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The Historic Sub-Two Hour MarathonSabastian Sawe has etched his name in sporting history by becoming the first human to officially break the two-hour marathon barrier at the London Marathon. The 31-year-old Kenyan runner clocked an astonishing 1 hour, 59 minutes, and 30 seconds, shattering the previous world record in front of an estimated 800,000 spectators in the capital. This achievement represents one of the most significant milestones in athletic history, comparable to Sir Roger Bannister's breaking of the four-minute mile barrier.The Anatomy of a Record-Breaking PerformanceSawe's historic victory was the culmination of meticulous preparation and exceptional execution. The Kenyan runner demonstrated remarkable strength in the second half of the race, powering through to achieve what many thought was impossible in an official competition. After crossing the finish line, Sawe immediately recognized the significance of his achievement: "I have made history today in London. For me, I have shown that nothing is not possible. It's something that will remain in my mind for ever."The 150-Mile Weekly Training RegimenBehind Sawe's record-breaking performance lies an extraordinary training program that pushed the boundaries of human endurance. According to his coach Claudio Berardelli, Sawe was averaging 200km (125 miles) per week in the final six weeks leading to the marathon, with a peak training week reaching 241km (150 miles). This intense preparation represented a significant improvement from his previous attempt in Berlin in September, where extreme heat had prevented him from reaching his full potential."In the last six weeks he was averaging 200km and above a week, while the peak was 241km," Berardelli revealed. "I knew he was super good for Berlin, but he couldn't express himself because of the conditions. But when I started to see him running the way he ran before London, I was like, hey, something special might come out."The Equipment and Nutrition RevolutionSawe's record was also aided by cutting-edge technology and nutrition. The Kenyan runner wore the new Adidas Pro Evo 3s, which are not only faster than previous models but are the first super shoes to weigh under 100 grams. This lightweight construction provided significant energy efficiency throughout the 26.2-mile race.Additionally, Sawe utilized Maurten carbohydrate gels, which are designed to help athletes maintain strength in the final stages of endurance events. These nutritional innovations, combined with his simple yet effective pre-race breakfast of bread and honey, created an optimal fueling strategy for his record attempt."There is no doubt we are in the new era of marathon running because of the shoe and proper fueling," Berardelli emphasized. "So we are super glad to Adidas and Maurten. They have come to Kenya so many times to support us."The Impact on Marathon RunningSawe's achievement marks a paradigm shift in marathon running, demonstrating that human performance limits can be pushed further than previously imagined. His performance has been compared to Sir Roger Bannister's breaking of the four-minute mile, a feat that was once considered impossible until it was achieved in 1954."Absolutely incredible," said Steve Cram, the former 1500m world champion and record holder, who was commentating for the BBC. "I've never seen anything like that. What a finish. That you would say is unbelievable – but we have just seen it happen. None of us ever thought we would see that, especially in London."This record opens the door for new possibilities in endurance sports, potentially inspiring a new generation of runners to aim for what was previously thought to be unattainable.The Future of Marathon RunningPerhaps most remarkably, both Sawe and his coach believe that there is still room for improvement. Berardelli suggested that Sawe could potentially run under 1:59 on a faster course such as Berlin or Chicago."I would say yes, it is possible," Berardelli stated. "Sabastian hasn't reached his maximum potential. It was only his fourth marathon, if we think of long term adaptations, which is a process requiring time, I believe Sebastian has not reached this yet."With his exceptional physical attributes combined with what his coach describes as "exceptional" character and positive energy, Sawe appears poised to continue pushing the boundaries of human endurance in the years to come, potentially rewriting the record books multiple times.

