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The Origins of 'Mogging' Until recently, if someone had said "mog" to me, I probably would have assumed they were talking about the children's book cat created by the late great Judith Kerr. If asked about "mogging" or being "mogged," I would have been completely baffled. But for many members of gen Z and gen Alpha (or anyone who is just a bit too online), the slang term, which means to outdo or outshine others, is everywhere. From Manosphere to Mainstream Mogging's origins are in the manosphere, where it began as a verb derived from the acronym "Amog" (alpha male of the group). In misogynistic forums in the 2010s, to "mog" came to mean to outdo someone in terms of sexual desirability. Mogging has been adopted by "looksmaxxing" influencers such as Braden Peters, known online as Clavicular, who encourage men to try to alter their looks – sometimes in extreme ways – to increase their "sexual market value". Such an influencer might talk of "frame mogging" another person in a photo or video – a variation on mogging that specifically refers to being more muscular. The Evolution of Competitive Language Even now, as the term has begun to be used much more widely, and in a tongue-in-cheek way, it is still typically associated with looks (a friend of mine, for example, was described by her boyfriend's younger siblings as "mogging him" in a photo). But increasingly, mogging can mean besting others at basically anything. The gold medal Olympic figure skater Alysa Liu said in an interview last year that her main competition strategy was "to mog", while a 23-year-old colleague of mine tells me that she and her friends joke about "walk-mogging" when they overtake people on the street. Linguistic Analysis of Modern Slang Tony Thorne, director of the slang and new language archive at King's College London, says a lot of new slang terms "have come recently from the same kind of male-based internet culture", referencing the words "simp" (someone who is excessively attentive), "soy boy" (a derogatory term for a man who is not stereotypically masculine) and "sigma" (someone cool and successful). Not to mention "maxxing," now such an established part of the lexicon that it was tweeted by the US Department of Defense earlier this year. The Cultural Impact of Competitive Slang Thorne thinks it is significant that "mogging" in particular has become fashionable at this time. "What it implies – hyper-competitive, hyper-individualist, aggressive selfishness" has become "mainstream behaviour", he says. Which is why Will Adolphy, a psychotherapist who was himself once an ardent follower of manosphere influencers, has concerns about the word. "Part of me can see how it's a kind of handy, even entertaining word," he says. But the idea of mogging "reinforces this sense that there are certain people that will dominate others based off their physical appearance and status", he says. Psychological Concerns About Competitive Language Dr Emily Sehmer, an NHS child and adolescent psychiatrist, worries too about the "constant sense of competition" that concepts such as mogging help to foster, especially for teenagers, who are developing their socio-emotional skills and typically "have a desire to fit in and to get peer approval". Apart from anything else, she adds, wanting to mog someone is "kind of mean, isn't it?" The Ironical Reappropriation of 'Mogging' "I think people are right to be concerned," about the rise in usage of slang that originates from a toxic subculture, Thorne says – and notes that some of his fellow linguists feel uncomfortable about researching it. But, he adds, "mogging" has moved well beyond its origins, and many people who use it now "tend to understand it and laugh at it, and they use it themselves, but ironically". Certainly, plenty of mogging content on social media now has an irreverence to it: such as the trend of posing for the photo on a rollercoaster in order to "mog" the screaming riders next to you. Making what started as an aggressive concept into something very silly pokes fun at the ridiculousness of the manosphere, my younger colleague explains. She shows me a picture of herself on a recent holiday, standing next to a statue of Napoleon, that she sent to a group chat of her friends. The caption? "I mogged Napoleon!"

