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World Economy
Apr 10, 2026

Dallas Aims to Lure Financial Firms from New York with 'Y'all Street' Pitch

AI Summary
Dallas is aggressively promoting itself as a financial hub, seeking to lure firms and talent away from New York. The city has seen significant growth in its financial sector, with a 40% surge in workforce over the past decade. Goldman Sachs and other major banks are expanding their presence in Dallas, which offers lower taxes and a more business-friendly environment.

Dallas is positioning itself as a major player in the financial sector, with a bold initiative dubbed 'Y'all Street' aimed at stealing New York's financial crown. The city's aggressive push is backed by significant investments and incentives, including a $700m project by Goldman Sachs to build a new campus that will host over 5,000 staff.

The Dallas-Fort Worth metro area has seen its financial sector workforce boom, surging 40% to 386,000 staff over the past decade. This growth has been fueled by multimillion-dollar subsidies and new fast-track business courts, as well as Texas's complete lack of corporation and income tax. Recent wins include a 10-year property tax break and $2.7m in grants that helped convince Scotiabank to relocate from North Carolina, bringing 1,000 jobs to the state.

Nasdaq and the NYSE have also launched branches of their stock exchanges in Dallas, while a new Texas stock exchange (TXSE) is set to launch later this year with looser listing rules that are likely to appeal to right-leaning executives. The TXSE has even launched a TV ad campaign targeting New York, with a Texas longhorn shattering Wall Street's famous bull statue.

Dallas's mayor, Eric Johnson, is serious about stealing finance jobs from New York, citing policy differences with liberal-leaning cities like New York as a major factor. Johnson's team is actively targeting firms put off by left-leaning policies, with a 10-person delegation sent to New York this month to meet and lure Wall Street executives southward.

The city's pitches are intensifying, with a focus on being closer to big business clients and major tech firms that have shifted their center of gravity to Texas. Over the course of the 2020s, Texas surpassed California and became host to the largest number of NYSE-listed and Fortune 500 company headquarters of any American state.

However, experts warn that the flood of wealthy bankers may put pressure on poorer families, particularly when it comes to rental prices. The surge in rental prices over the past 15 years has disproportionately hurt lower-income families, with rent eating up more than half their wages. Campaigners are now warning that, without targeted support, inequality across Dallas is likely to grow.

To address these concerns, Dallas is trying to rapidly tackle the problem, with initiatives such as slashing parking requirements for new developments and rewriting building regulations to make it easier to push through smaller-scale developments for multi-family buildings.