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The Origins of 'Mogging' Until recently, if someone had said "mog" to me, I probably would have assumed they were talking about the children's book cat created by the late great Judith Kerr. If asked about "mogging" or being "mogged," I would have been completely baffled. But for many members of gen Z and gen Alpha (or anyone who is just a bit too online), the slang term, which means to outdo or outshine others, is everywhere. From Manosphere to Mainstream Mogging's origins are in the manosphere, where it began as a verb derived from the acronym "Amog" (alpha male of the group). In misogynistic forums in the 2010s, to "mog" came to mean to outdo someone in terms of sexual desirability. Mogging has been adopted by "looksmaxxing" influencers such as Braden Peters, known online as Clavicular, who encourage men to try to alter their looks – sometimes in extreme ways – to increase their "sexual market value". Such an influencer might talk of "frame mogging" another person in a photo or video – a variation on mogging that specifically refers to being more muscular. The Evolution of Competitive Language Even now, as the term has begun to be used much more widely, and in a tongue-in-cheek way, it is still typically associated with looks (a friend of mine, for example, was described by her boyfriend's younger siblings as "mogging him" in a photo). But increasingly, mogging can mean besting others at basically anything. The gold medal Olympic figure skater Alysa Liu said in an interview last year that her main competition strategy was "to mog", while a 23-year-old colleague of mine tells me that she and her friends joke about "walk-mogging" when they overtake people on the street. Linguistic Analysis of Modern Slang Tony Thorne, director of the slang and new language archive at King's College London, says a lot of new slang terms "have come recently from the same kind of male-based internet culture", referencing the words "simp" (someone who is excessively attentive), "soy boy" (a derogatory term for a man who is not stereotypically masculine) and "sigma" (someone cool and successful). Not to mention "maxxing," now such an established part of the lexicon that it was tweeted by the US Department of Defense earlier this year. The Cultural Impact of Competitive Slang Thorne thinks it is significant that "mogging" in particular has become fashionable at this time. "What it implies – hyper-competitive, hyper-individualist, aggressive selfishness" has become "mainstream behaviour", he says. Which is why Will Adolphy, a psychotherapist who was himself once an ardent follower of manosphere influencers, has concerns about the word. "Part of me can see how it's a kind of handy, even entertaining word," he says. But the idea of mogging "reinforces this sense that there are certain people that will dominate others based off their physical appearance and status", he says. Psychological Concerns About Competitive Language Dr Emily Sehmer, an NHS child and adolescent psychiatrist, worries too about the "constant sense of competition" that concepts such as mogging help to foster, especially for teenagers, who are developing their socio-emotional skills and typically "have a desire to fit in and to get peer approval". Apart from anything else, she adds, wanting to mog someone is "kind of mean, isn't it?" The Ironical Reappropriation of 'Mogging' "I think people are right to be concerned," about the rise in usage of slang that originates from a toxic subculture, Thorne says – and notes that some of his fellow linguists feel uncomfortable about researching it. But, he adds, "mogging" has moved well beyond its origins, and many people who use it now "tend to understand it and laugh at it, and they use it themselves, but ironically". Certainly, plenty of mogging content on social media now has an irreverence to it: such as the trend of posing for the photo on a rollercoaster in order to "mog" the screaming riders next to you. Making what started as an aggressive concept into something very silly pokes fun at the ridiculousness of the manosphere, my younger colleague explains. She shows me a picture of herself on a recent holiday, standing next to a statue of Napoleon, that she sent to a group chat of her friends. The caption? "I mogged Napoleon!"

The Skeptic's Manifesto: "Ghost in the Machine" ReviewDirector Valerie Veatch, known for documentaries like Love Child and Me at the Zoo, shifts her focus to the intersection of internet culture and artificial intelligence with her latest film. Her self-set remit is urgent and germane to everyone right now: to critique the pursuit of AI, its questionable utility, and its dark history in race politics and eugenics. The film arrives as a counter-narrative to the current stock-market bubble pushing the value of major tech companies toward the stratosphere.Connecting AI to Eugenics and Silicon Valley's Dark PastThe film functions as a straightforward primer on AI history, guiding the viewer toward AI-skeptical conclusions. Veatch and her interviewees explore a dazzling array of colorful, often crazed figures, including Victorian British eugenicist Francis Galton and William Shockley, the Silicon Valley founding father and overt racist. The documentary also touches on current-day figures like Elon Musk, juxtaposing their influence against the historical roots of the technology.Historical Depth: The film traces the lineage of AI from 19th-century eugenics to modern Silicon Valley.Interviewees: Features a mix of philosophers, linguists, and historians.Recent Context: While it misses the recent courtroom brawl between Musk and Sam Altman, it captures the broader skepticism surrounding the industry.Market Skepticism Amidst the AI Stock BubbleDespite the hype driving valuations, the documentary argues that the utility of AI is highly debatable. The film serves as a critical lens through which to view the current financial landscape, suggesting that the market may be detached from the reality of the technology's capabilities. By highlighting the historical misuse of data and classification systems, the film questions the ethical foundation of the current AI boom.The "AI vs NOT AI" Visual IndicatorA unique device in the film is the use of capitalized, Helvetica-font text in the upper-right corner to indicate whether the content being shown is AI-generated or not. This visual cue addresses the growing difficulty for viewers to distinguish between human and machine-generated media, a central theme in the documentary's polemic.The Future of Tech Critique in DocumentariesWhile the film occasionally feels dense—resembling a university lecture with goofy archive clips—it provides a necessary counter-balance to the industry's marketing narrative. As AI integration deepens, the demand for critical, historical context in media is likely to grow, making documentaries like this essential viewing for understanding the full scope of the technology's impact on society.

