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The Acquisition Deal Eco-friendly retailer Everlane, known for its commitment to sustainable and affordable clothing, is being acquired by Chinese fast-fashion giant Shein. A letter to Everlane employees from CEO Alfred Chang confirmed the deal, although the purchase price was not disclosed. Everlane's Background and Challenges Everlane was founded in 2011 by Michael Preysman and Jesse Farmer with a mission to produce eco-friendly and affordable clothing. Despite its efforts to promote sustainability, the company has faced controversies surrounding worker treatment and struggled with declining sales and mounting debt. The Impact on Everlane's Operations Everlane will remain an independent brand, staying true to its sustainability commitments. CEO Alfred Chang will continue in his role, and the leadership team will remain in place. The deal is expected to provide financial stability and resources for Everlane to invest in product innovation and staff. Strategic Implications for Shein The acquisition allows Shein to establish a presence outside of fast fashion, which has become increasingly challenging due to tariffs and trade restrictions. However, the partnership may be perceived as conflicting with Everlane's eco-friendly values, potentially impacting customer loyalty. Future Outlook The acquisition is seen as a strategic move to save Everlane from financial struggles, but it also comes with challenges. As Shein integrates Everlane into its portfolio, the success of this partnership will depend on balancing business growth with sustainability commitments.

The Great Greenwashing: When Sustainability Meets Fast Fashion It was always about the money, wasn't it? For a while there, it seemed like the execs opining "sustainability is not a trend, it's the future" actually meant it. But when yet another global brand drops its net zero goals or stops talking about DEI, you do wonder. Recent headlines include Stella McCartney adulterating her eco gloss with a sustainable capsule collection for H&M; – don't worry, she's just "infiltrating from within" – and Lululemon being investigated for PFAS. The letdowns keep coming. The Everlane-Shein Merger: A Collision of Ideals Now the internet is reeling from a report that Shein plans to acquire Everlane, the San Francisco-based sustainable basics brand built on "radical transparency". Shein is the Chinese ultra-fast fashion giant epitomising murky supply chains and crazy-cheap landfill fashion. They release up to 10,000 styles a day, and have been making headlines of their own over secrecy and alleged links to forced Uyghur labor. Fashion reporter Lauren Sherman reported the acquisition plans this week, though neither Shein nor Everlane have confirmed. Everlane appears to be losing money fast. After layoffs in 2020 and 2023, the brand confirmed in April it was closing its San Francisco office. The Financial Calculus Behind Sustainable Fashion's Fall According to Sherman, Shein sees value in the brand's supply chain and was the only one willing to stump up the US $100m asked by Everlane's majority owner, private equity giant L Catterton (which is backed by LVMH, and owned RM Williams before Australian billionaire Andrew Forrest bought it in 2020). Shein can afford it – last year, their sales topped £2bn in the UK and $1.5bn in Australia. For my money, I bet it's not just the practical capabilities of the supply chain that interests Shein, it's the story. They could use a green glow-up. The Shifting Landscape of Ethical Fashion The Everlane tragedy follows last month's Allbirds comedy. Another publicly listed sustainable fashion company driven by Silicon Valley hype, Allbirds has given up making sneakers out of carbon neutral materials in order to flog AI. The surprise pivot came with a name change – NewBird – and a cynical cash grab. The old bird had been leaking money; the new one sent stock surging 600%. I visited Allbirds HQ the same year I interviewed Preysman. We discussed their B Corp journey, material innovation and how co-founder Joey Zwillinger reckoned "at the end of the day, people don't buy sustainable products, they buy great product experiences". I titled the podcast episode 'The Eco-Awesomeness of Allbirds – Sustainable Shoes for Changemakers'. The Future of Sustainability: Beyond Greenwashing So how do we navigate this moment? Accept it: sustainability is not hot right now. OK! This was never meant to be a popularity contest. The movement needs to get back to basics. Circularity won't save us – we must focus on workers' rights and the just transition. Have hard conversations about overproduction. Dismantle consumerism as the dominant narrative and define a properly radical approach to system change. You can't take the politics out of this, but why would you want to? As the last few months have shown us, when sustainability becomes purely about the business case, it stops meaning anything at all.

The Absurdist Comedy of I Love Boosters Boots Riley's latest film, I Love Boosters, is a mixed bag of absurdist comedy and militant politics. The film follows a group of shoplifters who target high fashion, led by Keke Palmer's character Corvette. The Film's Gonzo Agitprop Style Riley's film-making style is described as gonzo agitprop, which can be both hilarious and frustrating. The film features a range of absurd and baffling moments, including demon cunnilingus and Marxist notions like dialectical materialism. The Ensemble Cast The film features a talented ensemble cast, including LaKeith Stanfield, Taylour Paige, and Naomi Ackie. The cast brings to life a range of characters, from the exploited retail staff to the Chinese sweatshop laborers. The Impact of Riley's Politics Riley's politics are front and center in I Love Boosters, with the film tackling topics like fast fashion philanthropy and the exploitation of retail workers. The film's message is clear, but the characters can feel frustratingly limited. The Future of I Love Boosters I Love Boosters is set to hit US cinemas on May 22, with UK and Australia dates to be announced. The film is sure to spark conversation and debate, with its unique blend of comedy and politics.

The LeadTwo decades after the original film captivated audiences, The Devil Wears Prada 2 emerges as a timely sequel that captures the dramatic transformation of the fashion and publishing industries in the digital era. The film brings back familiar faces while introducing new challenges that reflect contemporary tensions between luxury and accessibility, tradition and innovation.The Fashion EvolutionThe sequel masterfully portrays how the fashion world has shifted since the mid-2000s. Runway magazine, once the epitome of high-fashion excess, now faces budget constraints, ethical dilemmas about sweatshop labor, and the pressure to adapt to digital metrics and click-driven content. The film highlights the tension between maintaining artistic integrity and chasing online engagement, with characters forced to navigate body positivity initiatives and inclusive language policies that were nonexistent in the original film.The Character ReturnsThe film reunites key characters from the original, with Meryl Streep's Miranda Priestly showing no signs of aging, maintaining her formidable presence in the industry. Anne Hathaway returns as Andy Sachs, now a more seasoned journalist who finds herself back at Runway after being laid off from a traditional publication. Emily Blunt reprises her role as Emily, now the powerful head of Dior who represents the new guard of luxury fashion. The sequel introduces new dynamics, including Andy's lackluster romance with an Australian real estate magnate and Miranda's relationship with a string quartet violinist played by Kenneth Branagh.The Modern Media LandscapeThe sequel effectively satirizes contemporary media challenges, portraying how traditional fashion publications struggle to remain relevant in an era dominated by social media influencers and Gen Z consumers with different values. The film depicts the industry's scramble for digital relevance, with characters forced to confront uncomfortable truths about their complicity in fast fashion and the environmental impact of luxury goods. Miranda's character, in particular, undergoes significant development as she's forced to fly coach and adapt to workplace norms that would have been unthinkable in the original film.The Legacy ContinuesDespite the changed industry landscape, The Devil Wears Prada 2 maintains the spirit of the original while offering fresh commentary on contemporary issues. The film revisits iconic moments from the first movie—Andy's cafeteria conversations with Nigel, fashion emergencies, and high-stakes corporate maneuvers—while updating them for the current media environment. The sequel manages to balance nostalgia with relevance, offering both longtime fans and new viewers an entertaining exploration of how power, fashion, and media have evolved in the twenty years since the original film's release.