The Historic Two-Hour Barrier Broken They call Sabastian Sawe the silent assassin. But it was impossible to ignore the beautiful destruction on the streets of London as the 30-year-old Kenyan became the first athlete to shatter the two-hour barrier in an official race. As Sawe crossed the line on the Mall, the clock showed that he had run 26.2 miles in a staggering 1 hour, 59mins and 30 seconds – 65 seconds faster than the previous best set by Kelvin Kiptum in 2023. The Record-Shattering Performance The world record had not just been destroyed. It had been obliterated. He came. He Sawe. He conquered. "I am feeling good, I am so happy," said Sawe. "It is a day to remember." Sawe's team had insisted their man was in shape, and that he would be helped by wearing the latest pair of Adidas Adios Pro 3 supershoes, which weigh in at just 97 grams – lighter than a baby kitten – and will retail for about £450. But no one expected this. Unprecedented Competition Not long behind him was Ethiopia's Yomif Kejelcha, who was 11 seconds back in his debut marathon. His time would have also shattered the world record. Uganda's Jacob Kiplimo, who came third in 2:00:28, was also inside it too. "I think today, it shows me a lot," Sawe told BBC Sport afterwards. "There is time for everyone. I think I was well-prepared because coming to London for the second time was so important to me." The Science Behind the Speed For the elite racers, the weather at the start was almost perfect for fast times: 11 degrees Celsius, sunny, and with a gentle tailwind over the crucial last few miles. And six men – including the favourites, Sawe and Kiplimo – were determined to take advantage. They hit the 10km mark, just before Cutty Sark, in 28 mins and 25 sec, a shade under world-record pace, and were through halfway in 60:29 secs, 12 seconds down. The Final Push to Glory At this point the men's race looked like being fast but not record-breaking. When the last pacemaker dropped out, though, Sawe and Kejelcha suddenly charged clear at a drinks station, surprising Kiplimo who found himself unable to fight back. By now they were pouring the pace on. Between 30-35km they ran an astonishing 13:54 5km. To put into context, the time is just 12 seconds slower than the world record for a 5km parkrun, set by the Irish international runner Nick Griggs. The Doping Question Addressed Naturally there will be questions about whether we can trust Sawe's record, given the chequered history of Kenyans failing doping tests in recent years. It should be noted, however, that before the Berlin marathon in September, Sawe's sponsors, Adidas, paid the Athletics Integrity Unit £50,000 to test him as many times as possible because they wanted to show he was clean. Not only was Sawe tested 25 times in a few weeks, but his samples were also scrutinised with top-end analysis, including isotope ratio mass spectrometry testing, which is much better at detecting tiny levels of banned drugs. The Women's Race Record The women's race turned into a three-way sprint down the Mall, with the Ethiopian Tigst Assefa defending her title after kicking from home in sight of Buckingham Palace. Her time of 2:15:41 was a women's only-word world record, which applies to races with only women's pace makers but is nearly five minutes slower than the official women's world record. In second place, 12 seconds back, was Kenya's Hellen Obiri, while her compatriot Joyciline Jepkosgei finished third. The Future of Marathon Running Sawe's achievement marks a new era in marathon running, pushing the boundaries of what was once considered humanly possible. With advancements in training techniques, equipment technology, and increasingly sophisticated doping detection methods, we can expect more records to fall in the coming years. The two-hour barrier, once thought to be an insurmountable milestone, has now been officially conquered, opening the door for even more ambitious targets in the sport.

Kenyan marathon star Sabastian Sawe is poised to make history at the upcoming London Marathon, aiming to eclipse the current world record of 2:01:25. Backed by Adidas’s new Pro Evo 3 supershoe—just 96 g in weight—Sawe’s confidence, combined with a strategic pacing plan and favorable weather, has turned the race into a potential watershed moment for distance running.The Silent Assassin Sets Sights on a New Marathon World RecordSawe, who earned the moniker “silent assassin” for his low‑key demeanor and lethal finishing speed, announced his intent to challenge the record set by Kelvin Kiptum in 2023. His coach Claudio Berardelli highlighted the athlete’s recovery from a stress‑fracture and a back injury, noting that Sawe’s training volume and intensity have been carefully ramped up for peak performance.Numbers That Could Rewrite Marathon HistoryTarget world‑record time: 2:00:35 (approximately 50 seconds faster than Kiptum’s mark)Planned half‑marathon split: 1:00:30 (pacemakers to hit this at the 21.1 km point)Adidas Pro Evo 3 shoe weight: 96 gCurrent London course record: 2:01:25Key rivals: Jacob Kiplimo, Tamirat Tola, Yomif KejelchaHow Sawe’s Challenge Reshapes Elite Marathon CompetitionThe combination of a sub‑100‑gram supershoe and an aggressive pacing strategy could force a tactical shift among the elite field. Rivals such as Kiplimo—who posted a half‑marathon world record of 57:20—may opt for a more defensive race, potentially sacrificing overall speed to block Sawe’s surge. Moreover, the presence of high‑profile Ethiopian athletes and the withdrawal of British contender Emile Cairess underscore the depth of competition and the thin margin between record‑breaking runs and tactical battles.What to Expect on Race Day and BeyondWith tailwinds forecast for the final miles and pacemakers committed to a 1:00:30 half, Sawe’s odds of breaking the world record are credible, though not guaranteed. If successful, the performance would cement the impact of ultra‑light supershoe technology on marathon times and could accelerate the adoption of similar footwear across the sport. Even a sub‑2:01 finish would elevate Sawe’s standing, positioning him as a perennial contender for future world‑record attempts and major marathon titles.

