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Executive Overview: Pinterest’s New Conversational Shopping ExperimentPinterest introduced Ask Pinterest, an experimental AI‑driven app that lets users ask natural‑language questions to receive personalized product recommendations. Launched in limited access, the app leverages the company’s proprietary Taste Graph and is positioned as a testbed for future AI experiences within the main Pinterest platform.Ask Pinterest: A Standalone AI Chatbot for Visual DiscoveryThe web‑based application extends Pinterest’s visual discovery by adding a chatbot‑like interface where users can:Query multi‑step requests such as planning a dinner party or furnishing a room.Draw on saved Pins and Boards for hyper‑personalized answers.Maintain context across sessions, a capability not offered by traditional Pinterest search.Alongside the app, Pinterest rolled out several advertiser‑focused AI initiatives:Model Context Protocol (MCP) – a standardized layer for third‑party AI tools to manage campaigns.Beta AI assistant in Ads Manager (U.S. only).Global Performance+ creative model to auto‑select top‑performing ad creatives.Financial Disclosure: No Immediate Revenue Figures RevealedPinterest did not provide specific monetary metrics for the Ask Pinterest launch. The company framed the effort as a long‑term investment in AI capabilities that could eventually boost ad spend and e‑commerce conversions, but no short‑term revenue impact was quantified.Strategic Implications for the AdTech LandscapeThe timing aligns with the Cannes Lions gathering, where AI’s role in advertising is a central theme. By keeping the AI model in‑house and using its own data, Pinterest aims to differentiate itself from competitors like Google, ChatGPT, Meta, and Shopify, which are also experimenting with agentic shopping assistants. The move underscores a broader industry shift from keyword‑centric search to context‑ and taste‑driven discovery.Future Outlook: Scaling AI‑Driven Shopping Across Pinterest’s EcosystemChief Business Officer Lee Brown emphasized that “the future of discovery won’t be driven by keywords alone. It will be shaped by context, taste, and trusted recommendations.” If user engagement proves strong, Pinterest could integrate Ask Pinterest’s conversational layer into its flagship app, offering advertisers richer targeting signals and potentially unlocking new revenue streams from AI‑enhanced shopping experiences.

The Proposed Social Media Ban A rushed under-16s social media ban in the UK could unravel and families would be left to count the cost, a leading child safety charity has warned. The Molly Rose Foundation (MRF) said an age limit on the use of tech platforms could unravel, after it was reported that the prime minister, Keir Starmer, would announce a ban on under-16s accessing 'harmful' social media apps. The Concerns Over Effective Implementation MRF, founded by the family of Molly Russell, a British teenager who took her own life after viewing harmful online content on Instagram and Pinterest, said a ban would fail to make children safer because they would circumvent age checks and could move to less regulated areas such as gaming. Andy Burrows, the MRF chief executive, said a 'rushed' ban would 'quickly unravel' and was not supported by the evidence. The Data Analysis The government has pledged to move fast on implementing the safety consultation's findings. A consultation on children's online safety, including whether there should be a ban for under-16s, closed only last week. The UK government is also consulting on other safety matters including whether there should be age restrictions on a range of app features, such as infinite scrolling, and limitations on the use of AI chatbots. The Impact Analysis The charity argues that a blanket ban would not be effective and instead proposes restricting algorithms that personalise content for teenagers. Beeban Kidron, the crossbench peer and a leading online safety advocate, said the reported government proposal was a 'non-ban ban'. Lady Kidron accused ministers of soft-pedalling safety measures. The Prediction There is frustration in Labour's ranks about the prime minister's approach, with one MP saying: 'They should get on with it [a ban], to be honest. They can't keep saying it's coming and then backing down.' The government spokesperson said: 'We've been clear we are determined to act quickly, but we will do so in a way that is effective, enforceable and genuinely keeps children safe.'

