LA 2028 Olympics to Offer 1 Million Tickets at $28, Addressing Ticket Security Concerns

The 2028 Los Angeles Olympic Games have announced that 1 million tickets will be available for $28, with a presale for residents in qualifying areas of Los Angeles and Oklahoma City beginning on April 2. General public ticket sales will start on April 9.

According to LA28, roughly 5% of the Olympic tickets will cost over $1,000, while more than 75% of all tickets, including finals, will be under $400 and nearly 50% of all tickets will be under $200. This pricing strategy aims to make the event more accessible to a wider audience.

“Tickets are comparable to and in many cases well under what we see for other professional sporting and major entertainment events in the US,” said Allison Katz-Mayfield, LA28’s senior vice-president of Games delivery revenue. This statement highlights the organizers' effort to balance revenue goals with fan affordability.

To address ticket security concerns, LA28 has named a group of verified resale platforms, including AXS, Eventim, Ticketmaster, and Sports Illustrated Tickets. The verified multi-platform resale programme will open in 2027, providing fans with multiple points of access to verified tickets.

The announcement comes as organisers prepare for the first ticket drop and seek to warn fans against buying from unauthorised sellers. LA28 emphasized that primary tickets will only be sold through its official ticket service providers, AXS and Eventim.