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Celebrating a Quarter‑Century of People‑Powered Wage ReformThe Living Wage campaign, born from the East London Citizens Organisation (Telco) and now run by Citizens UK, marks 25 years of grassroots pressure that has moved low‑pay issues into the heart of British politics.Landmark Deal with the Department for Business and TradeIn a symbolic victory, the department has become the latest living‑wage employer. Staff such as cleaners and security guards will now receive the London living wage of £14.80 an hour, a move praised by business minister Kate Dearden as “giving working people the backing they deserve”.Key Numbers Behind the Campaign’s MomentumLondon living wage: £14.80 per hour (2026)Outside London rate: £13.45 per hour (calculated by the Resolution Foundation)HSBC pay rise after 2003 shareholder protest: 28% increase25 years of continuous growth in employer sign‑upsWhy the Living Wage Has Become a Political MainstayFrom early actions like the 2012 cleaner letters to senior ministers, the campaign has leveraged “relational power”—building personal connections with decision‑makers. Its pressure helped reshape the Conservative Party’s stance, leading George Osborne to rebrand the statutory minimum as the “national living wage” in 2015, and forced a distinction between the government’s rate and the campaign’s “real living wage”.Looking Ahead: Expansion and Legislative SupportCitizens UK is now targeting the supermarket sector and private care providers, while Labour’s forthcoming Employment Rights Act promises to tackle precarious work and unpredictable hours. The continued involvement of founders like Neil Jameson, Paul Regan, and Bernie Harris suggests the campaign will keep shaping wage policy for years to come.