Apple Opens App Store to New Competition in Brazil

Apple's Shift in App Store Policy

Apple announced on Thursday that developers in Brazil are now allowed to distribute their iOS apps through alternative app stores and process payments for digital goods and services outside the App Store.

The Agreement with CADE

The changes are part of Apple’s agreement with Brazil’s competition regulator Conselho Administrativo de Defesa Econômica, or CADE, which loosens Apple’s rules in yet another market, following similar revisions in the EU and Japan.

The Impact on iOS App Ecosystem

The move marks another crack in Apple’s long-held control over the iOS app ecosystem, which has been forced to open up by regulators and, in some cases, via legal battles. In the U.S., for example, Apple now permits developers to direct users to external payment options as a result of the court’s decision in the Epic Games lawsuit against the iPhone maker.

New Protections for Users

The updates in Brazil’s market will include the introduction of new protections, including a notarization process for iOS apps distributed outside the App Store, authorization requirements for alternative app marketplaces, and other rules designed to protect children from inappropriate content and scams, Apple said.

Updated License Agreement

The company also updated Attachment 12 of its Apple Developer Program License Agreement to specify terms for iOS apps in Brazil, which will use the Core Technology Commission (CTC) fee structure. This 5% CTC fee had replaced the older Core Technology Fee (CTF) in January as part of Apple’s revised business terms in the EU. It applies to apps distributed from the App Store, via the web, and/or alternative marketplaces.

Implementation Timeline

In Brazil, developers will need to agree to the latest update of the license agreement by July 6, 2026, Apple noted.