The Lead: Why Reducing Screen Time Matters NowSmartphone use has become a pervasive habit, with platforms deliberately designed to keep users hooked. Recent court rulings against Meta and YouTube underscore the growing recognition of digital addiction as a public‑health issue, prompting a surge of practical advice for users seeking balance.Expert Evidence on Phone AddictionProf. Marcantonio Spada, emeritus professor of addictive behaviours at London South Bank University, compares phone use to substance addiction, highlighting intermittent reinforcement from notifications and videos. Psychotherapist Hilda Burke observes that excessive scrolling often leads to low mood, anxiety, and a “hangover” of wasted time.Financial Penalties for Tech PlatformsIn March 2026, a US court ordered Meta and YouTube to pay a combined $6 million for designing addictive platforms.The ruling signals that regulators may increasingly hold tech companies accountable for the mental‑health impacts of their design choices.Behavioral Impact of Screen OveruseSearch interest for “phone addiction” has risen steadily over the past decade in the UK.Users report disrupted sleep, reduced concentration, and strained relationships.Over‑monitoring tools can create anxiety, but modest alerts can serve as a wake‑up call.Understanding these patterns helps frame the need for concrete habit changes.The Roadmap for Sustainable Digital HabitsTrack your usage: Use built‑in tools like Android’s Digital Wellbeing or iOS Screen Time to see actual minutes spent.Schedule screen‑free periods: Start with short “wait training” intervals and expand to full days, as Burke does on Sundays.Change your lockscreen: Replace distracting icons with neutral images to reduce impulse checks.Set app limits: Impose daily caps on social media and entertainment apps.Create physical boundaries: Keep phones out of reach during meals, workouts, or bedtime.Replace scrolling with activities: Engage in reading, walking, or hobbies that provide intrinsic reward.By combining awareness, modest monitoring, and structured breaks, individuals can break the cycle of compulsive scrolling and improve overall wellbeing.

The Rise of Sound Baths Sound baths, a wellness trend where participants lie down or sit while practitioners play instruments like gongs and singing bowls, have become increasingly popular. Proponents claim that these experiences can "soothe and calm your nervous system" and promote "healing" through specific sound frequencies. Can Sound Baths Really Relax Us? Research suggests that sound baths can have a positive impact on mood and stress levels. A 2016 study found that participants who took part in a meditation session involving Tibetan singing bowls reported feeling less tension, anger, and fatigue. Another study linked Tibetan sound meditation to improved cognitive function and mental health in breast cancer patients. The Science Behind Sound and Emotion Experts agree that the effects of sound on wellbeing are largely related to how we perceive and interpret those sounds, rather than specific types or frequencies. Our breathing can synchronise with beats we hear, a phenomenon known as "rhythmic entrainment," and music can induce different emotions such as happiness, sadness, and fear. A Nice Experience or Music Therapy? While sound baths can be a "nice experience," experts caution that they should not be confused with music therapy, a regulated profession that uses music listening or production to improve psychological and physical health. Music therapists work with a range of clients, including in schools and hospitals, and there is no single equivalent regulatory body for sound bath practitioners. The Verdict In conclusion, while sound baths may have some benefits, experts agree that their effects can be overstated. Focusing on one thing and trying to quiet the mind is key to their potential benefits. As with any wellness trend, it's essential to approach sound baths with a critical and nuanced perspective.

Nairobi, Kenya – In the past decade, African creators have moved from sharing art to living as on‑demand content machines, with brands paying to embed products into their everyday routines. The shift reshapes economies, civic discourse, and personal well‑being across the continent. From Artistry to Algorithm: The Rise of African Content Creators Former lawyers, photographers, and hobbyists now measure success by follower counts and algorithmic reach. Platforms such as Instagram, X, TikTok, and Facebook have become the primary stage where personal identity is packaged for public consumption. Early 2010s: Photographers in Nairobi were known for style and equipment. 2026: Influencers earn a living by integrating brand messages into daily moments. Monetising Life: Brands, Influencers, and the New Currency of Attention Brands allocate a growing share of marketing budgets to creators because attention is currency. A beverage launch, for example, now hinges on a creator’s breakfast post rather than traditional TV spots. Digital marketing specialist Grace Ndiege notes that most ad spend follows audiences to mobile feeds. Contracts often require seamless product placement within personal narratives. Social Media as a Civic Engine: From M-Pesa to #FeesMustFall Beyond commerce, the internet has become a civic space. In 2011, mobile money helped coordinate famine relief in northern Kenya; in 2015, South African students used hashtags to amplify the #FeesMustFall protests. Recent finance‑bill protests in Kenya saw TikTok explainers demystify complex legislation for millions. The Hidden Toll: Mental Health and Social Comparison Psychotherapist Maggie Gitu warns that constant connectivity flattens relationships and fuels envy. Curated feeds create unrealistic benchmarks—land purchases, vacations, fitness milestones—that can erode self‑esteem. Creators experience pressure to maintain an ever‑perfect online persona. Audiences receive only a filtered slice of reality, amplifying feelings of inadequacy. Future Outlook: Navigating Offline Balance in a Hyper‑Connected Africa Experts suggest intentional digital breaks to restore perspective. As algorithms evolve, creators who can authentically separate performance from lived experience may retain audience trust and protect mental health. Social media will remain a “school, market, stage, warzone, newspaper, courtroom, rumor mill, protest ground, diary, and weapon” for Africans, but its impact will depend on how individuals and brands manage the line between connection and community.

