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UEFA is expected to secure in excess of €1 billion (£870 million) annually from sponsorships linked to its club tournaments starting next season, a surge of over 40% that will lift the governing body’s total commercial income past the €6 billion mark.The commercial joint venture UC3 – jointly owned by UEFA and its clubs – is finalising two flagship agreements: an official payments processor and a technology partner. These contracts will complete a roster of premium global partners and underpin the projected revenue jump.Long‑term sponsorships have already been locked in. AB InBev will serve as UEFA’s official beer partner, committing €230 million per year—far above the €120 million reserve price—while Pepsi will extend its soft‑drink partnership for another six years, also exceeding the reserve threshold. Nike is currently in exclusive talks to replace Adidas as the match‑ball supplier.These sponsorship gains complement a booming TV‑rights market. Rights sales in the UK rose 20% and in Germany 30% last year, with further tenders underway across 21 territories. UEFA now projects annual TV‑rights valuations to top €5 billion, meaning the combined commercial haul will comfortably exceed €6 billion.Relevent Football Partners, the American agency appointed by UC3, has overhauled UEFA’s sales process, creating a new “elevated partners” tier that bundles commercial rights across all three UEFA club competitions. This package offers exposure across 531 matches per season, far surpassing the 189‑match footprint of the Champions League alone.The influx of cash will primarily benefit the elite clubs. UEFA currently allocates 74% of its prize fund and 56% of club‑competition revenue to Champions League participants, with the remainder split between Europa League (17%) and Conference League (9%). Seven clubs already received over €100 million in prize money last season, led by Paris Saint‑Germain’s €144.4 million haul.Such concentration of wealth has reignited debate over revenue distribution. The Union of European Clubs (UEC) has proposed a revised split of 50‑30‑20 among the three competitions, directing a larger share into domestic leagues rather than straight to clubs. However, given the influence of the biggest clubs within UC3, the proposal faces an uphill battle.UEFA and Relevent declined to comment on the negotiations.

Nike has entered exclusive talks with Uefa to become the official match ball provider for the Champions League from 2027 to 2031. The US sportswear giant outbid Adidas and Puma with an offer of around $45m per year, doubling Uefa's current fee.The iconic Champions League ball, featuring a star design introduced by Adidas in 2001, will be redesigned by Nike. Adidas is understood to hold the rights to the star design, meaning the 2027 Champions League final will be the last to feature the current ball.Nike previously supplied match balls for Uefa competitions from 1997 to 2001, using simpler designs featuring the company's swoosh logo. The company will work with UC3, the joint venture between Uefa and leading clubs that run the Champions League, to create a new design.The Champions League match ball contract is part of a larger deal in which Nike has also won the rights to supply balls for the Europa League and Conference League. The current suppliers of these competitions, Decathlon's Kipsta brand, will be replaced by Nike.The changes to the Champions League ball are part of a broader commercial shake-up in Uefa's club competitions. Relevent Football Partners, which won the contract for commercial rights from 2027 to 2033, has made significant changes, including selling Uefa's global beer partner package to AB InBev and securing TV rights increases of over 20% in major European markets.