PWHL Expands to San Jose as Montreal Wins First Walter Cup

The Montreal Victoire's Historic Win

For the first time in the short history of the Professional Women’s Hockey League (PWHL), the Walter Cup is leaving the United States. The Montreal Victoire beat the Ottawa Charge in an all-Canadian final that wrapped up on Wednesday night in four games.

Expansion and Growth

The day before Montreal won the Walter Cup, the PWHL announced the league is expanding to San Jose for next season. It was the fourth such expansion announcement in the three weeks. With Detroit, Las Vegas and Hamilton, Ontario, receiving the other three expansion franchises, the young league will head into the 2026/27 season with an imbalance in franchises between Canada and the US for the first time.

The Data Analysis

The PWHL will enter its fourth campaign with seven US franchises and five Canadian. The league saw a 77% season-over-season increase in viewership on YouTube. At the box office, the PWHL sold out Seattle’s Climate Pledge Arena, Boston’s TD Garden and New York City’s Madison Square Garden. The MSG attendance of 18,006 now sits as the US professional women’s hockey attendance record.

The Impact Analysis

The PWHL is riding record attendance in venues across the US and is hoping to arrive at a league-wide national US broadcasting deal. Coupled with the fact that the PWHL increased its league and team partnership portfolio by 35% season-over-season to 81 corporate partners, saw in-arena merchandise sales double and online merchandise sales increase more than 50%, business is booming for the PWHL.

The Prediction

With the expansion to San Jose and the success of women’s ice hockey in America, the PWHL is poised for continued growth. The league’s move to California makes sense given the state’s ties to the PWHL itself, with Mark Walter, the owner of MLB’s Los Angeles Dodgers, the NBA’s Los Angeles Lakers and the WNBA’s Los Angeles Sparks, owning the league.