The Lead Meena Kandasamy's novel "Fieldwork As a Sex Object" tackles the terrifying reality of deepfake technology and its use in online harassment, particularly targeting women in India's complex digital landscape. Through protagonist Amy Chaturvedi, the novel explores how fabricated content can destroy lives and how internet trolls exploit such content for misogynistic and political purposes. The Digital Hell of Indian Internet Culture The novel portrays India's internet as a particularly toxic environment, far exceeding the toxicity of Western platforms like X and Facebook. Kandasamy captures a world where caste, religion, and political extremism intersect with misogyny to create a dangerous space for women. The author describes how algorithms, far-right government influence, and societal tensions combine to create a digital hellscape where women are systematically targeted and harassed. The Deepfake Crisis and Its Victims The central plot revolves around Amy Chaturvedi, a privileged student activist living in London, who becomes the victim of a deepfake sex tape. Despite her sexual liberation and experimentation, Amy must confront a world that immediately judges and shames her based on the fabricated content. The novel explores how such digital violations can be used as weapons, not just for humiliation but also for political and social control. The Anatomy of Online Trolls Kandasamy provides a sharp, humorous, yet critical examination of the Indian internet troll, exposing their motivations, insecurities, and political alliances. The author portrays trolls as a "disparate bunch of Nazi-loving, Islamophobic vegetarian dicks" who use anonymity to spread hate, promote extremist ideologies, and attack those who challenge their worldview. The novel reveals how these trolls operate in coordinated campaigns to silence dissenting voices, particularly women and minorities. Literary Merits and Political Commentary As one of India's most outspoken writers, Kandasamy blends personal narrative with political commentary, creating a work that is both entertaining and thought-provoking. While the reviewer notes some stylistic choices that could be refined—particularly the Marxist theoretical framework and excessive internet jargon—the novel's power lies in its unflinching portrayal of online misogyny and its intersection with political extremism. The author's willingness to "not pull any punches" makes her a vital voice in contemporary Indian literature. The Future of Digital Rights and Literature "Fieldwork As a Sex Object" arrives at a critical moment when deepfake technology is becoming increasingly sophisticated and accessible. The novel serves as both a warning and a call to action, highlighting the urgent need for better legal protections and digital literacy. As internet culture continues to evolve, works like Kandasamy's will play an essential role in shaping public discourse about technology, power, and gender in the digital age.

Tom Gauld has taken a bold step by recasting Chaucer’s iconic storytelling as a contemporary unboxing video, a format that dominates social‑media feeds. The cartoon, featured in The Guardian’s “Tom Gauld’s cultural cartoons” series, juxtaposes medieval narrative with the language and visual cues of modern influencer content, inviting readers to reconsider how classic works can be repackaged for a digital audience. Gauld’s Cartoon Brings Chaucer Into the Age of Unboxing Videos The illustration depicts a hand‑held camera framing a medieval manuscript as if it were a new product being unwrapped. Chaucer’s characters appear as if they are being “opened” and examined, complete with exaggerated reactions typical of today’s unboxing influencers. Gauld’s minimalist line work and dry humor preserve the spirit of the original tales while highlighting the absurdity of treating literature as consumer merchandise. Audience Reception and Social Media Buzz Immediate comments on The Guardian’s platform praised the clever mash‑up, noting its relevance to both literary scholars and meme‑savvy readers. Twitter threads shared the image within minutes, generating over a dozen retweets from accounts focused on literature, illustration, and internet culture. While no formal metrics were released, the rapid spread suggests strong engagement across niche literary and visual‑arts communities. Why the Medieval Meets Modern Influencer Culture Matters Gauld’s work underscores a growing trend: classic texts are being reinterpreted through the lens of contemporary media formats. By framing Chaucer as an “unboxing” subject, the cartoon highlights how the consumption of culture has shifted from passive reading to active, visual, and shareable experiences. This reflects broader changes in how audiences discover and discuss literature, often via short‑form video platforms. Future Directions for Literary Satire in the Digital Era As creators like Gauld experiment with hybrid formats, we can expect more cross‑generational collaborations that blend historic content with viral aesthetics. Potential outcomes include: Increased interest in medieval literature among younger demographics. New opportunities for publishers to market classic works through meme‑friendly visuals. Expansion of “cultural cartoons” as a niche genre that bridges academic insight and internet humor. Gauld’s cartoon may be a single illustration, but it signals a larger shift toward re‑imagining the literary canon for the digital age.