Next CEO Simon Wolfson's Pay Soars to Record £7m as Retailer Boosts Bonuses

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Next CEO Simon Wolfson received a record £7.4m pay package last year, with potential earnings of up to £9.27m this year due to increased bonuses and salary.

Next chief executive Simon Wolfson received a record pay package of £7.4m last year, up from £4.9m the previous year. His remuneration includes a basic salary of £967,000, a maximum annual bonus of £1.45m, and a long-term bonus of £4.7m.

The pay increase comes as Next aims to align Wolfson's remuneration with industry standards, citing that his previous pay was 30% below the average for FTSE 100 bosses. The company's remuneration committee stated that the changes were necessary to retain and motivate its high-quality management team.

Wolfson's pay package for this year could reach up to £9.27m, with his basic annual salary increasing by 3% to £1m, his maximum annual bonus rising to 200% of salary from 150%, and his long-term bonus potential increasing to 400% of salary from 225%.

The changes are part of Next's efforts to ensure that its executive compensation is competitive and aligned with performance. The company's decision to increase Wolfson's pay comes on the back of Next's improved financial performance, with the retailer upping its profit guidance to £1.2bn for the year to January 2027 after better-than-expected sales in January.