BBFC Deploys AI Tool to Age-Rate TV Shows, Including The Pitt and Game of Thrones Spinoff

The British Board of Film Classification (BBFC) has begun using an AI tool to help identify content that triggers compliance issues, such as violence, nudity, and bad language, in TV shows.

The technology was used to classify the UK catalogue of HBO Max, including The Pitt and a Game of Thrones spinoff, A Knight of the Seven Kingdoms. The Pitt received a 15 rating, while A Knight of the Seven Kingdoms received an overall rating of 18, with most episodes rated 15.

The AI tool was built especially for HBO and helps direct compliance officers to the most contentious moments, doing "a lot of the heavy lifting," according to David Austin, the BBFC chief executive. However, he emphasized that human review is still crucial, as the AI tool was initially too cautious, mistakenly flagging an on-screen splash of red paint as human blood.

The BBFC system, trained on the regulator's guidelines, produced a time-coded report that a human compliance officer then reviewed. The organization completed the classification of HBO Max's entire catalogue in six months, a process that would have normally required over four years of viewing by a compliance officer.