Nissan bets on AI‑driven cars as it slashes models and ramps up EV production

Nissan announced a sweeping overhaul that places AI‑defined vehicles at the core of its revival strategy. Chief executive Ivan Espinosa said the automaker will eventually embed autonomous‑driving technology in 90% of its cars, positioning the brand for a future where self‑driving functions become standard.

As part of the same initiative, Nissan will reduce its lineup from 56 to 45 models, redirecting capital toward higher‑margin offerings. The move follows a painful restructuring that has already seen seven factory closures and the loss of 20,000 jobs since Espinosa took the helm last year.

Speaking at Nissan’s Yokohama headquarters, Espinosa warned that “structural challenges have compounded over time,” noting that the company’s portfolio has aged faster than the market and that fixed costs remain high despite declining scale.

The Japanese automaker also unveiled its new battery‑electric Juke, a crossover SUV that will be built at the Sunderland plant in northern England. This model is a keystone of Nissan’s broader electrification push in Europe.

While accelerating its EV agenda, Nissan reaffirmed a commitment to hybrid technology, unveiling a new hybrid Rogue (known as the X‑Trail in some markets) aimed at the US, where recent policy shifts have reduced incentives for fully electric cars.

To fuel growth, Nissan set ambitious sales targets: an additional 550,000 units in Japan by 2030 and one million units each in the United States and China. The rapid rollout of autonomous capabilities is expected to boost demand for the technology, benefitting partners such as Wayve, the British AI startup that signed its first deal with Nissan a year ago.

Bernstein analyst Masahiro Akita called the plan “reasonable” but cautioned that “ongoing macro uncertainty makes it unclear whether Nissan can sustain top‑line growth and achieve a genuine turnaround.”