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The New Year’s Eve Giant Parade in LostwithielOn New Year’s Eve 2025, environmentalist Lisa Schneidau welcomed 2026 amid a spectacular procession of handcrafted giants, lights, drums and music in the town of Lostwithiel, Cornwall. The event marked the latest public celebration organized by the art collective The Lost Giants (TLG), showcasing giants built from wooden frames, cloth, papier‑mâché and card. How The Lost Giants Recreate Traditional Processional GiantsFounded three years ago by theatre designer Ruth Webb and illustrator Amy Webb, TLG draws on medieval guild traditions where villages crafted enormous mascots for festivals. Their repertoire includes the lantern parade giant in Tregona, a harvest procession for Hauser & Wirth’s Somerset gallery, and the iconic Peter – the first giant to parade Lostwithiel’s streets in 1990. Funding and Community Support Driving the RevivalGrant from the Ffern Folk Foundation (2026) to develop the Big Folk Archive and fund a new giant for a southwest environmental campaign.Community‑based creation model: local volunteers and artists pool skills, materials and ideas for each giant.Public call‑out for environmental groups to commission bespoke giants, emphasizing the “spirit of the land.” Why Giant‑Making Resonates with Modern Environmental ActivismTLG’s giants carry ecological messages – from the sisal mountain goat Ooelle to Old Crockern, a vengeful guardian spirit used in a Dartmoor re‑wilding protest. By giving land a “personhood” through towering figures, the collective helps campaigns visualise and vocalise otherwise abstract environmental concerns. Future Prospects for Community Giants Across the UKWith growing interest in seasonal celebrations and folk theatre, TLG expects more environmental groups to commission giants, expanding the practice beyond Cornwall into other regions. The online Big Folk Archive will document the movement, potentially inspiring a new generation of community‑driven, activist art.