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Jun 15, 2026
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The Hidden Cost of All-Inclusive: EasyJet Holiday Scandal Exposes Resort Fee Loopholes

AI Summary
A consumer rights dispute has erupted over hidden facility charges at a Marrakech resort, raising questions about the legality of 'all-inclusive' marketing under the new DMCC Act 2024 and resulting in a £500 goodwill payment from EasyJet.

The Deceptive Pricing of the Jaal Riad Resort

A couple's dream holiday in Marrakech turned into a financial nightmare when they discovered that the pool and spa facilities were not included in their £2,150 all-inclusive package. Upon arrival at the Jaal Riad Resort, they were informed that the heated pool cost £24 per person per hour, the Jacuzzi was £24 for 20 minutes, and the hammam was £16 for 20 minutes. The couple, who had planned to use the pool regularly, found themselves facing a potential £350 extra charge for a week's stay if they utilized the facilities once daily.

Breaking Down the £350 Hidden Surcharge

The financial impact of these hidden fees is significant, nearly doubling the couple's holiday budget for basic amenities. The charges were not disclosed during the booking process but were buried in the small print at the bottom of the hotel's facility list. EasyJet Holidays initially rejected the complaint, citing a line stating 'charges may apply,' despite the pool being a prominent feature in the marketing materials. This discrepancy highlights a growing trend where 'all-inclusive' promises are undermined by ancillary fees for standard resort amenities.

Legal Ramifications Under the DMCC Act 2024

The case has sparked a debate on the legality of such practices under the new Digital Markets, Competition and Consumers (DMCC) Act 2024. Consumer lawyer Gary Rycroft argues that the omission of material information regarding facility charges constitutes a violation of the law, which mandates that businesses must not hide information that would influence a consumer's purchasing decision. EasyJet defended its stance, stating it strives to make charges clear, but the company has since offered a £500 goodwill payment and promised to update its website to further highlight the chargeable nature of spa facilities.

The Future of Holiday Transparency

As the holiday season approaches, this incident serves as a warning to travelers about the prevalence of resort fees. The industry is shifting towards a model where amenities are often chargeable, and the burden of verification falls on the consumer. Travelers must scrutinize booking pages more closely to avoid 'bait-and-switch' tactics. Regulators are likely to increase scrutiny on travel agencies to ensure compliance with the DMCC Act, potentially forcing a standardization of how facility fees are disclosed.