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Business Mar 24, 2026

The Biscoff Effect: How a Belgian Biscuit Became a Global Social Media Phenomenon

This article explores the remarkable journey of Biscoff, a Belgian biscuit brand that transformed f…
Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'
#Lotus Bakeries #Biscoff #TikTok
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Entertainment Mar 24, 2026

Robyn Unveils New Philosophy with 'Sexistential' Album

Swedish pop star Robyn returns with her ninth album 'Sexistential', a collection of songs that expl…
Robyn, the self-proclaimed Fembot, has always been known for pushing boundaries with her music. Her latest album, Sexistential, is no exception. The Swedish pop star's ninth album is a collection of songs that explore a new philosophy on love, relationships, and emotions.The album's lead single, Dopamine, sets the tone for the rest of the record. With its glittering, arpeggiated synths and introspective lyrics, the song finds Robyn questioning the nature of love and emotions. “I know it’s just dopamine, but it feels so real to me / I’m tripping on our chemistry,” she muses.Sexistential is a departure from Robyn's previous work, with a focus on electronic sounds and lyrics that challenge traditional notions of romance. The album's title track is a case study in Robyn's new mentality, with Robyn rapping about hooking up while undergoing IVF as a solo parent. The song's counterpart, Blow My Mind, is a revamp of her 2002 single, made psychedelic and faster, with lyrics that focus on loving her young son.The album's themes of love, relationships, and emotions are explored through a variety of songs, each with its own unique sound and style. From the thumping, claustrophobic drum machine of Really Real to the retro vocoder and Ministry of Sound piano of Talk to Me, each song showcases Robyn's ability to craft catchy, thought-provoking pop music.The album's finale, Into the Sun, is a surging electro-ballad with tangled religious imagery that makes it tricky to parse. However, the album's defining moment falls on Dopamine, where Robyn finds a way to hold two truths at the same time: feelings are chemical, and some feelings feel amazing. “When I let go, it’s so easy,” she spins, giddy, before hitting a high note that comes straight from the gut.
#Robyn #Sexistential #Synthesizers
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Technology Mar 24, 2026

OpenAI Abruptly Discontinues AI Video Generator Sora

OpenAI has unexpectedly shut down its AI video generator Sora, just six months after its launch. Th…
OpenAI has made the surprising decision to discontinue its AI video generator Sora, just six months after its launch. The company announced the move on Tuesday, expressing gratitude to users who created and shared content with the tool.In a post on X, OpenAI wrote: “To everyone who created with Sora, shared it, and built community around it: thank you. What you made with Sora mattered, and we know this news is disappointing.”Sora was first made publicly available in late 2024, but it gained mainstream attention with the launch of Sora 2 and its stand-alone app last September. The app quickly rose to the top of Apple’s app store, with users creating a wide range of short videos, including some featuring Diana, Princess of Wales doing parkour and dogs driving cars. However, the video generator also faced criticism for violent and racist videos, as well as the use of copyrighted characters, deepfakes, and misinformation.OpenAI had recently outlined efforts to make the app safer, including stricter guardrails against harmful content. The company had also partnered with Disney to allow Sora users to create videos from over 200 licensed Disney characters, including those from Marvel, Pixar, and Star Wars. However, Disney has now ended its partnership with OpenAI following the discontinuation of Sora.“As the nascent AI field advances rapidly, we respect OpenAI’s decision to exit the video generation business and to shift its priorities elsewhere,” a Disney spokesperson said. OpenAI plans to share more information on the timeline for shutting down Sora and how users can save their videos.
#openai #sora #technology
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Business Mar 24, 2026

