WSL and WSL2 Allow Alcohol in Stands Next Season
The Shift in WSL's Alcohol Policy
Women’s Super League and WSL2 clubs can permit supporters to drink alcohol in view of the pitch from next season, following a change to the leagues’ regulations after a successful trial over the past 18 months.
Details of the Trial and New Policy
Not all clubs will necessarily take up the opportunity, but it is understood WSL Football’s shareholders have approved the change. Clubs will be expected to inform their fans whether they will allow the practice, and in which areas of stadiums it will be permitted.
- Birmingham, Bristol City, Newcastle, and Southampton took part in a second-tier trial from January 2025.
- The trial was expanded to include 20 clubs, 29 venues, and 190 matches in the 2025-26 season across the top two divisions.
The Data Analysis
More than 4,000 fans were surveyed last summer, in January and at the end of the recent season. The results showed:
- 58% to 69% of respondents supported the idea of allowing alcohol over the past year.
- More than 90% of those surveyed felt WSL matches had a safe atmosphere and remained family friendly.
The Impact Analysis
The comparatively low incidences of crowd trouble in women’s football have been a key factor under consideration throughout this process. Government data for the 2023-24 season showed there were no arrests recorded at any women’s football matches in England and Wales.
The Prediction
The WSL and WSL 2 seasons will begin on the weekend of 4-6 September. This change is part of WSL officials' efforts to modernize and appeal to new fans.