Business
Apr 09, 2026
Jo Malone Sued for £200,000 Over Use of Her Name on Zara Fragrances
British perfumer Jo Malone is being sued by Estée Lauder for £200,000 over her use of her name on f…
Renowned British perfumer Jo Malone has expressed her surprise and sadness after being sued for over £200,000 in damages by Estée Lauder Companies, the owner of her former perfume brand, Jo Malone London. The lawsuit claims that Malone infringed trademarks by using her name on fragrances she created for the fashion chain Zara.In 1999, Malone sold her perfume brand to Estée Lauder, a US-based multinational cosmetics group that owns brands such as M.A.C, Bobbi Brown, and Estée Lauder. As part of the agreement, Malone was prohibited from using her name for certain commercial activities, including marketing fragrances.Malone stepped down as creative director of Jo Malone London in 2006 and later regretted selling the rights to her name, calling it the “biggest mistake of my life.” In 2011, after a non-compete clause ended, Malone launched the Jo Loves brand. In 2019, Jo Loves collaborated with Zara on a line of eight fragrances, priced at £35.99 each.Estée Lauder took issue with the packaging of these fragrances, which clearly stated that they were created by Jo Malone CBE, founder of Jo Loves. The company claims that this use of Malone's name undermines the brand equity of Jo Malone London and is seeking damages of over £200,000.In response, Malone has defended her use of her name, stating, “My name is Jo Malone. I am the person, the fragrance creator, the entrepreneur, the cancer survivor, the person. I never expected to receive a high court claim with my name on it.” She emphasized that when Zara approached her, they did so as an individual, not as a company or brand.Malone added, “I sold a company, I did not sell myself.” She expressed her concerns about the implications of the lawsuit, asking, “Where do I go from here? Who can I be? I can’t stop being a person. Nobody can stop being the character and the person that you are.”
#Jo Malone
#Estée Lauder
#Zara
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