The Consultation Aims to Rein in Under‑16 Social Media UseBritain’s Online Safety Act is being extended with a new consultation that could impose an Australia‑style ban on users under 16, or force platforms to disable "addictive" features such as infinite scrolling, push notifications and autoplay. The deadline for written submissions is Tuesday night, and ministers have signalled a rapid legislative response.Possible outright ban for under‑16s on major platforms.Alternative: block only services that fail strict safety standards.Targeted curbs on algorithmic feeds and endless‑scroll designs. Bereaved Parents Call for a Nuanced, Not Blanket, ApproachIan Russell, 62, father of Molly Russell (who died after exposure to harmful content on Instagram and Pinterest), urges a "nuanced" strategy. He opposes a blanket ban, warning it would create a "cliff edge" where teens jump to unregulated apps once they turn 16. Russell wants platforms that do not meet safety criteria blocked for under‑16s, while "safe" apps remain accessible.Esther Ghey, 39, mother of the late Brianna Ghey, backs raising the age limit. She argues that social‑media addiction contributed to her daughter’s mental‑health decline and risky behaviour. Ghey also stresses the need for digital‑literacy education alongside any age‑based restrictions. Teen Voices Highlight Complexity and Practical ConcernsFin, a 17‑year‑old sixth‑form student, describes the proposals as "incredibly harsh" for youths who rely on platforms for news and social connection. He suggests tiered restrictions rather than a total ban and points out that schools already depend on smartphones for learning tools like Google Classroom and Microsoft Teams.Focus groups run by the NSPCC with 11‑ to 18‑year‑olds echoed these sentiments, calling for a "layered approach" that lets young people gain gradual exposure while retaining control over content and interactions. Parliamentary Perspective on Regulation and EnforcementChi Onwurah, MP, emphasises that any new rules must be enforceable and backed by clear accountability for tech firms. She warns that without robust monitoring, a simple age limit could be bypassed, undermining the intended protective effect. What Comes Next for UK Online Safety Policy?The government will review the consultation responses and is expected to draft legislation before the end of the year. Stakeholders are urging a balance between protecting children from harmful content and preserving their ability to engage responsibly online. The outcome will shape how the UK aligns with global trends in digital‑age regulation and could set a precedent for future tech‑policy debates.

As AI music startups like Suno and Udio focus on generating music from scratch, a new player in the space, GRAI, is taking a different approach. The company believes most people don't want to create music with AI—they'd rather remix, share, and experiment with existing tracks. With $9 million in seed funding, GRAI is positioning itself to transform music consumption into a more social experience while respecting artists' rights. Key Developments GRAI has raised $9 million in seed funding co-led by Khosla Ventures and Inovo vc The company is developing apps like 'Music with Friends' for iOS and an AI music playground for Android GRAI is building its own taste and participation graph along with real-time audio systems The startup is focusing on creating a 'derivatives pipeline' that preserves original track identity while allowing transformations Founders Ilya Liasun, Dima Kamarouski, and Andrei Avsievich previously sold their video creation app VOCHI to Pinterest Data & Market Impact The $9 million seed round represents significant investor confidence in GRAI's alternative approach to AI music. This funding comes amid a surge in AI music startups, with Suno and Udio gaining attention for their generative capabilities. However, GRAI's focus on social interaction rather than creation positions it in a different market segment targeting Gen Z and Gen Alpha users who discover music through cultural touchpoints like TikTok and social sharing. Why This Matters GRAI's approach addresses several critical issues in the modern music landscape. First, it tackles the broken discovery system that makes it difficult for new artists to gain traction. Second, it transforms passive listening into active participation, potentially increasing engagement with music. Third, it introduces social context to music consumption, which has been largely absent in streaming platforms. For artists and labels, GRAI offers a potential new revenue stream through royalties on remixes and transformations. This could be particularly valuable as traditional music sales continue to decline and streaming payouts remain notoriously low. The company's commitment to getting artist permission before implementation also addresses one of the most contentious issues in AI music—copyright and consent. For users, especially younger generations, GRAI represents a way to engage with music beyond passive consumption. This social approach could redefine how music experiences are shared and discovered, potentially shifting power away from large platforms like TikTok and YouTube. Expert Insight GRAI's founders identify a crucial gap in the current music landscape: music has become one of the last major consumer categories that hasn't gone 'creator-first.' While platforms like Instagram, TikTok, and YouTube have transformed photo and video consumption into participatory experiences, music listening remains largely passive. The company's focus on derivatives rather than generation reflects a nuanced understanding of both technology and human behavior. While generative AI has captured headlines, most people aren't looking to become music creators—they want to participate in music culture in ways that require less technical skill. GRAI's approach acknowledges this reality while still leveraging AI's capabilities. The startup's emphasis on working with artists and labels first represents a more sustainable approach than many AI companies that have faced legal challenges for using copyrighted material without permission. By establishing relationships and permission structures upfront, GRAI is building a foundation that could avoid the regulatory pitfalls that have plagued other AI music ventures. What Happens Next As GRAI rolls out its initial apps, the company will be closely watching user feedback to refine its approach. The success of these early products will likely determine the company's direction and potentially influence how other AI music startups approach the market. If GRAI's model proves successful, we may see a shift in how AI companies approach creative industries—focusing on augmentation and participation rather than replacement. This could lead to new licensing frameworks that acknowledge the value of derivative works while protecting original creators. The company's focus on Gen Z and Gen Alpha suggests they're thinking long-term about the future of music consumption. As these generations become the primary music consumers, their preferences for social, interactive experiences could reshape the entire industry. Ultimately, GRAI's success will depend on whether they can deliver on their promise of making music more social while fairly compensating artists. If they achieve this balance, they could create a new paradigm for AI in creative industries—one that prioritizes human connection and artistic integrity over pure technological capability.