Europe's AI Translation Industry at Risk Over Partnership with US Firms

The Concerns Over Data Sovereignty

AI companies in Europe risk losing their world-leading status in the field of machine translation, industry figures have said, after the decision by one of the continent’s leading startups to partner with Amazon’s cloud computing division provoked alarm.

The Event Details

DeepL, a Cologne-headquartered online translator, has informed its paying subscribers that it would “no longer process data exclusively on our own servers” and was entering a partnership with Amazon Web Services (AWS). This move has prompted concern among users and observers of the sector in Europe, who say it will boost Silicon Valley’s monopoly over digital infrastructure.

The Data Analysis

DeepL recorded revenues of $185.2m last year and is used by governments, courts, and half of the Fortune 500 list of highest-earning US companies. The partnership with AWS has raised concerns about data sovereignty, with some questioning whether DeepL's assurances that customer data is safe can be relied upon.

The Impact Analysis

The Trump administration has repeatedly clashed with the EU over European attempts to regulate big tech companies, and in her 2025 state of the union address, the European Commission’s president, Ursula von der Leyen, said that “to take control over the technologies […] that will fuel our economies” could amount to “Europe’s independence moment”. Any collaboration between European AI translators and US cloud providers is likely to draw criticism, including from within the sector.

The Prediction

Industry leaders like Marco Trombetti, the co-founder and chief executive of Translated, a Rome-based company and DeepL competitor, argue that Europe needs to be absolutely independent in terms of infrastructure. He said it would be a “disaster” for his company to relocate to the US, as it would risk giving up its competitive advantage in the AI translation market.