Nike to Redesign Champions League Ball as Exclusive Match Ball Provider

AI Summary

Nike has won the exclusive rights to become the official match ball provider for the Champions League from 2027 to 2031, beating Adidas and Puma with a bid of around $45m per year. The iconic star design of the Champions League ball will be discontinued, with Nike working on a new design.

Nike has entered exclusive talks with Uefa to become the official match ball provider for the Champions League from 2027 to 2031. The US sportswear giant outbid Adidas and Puma with an offer of around $45m per year, doubling Uefa's current fee.

The iconic Champions League ball, featuring a star design introduced by Adidas in 2001, will be redesigned by Nike. Adidas is understood to hold the rights to the star design, meaning the 2027 Champions League final will be the last to feature the current ball.

Nike previously supplied match balls for Uefa competitions from 1997 to 2001, using simpler designs featuring the company's swoosh logo. The company will work with UC3, the joint venture between Uefa and leading clubs that run the Champions League, to create a new design.

The Champions League match ball contract is part of a larger deal in which Nike has also won the rights to supply balls for the Europa League and Conference League. The current suppliers of these competitions, Decathlon's Kipsta brand, will be replaced by Nike.

The changes to the Champions League ball are part of a broader commercial shake-up in Uefa's club competitions. Relevent Football Partners, which won the contract for commercial rights from 2027 to 2033, has made significant changes, including selling Uefa's global beer partner package to AB InBev and securing TV rights increases of over 20% in major European markets.