Business
May 12, 2026
Iran War Forces Japan's Calbee to Switch to Black-and-White Packaging
Japan's largest snack maker, Calbee, is switching to black-and-white packaging for 14 of its produc…
The Packaging Pivot
Japan’s biggest snack maker, Calbee, has been forced to use black-and-white packaging for some flagship products because of ink ingredient shortages caused by the Strait of Hormuz blockade.
Details of the Supply Chain Disruption
Calbee, whose potato chip brands in particular are known for brightly coloured bag designs, said 14 of its products would switch to monochrome branding by the end of May. The move to black and white was forced on Calbee by disrupted supplies of naptha, an ink ingredient derived from petroleum.
Impact on Business Operations
Calbee said it was reacting to an unstable supply of “certain raw materials” due to the war. Japanese companies have lately sought to minimise the impact of rising costs and material shortages even as the government seeks to reassure the public and businesses over supplies.
Government Response and Future Outlook
A government spokesperson said domestic naphtha refining continued with the use of stockpiled crude oil, while imports from outside the Middle East have tripled in May compared with levels from before the Iran war broke out in late February. Kei Sato, a senior government spokesperson, assured the public that naptha shortages would not cause wider disruption.
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