Gambling Reform Advocate Calls for Pause on Affordability Checks

Dr. James Noyes, a prominent advocate for gambling reform, has urged the UK government to pause the implementation of affordability checks for online gamblers. Noyes, who initially proposed the idea of affordability checks in 2020, expressed concerns that the current pilot scheme has raised serious questions that need to be addressed before proceeding.

Noyes' call for a pause echoes similar concerns raised by senior figures in the horse racing industry, which fears that the checks could disproportionately affect racing bettors and cost the industry tens of millions of pounds in revenue.

The Gambling Commission launched a pilot study on financial risk assessments in September 2024 to assess a two-tier system of checks. However, Noyes and others have raised concerns over the lack of transparency and inconsistent data in the pilot scheme.

Noyes emphasized that while affordability checks were initially proposed as a worthy idea, their implementation must be carefully considered to avoid impeding the majority of gamblers from engaging in a lawful activity. He also highlighted the need for a gambling ombudsman to ensure proper treatment of consumer redress and rights.

A spokesperson for the Gambling Commission stated that the regulator is working on financial risk assessments with a focus on removing friction for consumers. The Commission has yet to publish a final report on the pilot and has not issued an update on its progress since the spring of 2025.