The Premiumization of Everyday Life: How the US is Embracing Tiered Pricing

The article discusses how the US is experiencing a trend of 'premiumization' where everyday experie…
The concept of a uniform consumer experience, once a hallmark of American equality, is rapidly eroding. Andy Warhol's 1975 observation that the richest and poorest consumers could buy the same products is no longer true. Today, many everyday experiences and products are being segmented into multiple tiers, often with significant price differences.The airline industry is a prime example of this trend. What was once a standard experience, including free checked bags and snacks, is now often subject to additional fees. This model is spreading to other sectors, such as cinemas, where AMC Theatres is introducing tiered seating with priority access for loyalty program members.The trend doesn't stop there. Ski resorts and Disney World are also implementing paid 'fast-track' options to skip lines, while the healthcare sector is seeing a rise in 'concierge medicine' with membership fees as high as $50,000 a year. These developments are widening the gap between those who can afford premium experiences and those who cannot.The author, Arwa Mahdawi, argues that this trend is part of a broader shift where corporate greed is making everyday life more expensive and less accessible to the masses. As a result, people are opting to stay home rather than pay high prices for experiences that were once affordable.This shift towards premiumization raises questions about the impact on society and the economy. While it may benefit corporations and shareholders, it risks exacerbating existing inequalities and reducing social mobility.
#Delta Air Lines #AMC Theatres #UnitedHealth Group
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Sports Mar 24, 2026

Tuchel's England Squad Selection and EFL Updates

The article discusses Thomas Tuchel's selection of a 35-player England squad, including late call-u…
The England national team is gearing up for the World Cup with a massive 35-player squad selected by Thomas Tuchel, including late additions like Ben White. However, Trent Alexander-Arnold is still noticeably absent from the roster.The team's chances of winning the World Cup are being discussed, with some players like James Garner being touted as potential game-changers. The squad also includes recalled players Harry Maguire and Kobbie Mainoo, who will be looking to secure a spot in the final group.Moving on to the English Football League (EFL), Coventry City is being tipped for promotion to the Premier League. The Championship is heating up, with teams like Middlesborough, Ipswich, Millwall, and Hull vying for a spot in the top tier.At the bottom of the Championship, Oxford, Leicester, Portsmouth, West Brom, and Blackburn are all fighting to avoid relegation. In League One, Lincoln City is on the brink of promotion, while Cardiff is set to join them.The League Two promotion battle is intense, with Bromley almost certainly securing an automatic spot. A four-way scrap is underway to avoid relegation and stay in the Football League.
#Thomas Tuchel #England squad #Ben White
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Politics Mar 24, 2026

UK's Green Energy Leader Backs North Sea Oil and Gas Production Amid Energy Crisis

The head of the UK's national green energy champion, GB Energy, has surprisingly backed more North …
The UK's green energy landscape is experiencing a significant shift as Jürgen Maier, the boss of GB Energy, joins other prominent renewable energy leaders in advocating for increased North Sea oil and gas production. This move comes as the UK government faces mounting pressure to address an impending energy cost crisis. Maier, in a social media post on LinkedIn, emphasized that while more North Sea oil and gas may not directly reduce energy costs, which have surged due to escalating tensions in the Middle East, it could bring substantial economic benefits, including more jobs and higher tax revenues. He described himself as “a supporter” of a well-managed energy transition that includes “all energy,” later clarifying in a separate post that he fully supports the government’s ban on new oil and gasfield exploration licences. Maier suggested that utilizing existing fields and tiebacks—allowing new deposits to be extracted from existing infrastructure—aligns with an 'All Energy' approach. This strategy, he argues, would give supply chain companies sufficient time to transition while renewables remain the long-term goal. The comments from Maier follow similar endorsements from other green energy leaders, such as Greg Jackson, the Octopus Energy boss, and Tara Singh, the new chief executive of RenewableUK. Jackson, who sits on the Cabinet Office board, told the Daily Telegraph that the UK needs more “sovereign energy,” which requires practical decisions, including leveraging North Sea resources. Singh argued that Britain should produce more energy “of every kind” and called for taking energy out of the culture wars. Despite these calls, Energy Secretary Ed Miliband has ruled out new licences for the North Sea, though decisions on the Rosebank and Jackdaw fields, which were licensed under the previous government, are still pending. Industry sources expect these fields to be approved soon, potentially beginning production by the end of the year, which could provoke backlash from green groups. The government recently dismissed warnings from Offshore Energies UK that failing to produce more North Sea oil and gas would increase the UK's reliance on imports amid rising global instability. A government spokesperson stated that new licences would not enhance energy security or reduce bills, highlighting that oil and gas prices are set internationally. A Great British Energy spokesperson reiterated the company's focus on driving the clean energy transition to deliver a more secure and independent energy system. They emphasized that oil and gas will remain part of the energy mix for decades, and preserving the skills of oil and gas workers is crucial for a clean energy future.
#GB Energy #North Sea #oil and gas production
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World Economy Mar 24, 2026

