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The Origins of 'Mogging' Until recently, if someone had said "mog" to me, I probably would have assumed they were talking about the children's book cat created by the late great Judith Kerr. If asked about "mogging" or being "mogged," I would have been completely baffled. But for many members of gen Z and gen Alpha (or anyone who is just a bit too online), the slang term, which means to outdo or outshine others, is everywhere. From Manosphere to Mainstream Mogging's origins are in the manosphere, where it began as a verb derived from the acronym "Amog" (alpha male of the group). In misogynistic forums in the 2010s, to "mog" came to mean to outdo someone in terms of sexual desirability. Mogging has been adopted by "looksmaxxing" influencers such as Braden Peters, known online as Clavicular, who encourage men to try to alter their looks – sometimes in extreme ways – to increase their "sexual market value". Such an influencer might talk of "frame mogging" another person in a photo or video – a variation on mogging that specifically refers to being more muscular. The Evolution of Competitive Language Even now, as the term has begun to be used much more widely, and in a tongue-in-cheek way, it is still typically associated with looks (a friend of mine, for example, was described by her boyfriend's younger siblings as "mogging him" in a photo). But increasingly, mogging can mean besting others at basically anything. The gold medal Olympic figure skater Alysa Liu said in an interview last year that her main competition strategy was "to mog", while a 23-year-old colleague of mine tells me that she and her friends joke about "walk-mogging" when they overtake people on the street. Linguistic Analysis of Modern Slang Tony Thorne, director of the slang and new language archive at King's College London, says a lot of new slang terms "have come recently from the same kind of male-based internet culture", referencing the words "simp" (someone who is excessively attentive), "soy boy" (a derogatory term for a man who is not stereotypically masculine) and "sigma" (someone cool and successful). Not to mention "maxxing," now such an established part of the lexicon that it was tweeted by the US Department of Defense earlier this year. The Cultural Impact of Competitive Slang Thorne thinks it is significant that "mogging" in particular has become fashionable at this time. "What it implies – hyper-competitive, hyper-individualist, aggressive selfishness" has become "mainstream behaviour", he says. Which is why Will Adolphy, a psychotherapist who was himself once an ardent follower of manosphere influencers, has concerns about the word. "Part of me can see how it's a kind of handy, even entertaining word," he says. But the idea of mogging "reinforces this sense that there are certain people that will dominate others based off their physical appearance and status", he says. Psychological Concerns About Competitive Language Dr Emily Sehmer, an NHS child and adolescent psychiatrist, worries too about the "constant sense of competition" that concepts such as mogging help to foster, especially for teenagers, who are developing their socio-emotional skills and typically "have a desire to fit in and to get peer approval". Apart from anything else, she adds, wanting to mog someone is "kind of mean, isn't it?" The Ironical Reappropriation of 'Mogging' "I think people are right to be concerned," about the rise in usage of slang that originates from a toxic subculture, Thorne says – and notes that some of his fellow linguists feel uncomfortable about researching it. But, he adds, "mogging" has moved well beyond its origins, and many people who use it now "tend to understand it and laugh at it, and they use it themselves, but ironically". Certainly, plenty of mogging content on social media now has an irreverence to it: such as the trend of posing for the photo on a rollercoaster in order to "mog" the screaming riders next to you. Making what started as an aggressive concept into something very silly pokes fun at the ridiculousness of the manosphere, my younger colleague explains. She shows me a picture of herself on a recent holiday, standing next to a statue of Napoleon, that she sent to a group chat of her friends. The caption? "I mogged Napoleon!"

Deadline Approaches for Startup Battlefield 200 Founders have until June 8, 11:59 p.m. PT to submit their applications for Startup Battlefield 200, the flagship competition at TechCrunch Disrupt 2026 in October. With only three days left, the window to pitch on the Disrupt Stage at San Francisco’s Moscone West is rapidly closing. What the Competition Offers to Early‑Stage Startups Live pitch in front of top investors, media, and the global startup ecosystem. Potential to win $100,000 in equity‑free funding. Broad exposure that can accelerate customer acquisition and future fundraising. Eligibility: bootstrapped, pre‑seed, seed‑stage, and select Series A startups with a working MVP. Numbers That Highlight the Program’s Track Record Alumni have collectively raised more than $32 billion. Over 250 exits have been recorded among past participants. Notable alumni acquisitions include Microsoft, Google, Salesforce, Uber, and Amazon. Iconic companies launched from the battlefield: Dropbox, Discord, Mint, Fitbit, Trello. Why This Matters for Early‑Stage Founders In a competitive fundraising environment, visibility on a stage watched by venture capitalists and industry influencers can be a decisive advantage. The combination of cash prize, media coverage, and direct investor access creates a catalyst for rapid growth, especially for startups still shaping their market category. Looking Ahead to TechCrunch Disrupt 2026 The selected Battlefield cohort will present in October at Moscone West, positioning themselves for follow‑on funding rounds and strategic partnerships. As the tech ecosystem converges on San Francisco, participants can expect heightened networking opportunities and potential deals that extend well beyond the event itself.