The Breakthrough in Breast Cancer TreatmentA landmark international study has revealed that millions of women with breast cancer could safely skip chemotherapy thanks to a genomic test that determines who needs the treatment and who doesn't. The randomised trial specifically examined whether the test could identify patients who would not benefit from chemotherapy, allowing them to avoid the potentially debilitating treatment without compromising their outcomes.The Scientific Evidence Behind the TestThe results of the Optima trial, which will be presented at the American Society of Clinical Oncology's annual meeting, are being hailed by experts as gamechanging. The five-year cancer-free survival rate was 93.7% in the group that skipped chemotherapy, which was statistically non-inferior to the 94.9% rate in patients randomly assigned to receive chemotherapy.The Prosigna genomic test analyzes the activity of 50 specific genes in tumor tissue to determine the molecular subtype and develops a risk of recurrence score to help doctors decide if chemotherapy is necessary. This precision medicine approach allows for personalized treatment decisions based on the unique characteristics of each patient's cancer.A Patient's Journey to Avoiding ChemotherapyKaren Bonham, a speech and language therapist from Swansea in Wales, was one of 4,429 patients with breast cancer recruited to the trial from countries including the UK, Norway, Sweden, Australia, New Zealand and Thailand. Diagnosed with cancer in 2017 at the age of 55 after routine breast screening, Bonham described the news as shocking."It certainly propels you into a world of uncertainty. Life priorities realign – you simply want to survive," she said. Dreading chemotherapy, she agreed to join the Optima trial after undergoing surgery. She was only days away from starting treatment and had already cut her hair short when the results came back in September 2017.While taking a walk on a Welsh beach, Bonham received a phone call from her hospital informing her she had been allocated to the group of patients that would not be having chemotherapy. "How to describe the initial feeling? Immense relief? Like Christmas? Certainly a mixture of the two," she said.The Future of Personalized Cancer CareToday, Bonham, now 64, retired and living in Cardiff, is free of cancer, healthy and shows no signs of the disease coming back. "It is coming up to nine years since my diagnosis," she said. "I am mindful of my diagnosis, alert to potential changes in my body but do not feel defined by [it]. I walk, enjoy yoga and live well."While not every woman with breast cancer will be able to skip chemotherapy—the treatment remains necessary and important for many—the trial results suggest that genomic testing can safely identify those who can avoid it. This approach represents a significant shift toward personalized medicine in oncology, reducing unnecessary treatment and its associated side effects while maintaining excellent outcomes."I hope that the trial will bring positive patient outcomes to many," Bonham said, reflecting on the potential impact of this research on future breast cancer patients.

