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Apr 09, 2026

Michael Jordan's Nascar Team 23XI Revs Up to a Blistering Start in 2026

AI Summary
Michael Jordan's Nascar team, 23XI Racing, has made a remarkable start to the 2026 season, with driver Tyler Reddick winning four of the first six Cup series events. This success comes after Jordan's previous sports ventures, including his tenure as owner of the Charlotte Hornets, had mixed results. Jordan's competitive drive and leadership style, shaped by his basketball career, have been key factors in the team's early success.

Michael Jordan, the legendary basketball player, has found a new winning formula in Nascar. His team, 23XI Racing, has stormed to the top of the Cup series standings in 2026, with Tyler Reddick claiming four wins in the first six events, including a victory in the Daytona 500.

Jordan's foray into Nascar ownership began in 2021 with a joint venture with Denny Hamlin, a prominent driver and Jordan Brand ambassador. The team's rapid rise to prominence has been fueled by Jordan's competitive drive and leadership style, which he attributes to his basketball background. "I'm cursed with this competitive gene, that anything I do is from a competitive lens," Jordan explained in an interview with CBS's Gayle King.

The team's success has not been limited to Reddick, with Bubba Wallace, the No 45 car driver, consistently finishing in the top 11 through the first five races. Jordan's leadership approach, which emphasizes performing at the highest level and taking calculated risks, has drawn comparisons to his basketball career. "He emphasizes doing what you need to do to make sure you're performing at your highest level and taking that game-winning shot," said Dave Rogers, 23XI's senior director of competition.

Jordan's entry into Nascar was not without controversy. In October 2025, 23XI Racing filed an antitrust lawsuit against Nascar, challenging the sport's charter system and revenue distribution model. The lawsuit led to the resignation of Nascar commissioner Steve Phelps in January 2026 and ultimately resulted in a settlement between Jordan and Nascar.

Jordan's impact on Nascar extends beyond his team's on-track success. He has been instrumental in promoting diversity and inclusion in the sport, launching 23XI Racing with Bubba Wallace, a trailblazer for racial equality in Nascar. Jordan has also engaged with fans and artists, including rappers Fat Joe and Jadakiss, to help bring Nascar into the 21st century.

As Jordan told King, "I'm excited that I'm connected to this sport. I feel like I watch it through the lens of my father, or with my family – and that matters to me." With 23XI Racing's impressive start to the season, it's clear that Michael Jordan has found a new passion and a winning formula in Nascar.