Tech
Pixi Launches iOS App to Turn Text Messages into Interactive AR Experiences
AI Summary
Pixi has launched a new iOS app that allows users to send interactive augmented reality (AR) characters through iMessage. The app uses on-device AI to create immersive experiences that can react to their surroundings and interact with people in real-time.
Revolutionizing Messaging with Interactive AR
Pixi, a startup founded by Mark Drummond (ex-DreamWorks Animation and ex-Apple), has introduced a new iOS app that transforms text messages into interactive augmented reality (AR) experiences. The app, available on the App Store, enables users to send AI-powered AR characters through iMessage, allowing recipients to interact with them in real-time.The Technology Behind Pixi's AR Characters
Pixi's approach combines AR with on-device AI, enabling characters to understand their surroundings and behave accordingly. For instance, a virtual cat reacts when a real dog walks past. The company ensures that all visual and audio processing remains on the device to preserve user privacy.Bringing Presence and Spontaneity to Digital Conversations
According to Drummond, the app aims to bring a greater sense of presence and spontaneity to digital conversations. Users can send characters that create a shared experience, turning a simple message into a digital gift or playful interaction.Features and Future Plans
- At launch, users can access a robot, a cat, and an animated envelope character.
- The app includes games like tic-tac-toe and whack-a-mole.
- Pixi plans to expand its character offerings through a marketplace where studios, brands, and independent creators can share their unique characters.
- The company envisions using the app for events like movie premieres or product launches.