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Jun 05, 2026
Analyzed by Llama- 4 Scout 17B 16E Instruct

Apple Approves Poke as First AI Agent on Messages for Business

AI Summary
Poke, a startup that simplifies AI agent usage, has become the first AI agent approved to run on Apple's Messages for Business platform, allowing users to interact with the AI via text message.

The Approval of Poke on Apple's Messages for Business

Poke, a startup that turns using AI agents into something as simple as sending a text message, has become the first AI agent approved to run on Apple's Messages for Business platform. This platform, previously limited to partnered businesses such as airlines, retailers, and hotel chains, offers a standardized interface for business messaging that supports both automated chat systems and live agents.

How Poke's AI Agent Works

Poke, launched in March, is designed to be accessible to everyday users who don't have the technical skill set or inclination to work with command-line tools or more complex agentic systems. The AI service operates over SMS, Telegram, and WhatsApp, and now, it will be able to add iMessage to its supported platforms. Poke can help with common activities like daily planning, managing calendars, tracking health and fitness, controlling smart homes, editing photos, and more, all via text message.

The Business Model and Impact

  • Poke has relayed some 100 million messages to date.
  • The startup will pay Apple on a per-user basis, with a pricing model significantly lower than Meta AI.
This approval and business model open up new opportunities for Apple, as it allows consumers to interact with businesses through iMessage's interface directly.

The Future of AI Agents on Apple's Platform

Getting Apple's approval required Poke to verify it could offer live support and that its AI agent was clearly identified as such. The approval process took a couple of months, and it will likely take other companies a similar amount of time to get through this process. The future of AI agents on Apple's Messages for Business platform looks promising, with Poke being the first but potentially not the only one.

The Prediction

As Apple prepares for its Worldwide Developers Conference, where it's expected to introduce an AI-optimized version of Siri and other AI tools, the approval of Poke on its Messages for Business platform signals a growing support for AI agents. It's likely that more AI agents will be integrated into the platform, providing users with a wider range of services and businesses with new ways to interact with customers.