UEFA is expected to secure in excess of €1 billion (£870 million) annually from sponsorships linked to its club tournaments starting next season, a surge of over 40% that will lift the governing body’s total commercial income past the €6 billion mark.The commercial joint venture UC3 – jointly owned by UEFA and its clubs – is finalising two flagship agreements: an official payments processor and a technology partner. These contracts will complete a roster of premium global partners and underpin the projected revenue jump.Long‑term sponsorships have already been locked in. AB InBev will serve as UEFA’s official beer partner, committing €230 million per year—far above the €120 million reserve price—while Pepsi will extend its soft‑drink partnership for another six years, also exceeding the reserve threshold. Nike is currently in exclusive talks to replace Adidas as the match‑ball supplier.These sponsorship gains complement a booming TV‑rights market. Rights sales in the UK rose 20% and in Germany 30% last year, with further tenders underway across 21 territories. UEFA now projects annual TV‑rights valuations to top €5 billion, meaning the combined commercial haul will comfortably exceed €6 billion.Relevent Football Partners, the American agency appointed by UC3, has overhauled UEFA’s sales process, creating a new “elevated partners” tier that bundles commercial rights across all three UEFA club competitions. This package offers exposure across 531 matches per season, far surpassing the 189‑match footprint of the Champions League alone.The influx of cash will primarily benefit the elite clubs. UEFA currently allocates 74% of its prize fund and 56% of club‑competition revenue to Champions League participants, with the remainder split between Europa League (17%) and Conference League (9%). Seven clubs already received over €100 million in prize money last season, led by Paris Saint‑Germain’s €144.4 million haul.Such concentration of wealth has reignited debate over revenue distribution. The Union of European Clubs (UEC) has proposed a revised split of 50‑30‑20 among the three competitions, directing a larger share into domestic leagues rather than straight to clubs. However, given the influence of the biggest clubs within UC3, the proposal faces an uphill battle.UEFA and Relevent declined to comment on the negotiations.

Nike has entered exclusive talks with Uefa to become the official match ball provider for the Champions League from 2027 to 2031. The US sportswear giant outbid Adidas and Puma with an offer of around $45m per year, doubling Uefa's current fee.The iconic Champions League ball, featuring a star design introduced by Adidas in 2001, will be redesigned by Nike. Adidas is understood to hold the rights to the star design, meaning the 2027 Champions League final will be the last to feature the current ball.Nike previously supplied match balls for Uefa competitions from 1997 to 2001, using simpler designs featuring the company's swoosh logo. The company will work with UC3, the joint venture between Uefa and leading clubs that run the Champions League, to create a new design.The Champions League match ball contract is part of a larger deal in which Nike has also won the rights to supply balls for the Europa League and Conference League. The current suppliers of these competitions, Decathlon's Kipsta brand, will be replaced by Nike.The changes to the Champions League ball are part of a broader commercial shake-up in Uefa's club competitions. Relevent Football Partners, which won the contract for commercial rights from 2027 to 2033, has made significant changes, including selling Uefa's global beer partner package to AB InBev and securing TV rights increases of over 20% in major European markets.