Keith Altham, Pioneer of Rock Music PR, Dies at 84

Keith Altham, a trailblazing music journalist and publicist, has passed away at the age of 84 after battling Parkinson's disease. He was a key figure in shaping the careers of some of the most influential musicians of all time.

Altham began his career as a music journalist, writing for publications like The New Musical Express and Fabulous. However, it was his work as a publicist that earned him the most recognition. In 1971, he founded KA Publicity, which became a go-to agency for many of the biggest names in rock music.

His impressive client list included The Rolling Stones, The Who, Marc Bolan, The Beach Boys, Slade, Status Quo, and Van Morrison. Altham's ability to understand the needs of both artists and journalists made him a natural at PR.

One of Altham's most notable contributions to music history was suggesting the stage name Reg Presley for Reg Ball, the lead singer of The Troggs. He also famously advised Jimi Hendrix to set fire to his guitar during a concert, a stunt that became an iconic moment in rock music.

Altham's relationships with musicians were built on trust and respect. He was known for his wit and candor, often providing Sting with candid advice during some of the most turbulent years of his career.

Throughout his life, Altham was celebrated for his contributions to the music industry. He will be remembered as a pioneer in rock music PR and a true legend in British music history.