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The Global Rollout of Meta Business AgentMeta is officially expanding its AI capabilities beyond testing phases, making the Meta Business Agent available globally within WhatsApp and Instagram DMs. This move marks a significant strategic pivot for the company, aiming to transform WhatsApp from a passive communication layer into an active workflow software for small and medium businesses (SMBs). After nearly two years of testing in key markets like India and Mexico, Meta is now deploying this tool to compete directly with specialized CRM and customer service platforms.Capabilities Beyond Simple ChatbotsThe new agent is designed to handle complex interactions that go far beyond basic greetings. It is equipped to perform a variety of high-value tasks, including:Customer Support: Answering FAQs and qualifying sales leads automatically.Commerce: Recommending products and booking appointments directly within the chat interface.Intelligence: Providing daily briefings on overnight chats and conducting market research.Integration: Connecting with external tools like Shopify, Zendesk, and Shopee to manage calendars and extract competitive insights.Monetization Strategy and Token PricingAs Meta integrates this AI deeply into its business ecosystem, it is preparing a new revenue stream. The company plans to monetize the agent through WhatsApp Business Premium subscriptions and a token-based pricing model for large enterprises. This shift moves away from purely ad-based revenue toward a service-based model, where usage and complexity dictate the cost.Why This Shift Matters for SMBsThis development is critical for the future of digital commerce. By embedding AI into the most popular messaging app in the world, Meta is lowering the barrier to entry for advanced business automation. SMBs can now access enterprise-grade customer service tools without needing expensive third-party software, potentially disrupting the current market for CRM providers.The Future of WhatsApp as a Business OSMeta is building toward a vision where WhatsApp becomes the central operating system for business interactions. With features like custom agent creation and the ability to surface businesses in search, the platform is evolving into a comprehensive ecosystem. The introduction of a platform for custom agents suggests a future where businesses can build highly specialized AI personalities tailored to their specific brand voice and operational needs.

The Lead-Up to the By-Election In a scenario few could have predicted, voters in a northern English market town near Manchester could determine the United Kingdom’s future political leadership. The surprise resignation of the Labour Party’s Ashton-in-Makerfield MP Josh Simons in late February left the supposedly safe seat open, paving the way for the popular mayor of Manchester, Andy Burnham, to step in. The Event Details If he wins the seat in a crucial by-election set for June 18, he could ultimately topple embattled Prime Minister Keir Starmer. Standing in his way are the voters, many of whom Burnham has yet to convince of his credentials for the job, and the right-wing insurgent Reform UK party, which has promised to “throw everything” at the election in a bid to block Burnham’s path to the UK Parliament. The Data Analysis Makerfield has been a safe Labour seat since its creation in 1983, but Starmer’s party lost all eight of its local council seats there to Reform in May during local elections. Recent local council elections in May 2026 saw a shift, with Reform UK winning 49.8% of the area's vote compared to Labour's 24.3%. The Impact Analysis The constituency is difficult to categorise, political scientists said. It neither fits the stereotype of the declining industrial towns of northern England nor carries much of the metropolitan optimism typified in the soaring glass tower blocks of the nearby Manchester city centre. Instead, it is best understood as “a place in-between”, political science Professor Rob Ford wrote in his blog last week. The Prediction Few observers have been brave enough to call the current contest. However, while political scientists are puzzled, 61-year-old resident Tracy Walker, who works in a charity shop, is resolute. “I want Andy Burnham. … I think we should give him a go. He’s from the north,” she said, contrasting Burnham with the long line of premiers from the country’s south.