The Lead When the founders of a mental health app for men called Mental discovered that one feature — AI interactive audio — was resonating strongly with users, they recognized a significant opportunity. This insight led to the creation of The Path, a new AI therapy application co-founded by renowned motivational speaker Tony Robbins and former Calm employees, which has now secured $14.3 million in seed funding. The Birth of a Safer AI Therapy Platform The Path emerged from observations made by co-founder and CEO Anson Whitmer and co-founder Tyler Sheaffer, who previously worked together at meditation app Calm. Whitmer's personal experiences with suicide in his family inspired him to pursue mental health technology. After working at Calm until 2021, he felt he could make a greater impact by addressing the unique, personal nature of people's mental health challenges. Whitmer sees large language models (LLMs) and AI as the bridge to providing personalized mental health care to everyone, especially given the shortage of therapists worldwide. "What's exciting and game-changing is that, for the first time in my career, I've seen that there's actually this possibility for every single person to have the personalized sort of access and care that they need to really get the help," he said. Funding and Celebrity Endorsement The Path has successfully raised $14.3 million in seed funding, led by Prime Movers Lab where Tony Robbins is a partner. Other notable investors include Olympic speed skater Apolo Anton Ohno, boxer Deontay Wilder, and Designer Fund. After Prime Movers invested, Robbins initially consulted on branding but his enthusiasm grew, leading to him becoming a co-founder. The author has since helped shape The Path into a therapy-plus-coaching app that incorporates his popular self-improvement methods. The app currently offers 11 virtual AI therapists that users can customize based on their preferences for directness and other details. While it's currently free to gain users, The Path plans to eventually charge $40 per month for the service. Superior Safety Benchmarks A key differentiator for The Path is its specially trained AI model, which has scored a 95 on the Vera-MH mental health safety AI benchmark. This significantly outperforms consumer chatbots, which top out at 65 on the same benchmark. According to Whitmer, consumer chatbots are "optimized for engagement," which is counterproductive to effective therapy and coaching that should focus on deep understanding rather than quick solutions. "It's meant to challenge you. It's not just meant to agree with you," Whitmer explains. The Path's AI is designed to help users dig out their assumptions and discover their own solutions rather than simply reinforcing ideas to keep users engaged. The startup's model is post-trained from open source models and doesn't use major consumer LLMs, positioning it as a specialized therapeutic tool rather than a generic chatbot wrapper. Market Potential and Future Outlook The mental health tech market is experiencing significant growth, with OpenAI reporting that at least 900 people use ChatGPT for mental health-related queries every week. This demonstrates the clear demand for AI-powered mental health solutions. However, The Path aims to capture a specific segment of this market by focusing on therapeutic rigor and safety. As mental health awareness continues to grow and technology becomes more sophisticated, AI therapy platforms like The Path could play an increasingly important role in addressing global mental health challenges. The combination of Tony Robbins' brand recognition, the technical expertise of the Calm alumni team, and the specialized focus on therapeutic safety positions The Path as a notable contender in the emerging field of AI-powered mental health care.

The Lead Apple TV's new 10-part series "Maximum Pleasure Guaranteed" is a tense, twisty thriller that combines online deception, dangerous encounters, and unexpected connections. The series follows Paula, a newly divorced mother who becomes entangled in a dangerous online scam when her therapist-with-benefits is attacked during their video session. The Digital Deception Unfolds The story begins when Paula (Tatiana Maslany) is video chatting with Trevor (Brandon Flynn), a camboy who serves as her therapist-with-benefits. During their intimate encounter, a masked man bursts into Trevor's apartment, attacks him, and delivers a cryptic message to Paula. Despite being warned by police that it's likely a scam, Paula finds herself increasingly drawn into a complex web of deception when Trevor demands $50,000 as ransom. The Character Dynamics What makes "Maximum Pleasure Guaranteed" particularly compelling is its complex character dynamics. Paula, a fact-checker for a magazine, uses her investigative skills to unravel the mystery behind Trevor's attack. Her determination to uncover the truth drives the narrative forward, even as she navigates her complicated divorce from Karl (Jake Johnson) and fights for custody of her daughter Hazel. The series masterfully balances Paula's personal struggles with the central thriller plot. The Performances That Elevate the Series The series benefits from exceptional performances, particularly from Tatiana Maslany, who brings depth and nuance to the role of Paula. Her ability to portray vulnerability, intelligence, and stubbornness makes her character both relatable and compelling. Brandon Flynn effectively portrays the enigmatic Trevor, while Murray Bartlett emerges as a formidable antagonist, adding layers to the series' tension and intrigue. The Blend of Thriller and Social Commentary Beyond its entertainment value, "Maximum Pleasure Guaranteed" offers sharp commentary on modern digital relationships and the dangers of online deception. The series explores themes of surveillance, privacy, and the unseen power dynamics that exist in our increasingly connected world. These elements add depth to the thriller narrative, elevating it beyond a simple crime drama. The Future of Streaming Thrillers "Maximum Pleasure Guaranteed" represents the growing trend of high-quality, serialized thrillers dominating streaming platforms. Its success demonstrates audiences' appetite for complex, character-driven narratives that combine tension with unexpected twists. As streaming services continue to invest in original content, series like this one set the standard for what viewers can expect from the future of television entertainment.