Revolut Faces Reputational Risk Over Support for Energy-Intensive AI and Crypto

Revolut, a UK-based banking app, has reported a 57% increase in profits for 2025, but warned of a p…
Revolut, the UK banking app, has reported a 57% increase in profits for 2025, but warned that its support for energy-intensive sectors such as crypto and AI could lead to a reputational risk. The fintech company, which can now launch as a fully fledged UK bank after a five-year wait for regulatory approval, offers crypto trading and has applied for a banking licence in the US.The company's annual report highlighted that cryptocurrency mining and AI datacentres demand large amounts of power, with competition for electricity supplies getting steeper since the US-Israel war on Iran sent energy prices soaring over the past month. Revolut's chief executive, Nik Storonsky, hailed another “landmark year” for the company, which has 68.3 million individual customers and 767,000 business customers.Revolut's growth has been rapid, with revenues climbing 46% to £4.5bn and a £1.7bn pre-tax profit for 2025. The company plans to offer a wider array of banking services in the future, such as lending and other products, and has launched mortgage refinancing in Lithuania. Despite the potential risks, Revolut believes its digital-first approach and emphasis on financial inclusion could lead to it being “relatively insulated and even benefit from an orderly energy transition, relative to traditional financial institutions”.
#revolut #crypto #fintech
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World Economy Mar 24, 2026

UK Veterinary Market Overhaul: New Rules to Tackle High Costs and Lack of Transparency

The UK's Competition and Markets Authority (CMA) has concluded its investigation into vet chains, r…
The UK's Competition and Markets Authority (CMA) has concluded its investigation into vet chains, finding that pet owners have overpaid roughly £1bn in fees over five years. This significant finding has led to the implementation of new rules aimed at making the market work better for consumers.The veterinary sector has undergone a rapid transformation, with 60% of vet practices now wholly or partly owned by one of six large groups, three of which are owned by private equity investors. This shift has resulted in higher prices for pet owners, with large veterinary groups (LVGs) charging more for their services.The CMA's investigation revealed that pet owners are willing to pay more for services at LVGs, despite a strong preference for independent vets. The new rules will require vets to publish prices, itemize bills, and clearly indicate when a practice is part of a chain. Additionally, the fee for writing a prescription will be capped at £21, and complaints processes will be strengthened.The Veterinary Surgeons Act of 1966 is set to be updated, with proposals including the creation of a new regulator with powers over businesses and individuals, as well as protection of the job title 'veterinary nurse'. These changes aim to address the lack of transparency and accountability in the veterinary sector.The overhaul of the UK veterinary market serves as a lesson in how an old-fashioned market can be swallowed up by larger, more profit-oriented businesses. The CMA's review of the veterinary sector is part of a broader effort to examine private dentistry and other markets.
#pet #cma #owners
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Music Mar 24, 2026

Jay-Z Opens Up About Refusing to Settle Sexual Assault Lawsuit

Jay-Z discusses his decision to fight a sexual assault lawsuit rather than settle, citing his perso…
Rapper Jay-Z recently spoke out about a sexual assault lawsuit filed against him and Sean 'Diddy' Combs' in 2024. The lawsuit alleged that both men raped a 13-year-old girl at a party in 2000, which both Jay-Z and Combs vehemently denied.In a recent interview with GQ, Jay-Z explained why he chose to fight the lawsuit rather than settle. He stated, 'I can’t take a settlement – it ain’t in my DNA.' He further emphasized that settling would have been difficult for him and his family, particularly his wife Beyoncé.Jay-Z expressed that he was 'heartbroken' and 'angry' when the allegations first emerged. He described the experience as 'really hard' and mentioned that he hadn't felt 'uncontrollable anger' in a long time. The rapper emphasized the importance of being certain before making such serious accusations against someone.The lawsuit was voluntarily dismissed in February 2025. Jay-Z's attorney, Alex Spiro, previously described the claims as 'provably, demonstrably false' and highlighted an 'impossible timeline.'In addition to discussing the lawsuit, Jay-Z touched on other topics, including the beef between Kendrick Lamar and Drake and what he described as a 'right-wing agenda to silence voices in the hip-hop community.' He expressed concern about the negative impact of such conflicts on social media and the involvement of people's families.Jay-Z also reflected on 30 years since the release of his debut album Reasonable Doubt, which he will celebrate with two shows at New York's Yankee Stadium in July.
#jay-z #you #like
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