The Controversial Bet on AI BookkeepingDespite the collapse of his previous startup, Ian Crosby is taking another shot at building a business out of automating bookkeeping. His new venture, Synthetic, aims to create a fully autonomous AI bookkeeper that can generate accrual-based financials without direct human involvement.The Vision Behind SyntheticSynthetic is designed to revolutionize bookkeeping by eliminating the need for human accountants, a stark contrast to current accounting startups like Xero. Crosby maintains an all-or-nothing approach: "We're not going to release anything that's not fully autonomous. It's that or bust."The startup is currently in the design phase, with Crosby acknowledging that his vision may not yet be technologically possible. The company plans to initially serve only AI and other software startups.The $10 Million InvestmentDespite the challenges and Crosby's troubled past with Bench Accounting, Synthetic has successfully raised $10 million in a Seed funding round led by Khosla Ventures. The round also saw participation from Basis Set Ventures and Shopify CEO Tobias Lütke.This financial backing provides Crosby with the resources to wait for foundational AI models to become more reliable for bookkeeping calculations. "I've raised years of cash, so we can just wait it out," Crosby stated.Learning from Past FailuresKhosla partner Jon Chu defended the investment by explaining his tendency to "run towards controversy a little bit." He cited Parker Conrad's journey from Zenefits to founding Rippling (now valued at $17 billion) as an example of how industry narratives can be misleading.Chu conducted thorough due diligence, speaking with several executives who worked with Crosby after his departure from Bench. According to Chu, they "had fantastic things to say about Ian." This feedback, combined with Crosby's subsequent roles at Shopify and founding of Teal (which was acquired by Mercury), convinced Khosla of his growth potential.The Bench Accounting FalloutCrosby's previous venture, Bench Accounting, famously shut down in 2024 before being "bought for scraps." Crosby maintains he wasn't directly responsible for bringing the company to insolvency, stating he was fired by Bench's board in 2021 after turning down a $250 million acquisition offer from Brex.The board reportedly disagreed with Crosby's strategic direction as the business was bleeding cash, and his executive team was frustrated with his direct leadership style. "He took a big swing, made a few mistakes. That didn't go well," Chu acknowledged about Crosby's tenure at Bench.The Path to Autonomous AI BookkeepingWhile Synthetic's prototype works for a narrow group of users, Crosby remains uncertain how it will scale for a broader customer base. He compared the current state of AI bookkeeping to "a self-driving car that can drive down one street versus the self-driving car that can drive down any street.""We haven't driven down enough streets to know if it's going to crash," Crosby explained, highlighting the technical challenges ahead. Despite these obstacles, the founder remains committed to his vision of a fully automated financial future.

The Strategic Partnership Saudi Arabia's Public Investment Fund (PIF) has been named an official tournament supporter in North America and Asia for this year's World Cup, as the country deepens its ties with international football ahead of hosting the 2034 tournament. Details of the Partnership The 2026 World Cup – the first edition of the global showpiece to feature 48 teams – will be co-hosted by the United States, Canada and Mexico from June 11 to ‌July 19. The partnership includes support for initiatives worldwide, spanning grassroots programmes, youth and women’s football, education projects, and efforts to enhance infrastructure and technical expertise, PIF and FIFA said. Financial Implications and Future Plans No financial details or specific activations were disclosed. The deal builds on PIF’s partnership with FIFA for the Club World Cup 2025 and highlights the fund’s deepening commercial ties with global football ahead of ⁠Saudi Arabia hosting the 2034 World Cup. The Impact on Football “PIF continues to ⁠accelerate the growth of football globally by expanding access to the game and creating opportunities that benefit players, fans and the wider football ecosystem,” said Mohamed AlSayyad, head of corporate brand ⁠at PIF, in a statement. PIF's Sports Investments PIF, which has spent more than $5bn on LIV Golf since it launched in 2022, ⁠said last month that it would cut funding ⁠at the close of the 2026 season, leaving the breakaway circuit scrambling for new backers.

McIlroy’s Early Warning About LIV Golf’s Funding FragilityRory McIlroy told the Guardian he was hearing about potential trouble for LIV Golf as early as March‑April 2026, well before the Public Investment Fund (PIF) confirmed it would pull its funding. He says the Masters champion’s insight underscores how quickly the tour’s financial foundation could shift.Inside the Saudi PIF Funding Withdrawal and Its TimelineThe sequence of events unfolded as follows:March‑April 2026 – McIlroy hears rumours from friends on the LIV circuit.30 April 2026 – PIF publicly announces it will withdraw its support for LIV Golf.Early May 2026 – The news breaks in the immediate aftermath of McIlroy’s successful defence at the Masters.McIlroy noted that the pull‑out “feels like the rug was pulled from under their feet” and that the tour’s reliance on a single sovereign‑wealth fund made it vulnerable to geopolitical shifts.Financial Stakes: Over $5 bn Backed by the Public Investment FundThe PIF has contributed more than $5 bn to LIV Golf since its inception, with an agreement to stay involved until the end of 2026. The sudden shift in priorities leaves the tour facing a massive funding gap and forces players and organisers to reassess their financial models.Implications for the Breakaway Tour and Global Golf LandscapeThe withdrawal has several immediate consequences:Players risk losing salaries, prize‑money guarantees, and sponsorships tied to the PIF.The tour’s credibility is challenged, potentially accelerating a migration back to the PGA Tour or other established circuits.Geopolitical risk becomes a headline factor for any future private‑investment‑driven sports ventures.McIlroy warned that “whenever you have funding tied so much to the geopolitical landscape, that’s a tricky road to navigate.”What Lies Ahead for LIV Golf and Players’ FuturesAnalysts see three plausible paths:Restructuring: LIV seeks alternative investors outside the Saudi sphere, possibly diluting its brand.Consolidation: Top players return to the PGA Tour, leaving LIV as a reduced‑scale series.Collapse: Without a new funding source, the tour could cease operations before the end of 2026.McIlroy, who will compete at the upcoming U.S. PGA Championship, says the situation serves as a cautionary tale for athletes and organisers alike about the perils of over‑reliance on geopolitically‑linked capital.

