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Technology
Apr 12, 2026

AI Companies' PR Push: Can Funding Policy Papers and Thinktanks Improve Their Image?

AI Summary
Major AI companies like OpenAI and Anthropic are investing in policy papers, thinktanks, and lobbying efforts to reshape the narrative around their industry and influence regulation. However, critics argue that these efforts are more focused on improving their public image and undermining independent regulation than on genuinely addressing the societal impacts of AI.

OpenAI, a leading AI company, has recently released a 13-page policy paper titled 'Industrial Policy for the Intelligence Age,' which calls for a reimagining of the social contract around 'a slate of people-first ideas.' This move is part of an aggressive effort by major AI players to reshape the narrative around their industry, as public disapproval of AI is increasing.

OpenAI's paper proposes ideas such as a four-day workweek and a public wealth fund that would return profits directly to citizens. While the company presents these ideas as a starting point for a broader conversation, critics argue that they are more of a public relations ploy than a genuine policy document.

OpenAI spent nearly $3m on lobbying in 2025, and its president, Greg Brockman, co-founded a pro-AI Super Pac that raised more than $125m last year. The company is also backing a bill in Illinois that would shield AI firms from liability in cases where an AI model causes serious societal harms.

Critics argue that these efforts are aimed at undermining independent efforts to regulate the industry and that the company's proposals shift responsibility away from the company and towards the public and lawmakers. As public distrust of AI grows, the industry is looking for ways to reframe the debate and influence regulation.

A Pew Research Center survey found that only 16% of Americans believe that AI will help people think more creatively, while only 5% of Americans believe it will help people better form meaningful relationships. An NBC News poll found that only 26% of voters had a favorable opinion of AI, with a net negative rating.