The Unlikely Success of Obsession: A Low-Budget Horror Film

The Rise of Obsession

The independently produced horror movie Obsession, which cost either $750,000 or $15m depending on whether you count its actual budget or acquisition cost for its studio, officially passed the latest Star Wars movie at the box office (the film has so far made over $165m in the US alone).

The Film's Box Office Power

Obsession's box office power lies not just in its astonishing weekend-to-weekend strength (including the virtually unheard-of trajectory of increasing grosses on its second and third weekends) but in its powerhouse weekday grosses. This past week, as it approached the one-month mark in theaters, it was averaging over $4m on its weekdays. At the same point in the run of Avengers: Endgame, that movie – the biggest summer blockbuster of modern times – was pulling in half as much.

The Cultural Cachet of Obsession

When all is said and done, Obsession will (probably) not make as much as Avengers: Endgame, though its return on investment is far more astronomical. But this intimate and occasionally gruesome horror movie about a meek twentysomething named Bear (Michael Johnston) who wishes for the devotion of his cool-girl crush Nikki (breakout performer Inde Navarrette) only to accidentally curse her with a form of unnerving possession, has the kind of cultural cachet needed to break through in a post-pandemic, post-superhero moviegoing landscape.

The Impact on the Film Industry

Obsession's success probably also speaks to the lack of movies attempting to replicate some form of the twentysomething experience – this was a young-skewing crowd even by Times Square standards – even in a heightened way. Consider that Obsession's fellow surprise smash Backrooms, which has followed a more typical big-opening-big-drop trajectory, was directed by a 20-year-old, fueled by a highly online phenomenon, and yet is still about characters closer to middle age.

The Future of Horror Movies

Hollywood is forever chasing crowd-pleasing feel-great all-demographic experiences, and movies like Project Hail Mary prove that this can still be a lucrative market. But a movie like Obsession creates a rarer impulse: to go and watch even if it makes you want to look away.