The Lead: DeChambeau’s Firm Denial Amid LIV’s Funding UncertaintyBryson DeChambeau, two‑time US Open champion, has categorically denied reports that he is negotiating a return to the PGA Tour. His statement comes as LIV Golf grapples with the Saudi Public Investment Fund’s decision to end its $5 bn sponsorship after the 2026 season, casting doubt on the league’s survival.DeChambeau’s Public Denial and LIV’s Funding TurmoilWhen asked about alleged talks with the PGA Tour, DeChambeau told Flushing It Golf: “It’s completely untrue… I’m working as hard as I can to find a solution.” He emphasized his commitment to “making team golf work” and highlighted ongoing junior‑golf initiatives.DeChambeau joined LIV in June 2022 on a reported $125 m contract set to expire at the end of the 2026 season.He was reportedly seeking a $500 m renewal before the funding crisis emerged.LIV announced a new independent board to chase fresh investment after the PIF pull‑out.Financial Stakes: Contracts, Sponsorship Pull‑out, and Revenue GapsThe PIF’s withdrawal of its $5 bn commitment represents a massive shortfall for a league that has yet to achieve profitability. While LIV has added revenue streams over five years, analysts estimate the cash flow remains far below early‑year operating costs.Current contract value for DeChambeau: $125 m (2022‑2026).Potential renewal demand: $500 m.Saudi PIF sponsorship: $5 bn slated to end 2026.Implications for LIV Golf’s Future and Player RetentionThe funding gap puts pressure on LIV to retain marquee players such as Jon Rahm and Cameron Smith. DeChambeau’s insistence on staying and his involvement in junior‑golf projects signal an attempt to bolster the league’s long‑term ecosystem, but the financial uncertainty may trigger further exits.Outlook: What Lies Ahead for DeChambeau and the LIV SeriesAnalysts expect the 2026 season to be LIV’s “last‑ditch” effort to secure a new backer. If a fresh sponsor is not found, the league could dissolve, prompting players to reconsider PGA Tour opportunities. DeChambeau’s next moves will likely hinge on whether LIV can present a viable financial package before the season’s end.

Reaffirming the Saudi Commitment to St James' ParkNewcastle United manager Eddie Howe has publicly reaffirmed the unwavering commitment of the Saudi Public Investment Fund (PIF) to the club's footballing ambitions, despite the sovereign wealth fund signaling a strategic pivot away from LIV Golf. In a press conference ahead of a crucial home match against Brighton & Hove Albion, Howe addressed the recent news regarding PIF's funding cuts to the controversial golf circuit, emphasizing that the owners' desire to win trophies remains unchanged.PIF's Strategic Shift: From LIV Golf to Premier League DominanceThe Public Investment Fund, chaired by Saudi Crown Prince Mohammed bin Salman, has spent over $5 billion on LIV Golf since its launch in 2022. However, the fund announced it would cease funding for the breakaway circuit at the close of the 2026 season. Despite this financial withdrawal from golf, PIF representatives met with Howe this week, and the manager described the discussions as constructive. The fund's statement clarified that while it is exiting LIV, it remains committed to deploying capital internationally, with sports continuing to be a priority sector.The $5 Billion Divergence: Golf vs. FootballThe contrast between PIF's massive investment in LIV Golf and its current focus on Newcastle United highlights a strategic realignment. While the golf circuit faces an uncertain future without Saudi backing, Newcastle has enjoyed tangible success under ownership, including qualification for the Champions League and a League Cup victory last year. The divergence suggests that while the owners are willing to cut losses in one sport, they are doubling down on their long-term vision for Newcastle to become a dominant force in English football.Battling the Premier League Table: Howe's DefenseHowe's reassurance comes at a critical time for the club, which currently sits 14th in the Premier League standings after suffering four consecutive defeats. The poor run of form has fueled speculation about the manager's future, but Howe remains steadfast in his position. He stated, "I’ve never needed clarity in my head... I’m here, I’m working, and I’m committed." The manager acknowledged that the team's performance is the ultimate proof of their direction, emphasizing that the club must show positive results to justify the owners' continued investment.Future Outlook: Champions League Ambitions Remain IntactDespite the short-term struggles on the pitch, Howe's comments suggest that the infrastructure and long-term planning for Newcastle are secure. The manager's insistence that the desire to reach the top of the Premier League and win consistently will not change while PIF is involved provides a stabilizing narrative for fans. As the club navigates a turbulent season, the backing from its Saudi owners appears to be a constant, signaling that the pursuit of silverware remains the primary objective.