The Rise of MAHA Moms On April 27, a few hundred protesters gathered in front of the United States Supreme Court in Washington, DC, holding signs with slogans like “How much cancer is acceptable?” and “Monsanto knew”. The protesters were there to support the case Monsanto Company v Durnell, which could make it harder to sue Monsanto’s parent company, Bayer, over allegations that the nation’s most widely used herbicide, glyphosate, causes cancer. The Event Details The protesters, including a handful of newly prominent “MAHA moms” – influencers and grassroots organisers who rallied behind Robert F Kennedy Jr’s presidential run – were seeking to influence decisions on the use of glyphosate and its potential health effects. Glyphosate was, until recently, the key ingredient in the Bayer product Roundup. The company has, to date, settled almost 100,000 such cases, paying about $11bn to plaintiffs. The Data Analysis The MAHA moms, including Kelly Ryerson, known on Instagram as “Glyphosate Girl”, Zen Honeycutt, who runs a group called Moms Across America, and Vani Hari, who goes by “Food Babe” on social media, have been using their influence to pressure lawmakers and shape public opinion on the issue. According to a recent poll by the Kaiser Family Foundation, about 40 percent of Americans say they support the “Make America Healthy Again” movement. The Impact Analysis The MAHA moms’ efforts have had a significant impact, with 73 Republicans joining most Democrats on April 30 to pass a MAHA-aligned amendment to remove liability protections for pesticide companies from the Farm Bill. The vote was a substantial win for a group of influencers who have only become nationally prominent since Trump returned to office. The Prediction While the power of MAHA to drive midterm votes remains unclear, the movement is likely to continue to influence decisions on health and environmental issues. As Ryerson said, “I really, really want to be sure that we keep conservatives on this team. They very much care about this issue.” The MAHA moms’ efforts are likely to have a lasting impact on the debate over glyphosate and its potential health effects.

The Pick of the Week: Judgemental New Strictly Come Dancing hosts Anton Du Beke and Craig Revel Horwood are trading verdicts on pop culture, sartorial dilemmas, and listeners' workplace dramas in their podcast Judgemental. With episodes released weekly from Tuesday, 9 June, this podcast ensures that half of the judging panel isn't overshadowed. Exploring Toxic Masculinity: Manosphere Messiahs BBC World Service's podcast Manosphere Messiahs investigates toxic masculinity globally, starting with influencers preaching misogyny in Mexico and Kenya. The podcast features insights from fans and women personally affected. Comedy and Conversation: Who's With Me? With W Kamau Bell US standup comedian W Kamau Bell turns his popular Substack into a video podcast, Who's With Me?, inviting guests like Delroy Lindo and Misty Copeland. The podcast explores various topics through opinion pieces and discussions. Interior Design Chat: Love What You've Done With the Place Interior design becomes a major theme in podcasting with Love What You've Done With the Place, hosted by Owain Wyn Evans. The series mines anecdotes from celebrity guests, focusing on niche topics. Crime Prevention: Fighting Crime Fighting Crime explores various ways to prevent crime, from prisons to universities. Journalist Cristina Quinn speaks to inmates, police chiefs, economists, and more to probe claims about crime prevention.

The Lead Egyptian activist and poet Ahmed Douma has been sentenced to one year in prison with labour for 'spreading fake news', according to state media. The charge is commonly used against Egyptian dissidents. The Event Details Douma was arrested in April after publishing an article in the London-based pan-Arab news outlet Al-Araby Al-Jadeed on Egypt's prison conditions. The article reflected his own experiences in prison. Douma was previously a political prisoner, serving almost 10 years before being freed by a presidential pardon in August 2023. He was a prominent figure in the 2011 uprising that toppled longtime President Hosni Mubarak. The Impact Analysis Rights groups have condemned the sentence as an attack on freedom of expression. Amnesty International called it a 'devastating assault' on the right to freedom of expression. PEN America described the sentence as 'disgraceful' and part of an escalating crackdown on writers in Egypt. Egypt has been criticized for a sweeping crackdown on online content creators, including young female influencers, comedians, and commentators. The Prediction The sentencing of Ahmed Douma signals that activists released from prolonged unjust detention are not safe from re-arrest. Rights groups are calling for Egypt to immediately and unconditionally release Douma and end its misuse of the criminal judicial system against him.

