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Politics
Mar 28, 2026

Political Deepfakes on the Rise: AI-Generated Content Blurs Reality and Fiction

AI Summary
The increasing prevalence of political deepfakes, AI-generated content that mimics real people and events, is raising concerns about its potential to influence public opinion and sway elections. Researchers warn that the technology is becoming more sophisticated and accessible, making it easier to create convincing but fake content.

The growing influence of political deepfakes is a pressing concern, as AI-generated content becomes increasingly sophisticated and accessible. Online content creators are not only building fake images and videos of prominent public figures but also fabricating people and using them in military contexts, which can make them money and serve as effective propaganda.

According to experts, some of these online avatars are sexualized images of women wearing camouflage garb that have generated a significant audience and helped create an idealized image of political figures like Donald Trump, even if the viewer knows the content is not real. Daniel Schiff, an assistant professor of technology policy at Purdue University, notes that "we are blending the lines between political cartoons and reality," and that "a lot of people feel like these images or videos or the stories they convey, feel true."

The amount of political deepfakes has increased dramatically in recent years, with over 1,000 English language social media posts featuring fake images or videos of prominent political figures and politically important social issues and events cataloged by the Governance and Responsible AI Lab (Grail) since the start of 2025. In contrast, the organization recorded 1,344 such incidents in the previous eight years combined.

The uptick is largely due to improvements in generative AI technology, which has made it "trivially easy to generate a scene that looks pretty realistic and to place real individuals into scenes," according to Sam Gregory, executive director of Witness. The fake avatars, which mimic real ordinary people rather than known figures, are a different matter again.

Researchers worry that things will only get worse, with the technology used to build AI-generated content like Jessica Foster potentially being used to produce "AI swarms" capable of "coordinating autonomously, infiltrating communities, and fabricating consensus efficiently." However, humans can still stop malicious actors from using AI to destabilize society by implementing technical standards for content provenance and authenticity and ensuring that technology companies label AI-generated content.