The Lead: Manager Under Pressure at St James' Park Eddie Howe has emerged from a meeting with Newcastle's Saudi Arabian owners confident he retains their support but acutely aware that such backing is finite, with the manager admitting "a lot is riding" on Saturday's visit of Brighton. The Newcastle manager faces a critical moment as his team sits precariously just eight points above the relegation zone after a worrying run of form. The High-Stakes Meeting with Saudi Ownership Howe spent a large part of Thursday locked in discussions with Newcastle's chair, Yasir al-Rumayyan, who headed a 25-strong delegation from Saudi Arabia's Public Investment Fund (PIF) during an annual club review. The manager made a presentation to the owners before facing some forensic questioning, describing the talks as "constructive" while acknowledging "challenging conversations" and "difficult questions." The Financial Context: PIF's Broader Investment Strategy PIF's recent decision to withdraw its multibillion dollar underwriting of LIV Golf has prompted speculation that Newcastle's owners could also tighten the financial taps at St James' Park. However, Howe was adamant this is not the case, stating: "The desire is unchanged. It's to get to the top of the Premier League, to try to win as many trophies as possible." The Performance Crisis: Five Defeats and Relegation Concerns Howe is under no illusion of the significance of the task ahead, with Newcastle having lost nine of their last 12 Premier League games. "We need a win," admitted the Newcastle manager. "There's a lot riding on this weekend for us. You can talk as much as you want but the proof is in how the team performs." The Manager's Response: Resilience and Adaptation The 48-year-old manager has indicated he's prepared to adapt his approach, potentially relinquishing some of the considerable power he has been afforded in the recruitment sphere. "If we can improve how we recruit players I'm all behind it," said Howe. "I just want the best players at the lowest cost." The Road Ahead: Four-Game Audition for Survival Howe faces what amounts to a four-game audition to reassure the board that, after almost five years in charge, he has not lost his touch. When asked if he was optimistic he would be Newcastle's manager next season, Howe replied: "I have to retain that confidence. I don't think it serves anyone not to have that long term vision… but we need to win games."

The End of LIV Golf as We Know It Confirmation that Saudi Arabia's Public Investment Fund will cease funding the LIV Golf tour will have huge ramifications for the future of the tour itself, the players, and across golf's traditional heartlands. Where does PIF's withdrawal leave them all? Will 2026 be LIV Golf's Final Year? Certainly in its present form, as a 14-event entity worth $30m per tournament. LIV was entirely reliant on Saudi Arabian money, to the tune of more than $5bn since 2021. The cash burn rate, albeit slowed down recently, has always been unsustainable. It is feasible that Scott O'Neil, LIV's chief executive, will find backers for the business at a level which means it can be prolonged in some way. He has already attracted marquee sponsors and overseen significant revenue growth. The Impact on Players Quite the range. There are marquee names: Bryson DeChambeau, Jon Rahm, Cameron Smith, Tyrrell Hatton, Lee Westwood, Dustin Johnson, Ian Poulter and Phil Mickelson among them. There are younger, emerging talents such as José Luis Ballester. Anthony Kim's return from oblivion has been a fascinating tale. What Are Their Options? There is a misconception that LIV golfers will automatically want to beat a path back to the PGA Tour. Some have lingering, ongoing problems with the nature or the style of PGA Tour life. Many have also dedicated a lot of effort and time into making LIV team franchises work. Will the PGA Tour Be Sympathetic? Yes and no. The PGA Tour can flex muscles and portray victory over the rebels if big names shuffle back to its domain. The PGA Tour is also now in a stronger negotiating position than ever in respect of what terms players may have to accept to return. The DP World Tour's Position The long-time theory that the former European Tour should form a business partnership with Saudi Arabia will end as the kingdom abruptly exits male elite golf. A deal with LIV? Not totally out of the question but very difficult to envisage given the strategic alliance that exists between the DP World and PGA Tours. How Should Other Sports View PIF's Withdrawal? With extreme caution. Saudi Arabia did not simply sponsor or assist the LIV Tour. Instead, the circuit was entirely reliant on Public Investment Fund backing. It is unclear to what extent the Iran war has triggered a change in approach from the PIF – it was possible sport was being marginalised anyway – but recent weeks have illustrated the danger of being so beholden to a regime answerable to no one.