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What the Guardian Quiz Unveils: A Quick Overview The recent Guardian quiz invites readers to explore a range of objects housed at Norwich Castle Museum & Art Gallery, from an ivory bobbin to a 17th‑century pietre dure table‑top. The final, and most eye‑catching, question asks: “What was Thor’s hammer called?” The correct answer, Mjölnir, unlocks a story about Britain’s richest Viking‑era amulet collection. Delving into the Thor’s Hammer Question The quiz presents a miniature hammer dated 850‑1000 CE, discovered at Field Dalling, Norfolk. It explains that miniature pendants of Mjölnir were traditionally worn for luck or protection, and that Norfolk yields more such finds than any other region in Britain. Object: Bronze‑core hammer pendant, 2‑3 cm in height. Discovery site: Field Dalling, Norfolk. Historical context: Viking settlement density in East Anglia. Numbers Behind the Collection Norwich Castle’s Viking holdings are impressive: Over 150 Viking artefacts, ranging from weapons to jewellery. More than 30 Thor’s hammer amulets – the largest concentration in the UK. Visitor engagement: the museum recorded a 12 % rise in footfall during the summer 2025 exhibition on Norse culture. Why This Matters for Heritage and Public Engagement The quiz demonstrates how interactive digital content can bridge the gap between scholarly collections and a broad audience. By framing artefacts as quiz questions, the museum: Boosts awareness of regional Viking history. Encourages repeat visits, as readers seek to view the objects in person. Supports educational curricula, offering teachers ready‑made resources. Looking Ahead: Digital Quizzes as a Museum‑Growth Engine Given the positive response, museums are likely to expand such initiatives. Anticipated trends include: Integration of augmented‑reality clues linked to physical displays. Monthly themed quizzes tied to new acquisitions. Collaborations with media outlets to reach international audiences. In short, the Guardian’s quiz not only reveals that Thor’s hammer is called Mjölnir, it also highlights a growing model for cultural institutions to engage the public through playful, knowledge‑driven experiences.