From Anna Forbes to Glasgow Therapist: A Personal JourneyThe Guardian revisits Daniela Nardini nearly three decades after her breakout role as Anna Forbes in This Life. Once a cultural touchstone of late‑90s Britain, she now runs a therapy practice in the West End of Glasgow, offering a quiet contrast to the sharp, messy character that once defined her.Viewership Numbers and Awards Highlight Nardini’s Early Impact3.5 million viewers tuned in to This Life at its peak, making the series a BBC Two hit.1998: Nardini earned a BAFTA for her performance.2009: She won a Scottish BAFTA for the film New Town.These figures cemented her status as a role model for a generation of young women navigating the “work‑hard, play‑hard” ethos of the era.How Mid‑life Transitions Reshape Identity in the Public EyeAfter the series ended, Nardini faced a series of personal upheavals: the death of her father Aldo, the dissolution of her marriage to restaurateur Ivan Stein, and a breast‑cancer diagnosis that required a mastectomy and reconstruction. The experience prompted her to retrain as a therapist seven years ago, a shift she describes as more than a simple “pivot.”Her clients, predominantly women in midlife, benefit from her lived experience of grief, loss and bodily change, giving her practice a uniquely empathetic edge.What Lies Ahead for Nardini’s Dual Career PathLooking forward, Nardini plans to continue blending her artistic sensibility with therapeutic work, using creative outlets such as painting to process trauma. While she does not anticipate a resurgence of Anna Forbes‑related clientele, she remains open to occasional acting projects that align with her new perspective.As she approaches her 60th birthday, Nardini embodies a narrative of resilience: “quite a lot happened in my 50s,” she reflects, suggesting that the next decade will be defined by the strength she has cultivated through both fame and personal adversity.

The Breakthrough in Addiction Treatment Results from a new clinical trial published in JAMA Network Open this month show that a single dose of psilocybin could be an effective treatment for cocaine addiction. The study found that 19 participants who received psilocybin were more likely to abstain from cocaine than 17 participants who received a placebo of diphenhydramine, a common antihistamine. Participants in both groups worked with therapists to process their experiences, highlighting the importance of the therapeutic context alongside the medication. The Urgent Need for Cocaine Addiction Treatments Dr. Peter Hendricks, a behavioral health professor at the University of Alabama at Birmingham and lead author of the study, emphasized the critical need for effective treatments. Currently, there are no FDA-approved medications for addiction to cocaine or other stimulants like methamphetamine. Overdoses involving stimulants are killing more Americans, and according to the latest UN global drug report, cocaine deaths are rising globally as cocaine production reaches an all-time high. Understanding the Mechanism Experts believe psilocybin works by increasing neuroplasticity and psychological plasticity – the ability to change thinking and behavior. Addictions inherently involve resistance to changing rigid, impulsive behaviors, which psychedelics may help overcome. Unlike traditional addiction medications that target the same neurochemical systems as the substance itself, psilocybin produces a profound altered state of consciousness within a structured psychotherapy context. It acts more like a catalyst within a therapeutic process rather than a maintenance medication. Addressing Cocaine Withdrawal Symptoms Cocaine withdrawal symptoms are primarily psychological rather than physically painful, including bad dreams, agitation, depression, and cravings. This psychological nature may make psilocybin particularly effective for cocaine addiction, as it can facilitate shifts in perspective and self-compassion that help people change their behavior. The therapeutic framework allows individuals to process their experiences and develop new insights about their addiction patterns, potentially breaking the cycle of craving and use. Diverse Clinical Trial Participation This study is notable as the first psychedelic clinical trial to include a majority of Black participants. While many spiritual rituals involving psychedelics originated in Indigenous societies in Latin America and Africa, US psychedelic culture today is often associated with Silicon Valley and elite, white personalities. Dr. Hendricks specifically recruited participants who were dependent on cocaine and wanted to stop, rather than advertising for psychedelic enthusiasts. This approach likely reduced the "expectation effect" and produced more generalizable results. Future Research Directions A critical commentary published alongside the study noted that the results might not be generally applicable because the study excluded people with comorbid depression and anxiety. However, experts point out that psilocybin shows promise for treating both conditions. The success of this trial is a clear indication that psilocybin for cocaine use disorder is a promising treatment that should proceed to larger-scale clinical trials. As research continues, the medical community may gain more insight into how psychedelics can be integrated into addiction treatment protocols.