Fake Google Reviews for Crypto: A Deep Dive into Online Scams

A recent investigation has revealed a sophisticated scam operation where individuals are paid to write fake Google reviews in exchange for cryptocurrency. The scam, which was discovered on Telegram, involved recruiters posing as representatives of legitimate companies, offering individuals up to $800 per day to write fake reviews for various businesses, including hotels and restaurants.

The scammers used a division of labor approach, with different individuals handling recruitment, coaching, and payment processing. The investigation found that the scammers were using Telegram channels to advertise their services and recruit new victims. These channels had thousands of subscribers and posted a steady stream of job offers, with payments starting at $5 per review.

The scammers' main target was not just to create fake reviews but also to launder money and extract cash from their victims. They used cryptocurrencies to make payments, which were then laundered through a process called 'tumbling' to obscure their origin. The investigation also found that the scammers were using AI-generated images and stolen profiles to create fake identities.

The UK's Competition and Markets Authority (CMA) has estimated that fake reviews cause annual harm of between £50m to £312m to UK consumers. Google has taken steps to combat fake reviews, removing over 240m fake reviews since 2024 and restricting 900,000 accounts for violating policies.