The pre‑World Cup buzz has shifted from stadiums to Instagram, as a viral campaign turned 25‑year‑old Kai Trewin into a social‑media sensation, adding 100,000 followers in a single night. Instagram Challenge Elevates a Little‑Known Wingback Last week, Valen Scarsini – known online as “El Scarso” – launched a challenge to make the least‑followed World Cup squad member famous. After initially spotlighting New Zealand defender Tim Payne, who surged from 5,000 to over 4.6 million followers, content creator RubikayTV argued that the true underdog was Kai Trewin, then at 3,000 followers. RubikayTV rallied his audience, and the campaign delivered a rapid +97,000 follower gain for Trewin. Numbers Behind the Influencer Surge Kai Trewin: 3,000 → 100,000 followers (≈ +3,233% growth) overnight. Tim Payne: 5,000 → 4.6 million followers (≈ +91,900% growth) within days. Other players in the challenge saw modest increases, but none approached the double‑digit‑million spikes. The campaign coincided with Trewin’s inclusion in Tony Popovic’s final 26‑man World Cup 2026 squad. Shifting Power Dynamics in World Cup Fan Engagement The episode underscores how digital influencers can rewrite the narrative around fringe players, turning them into marketable assets before the tournament begins. Brands now have a data‑driven reason to partner with emerging talents, while national federations may leverage such organic hype to boost viewership and merchandise sales. The rapid follower growth also illustrates the appetite of global fans for relatable, underdog stories, especially when amplified by cross‑continental creators. Future Outlook: Influencer‑Driven Promotion as a New Norm As the 2026 World Cup approaches, we can expect more coordinated social‑media pushes targeting lesser‑known squad members. Players like Kai Trewin may secure endorsement deals based on their digital reach rather than on‑field reputation alone. Meanwhile, rival nations are likely to replicate the model, intensifying the competition for online attention and potentially reshaping scouting, marketing, and fan‑engagement strategies across the sport.

Nairobi, Kenya – In the past decade, African creators have moved from sharing art to living as on‑demand content machines, with brands paying to embed products into their everyday routines. The shift reshapes economies, civic discourse, and personal well‑being across the continent. From Artistry to Algorithm: The Rise of African Content Creators Former lawyers, photographers, and hobbyists now measure success by follower counts and algorithmic reach. Platforms such as Instagram, X, TikTok, and Facebook have become the primary stage where personal identity is packaged for public consumption. Early 2010s: Photographers in Nairobi were known for style and equipment. 2026: Influencers earn a living by integrating brand messages into daily moments. Monetising Life: Brands, Influencers, and the New Currency of Attention Brands allocate a growing share of marketing budgets to creators because attention is currency. A beverage launch, for example, now hinges on a creator’s breakfast post rather than traditional TV spots. Digital marketing specialist Grace Ndiege notes that most ad spend follows audiences to mobile feeds. Contracts often require seamless product placement within personal narratives. Social Media as a Civic Engine: From M-Pesa to #FeesMustFall Beyond commerce, the internet has become a civic space. In 2011, mobile money helped coordinate famine relief in northern Kenya; in 2015, South African students used hashtags to amplify the #FeesMustFall protests. Recent finance‑bill protests in Kenya saw TikTok explainers demystify complex legislation for millions. The Hidden Toll: Mental Health and Social Comparison Psychotherapist Maggie Gitu warns that constant connectivity flattens relationships and fuels envy. Curated feeds create unrealistic benchmarks—land purchases, vacations, fitness milestones—that can erode self‑esteem. Creators experience pressure to maintain an ever‑perfect online persona. Audiences receive only a filtered slice of reality, amplifying feelings of inadequacy. Future Outlook: Navigating Offline Balance in a Hyper‑Connected Africa Experts suggest intentional digital breaks to restore perspective. As algorithms evolve, creators who can authentically separate performance from lived experience may retain audience trust and protect mental health. Social media will remain a “school, market, stage, warzone, newspaper, courtroom, rumor mill, protest ground, diary, and weapon” for Africans, but its impact will depend on how individuals and brands manage the line between connection and community.

Lead: Euphoria’s third season as a mirror of a nihilistic generationThe latest season of Euphoria has turned into a relentless feed of meme‑ready moments, from OnlyFans storylines to snake attacks, that echo the outrage‑driven attention economy shaping today’s youth.Season three’s shock‑value tactics and controversial storylinesSet five years after high‑school, the series piles on sensational set‑pieces – pup play, sugar‑daddy deals, mummification fetishes, and a “Thotzilla” rampage – while foregrounding female characters who monetize their bodies for male pleasure. The narrative repeatedly pits empowerment against exploitation, most starkly in Cassie’s descent into viral OnlyFans content and the brutal assault of strip‑club dancer Kitty.Absence of hard metrics but cultural buzz indicatorsNo official viewership figures are cited in the article.The show’s moments have dominated social‑media feeds, spawning memes, discussion threads and “rage‑bait” headlines.Related coverage links to broader cultural debates about the manosphere, Andrew Tate and the Bonnie Blue documentary.Why the show resonates with the attention‑economy generationAccording to the review, the series captures how algorithms strip humanity by rewarding polarising content. Characters chase virality the way real‑world influencers chase followers, reflecting a cohort that grew up on figures like Andrew Tate and the Bonnie Blue documentary – both products of the same attention‑driven ecosystem.What this signals for future teen dramas and media criticismIf Euphoria continues to blend shock tactics with cultural critique, it may set a precedent for teen dramas to confront, rather than merely depict, the toxic mechanics of modern fame. The show’s willingness to expose the commodification of young women could spark deeper industry conversations about responsibility versus sensationalism.

The Rise of Nigeria's Digital Herbal Marketplace In Abuja, Nigeria, Oke Bola thought a fertility supplement she found online might help her conceive. Instead, within days of taking it, she struggled to breathe. Her experience reflects a growing online trade in unverified herbal remedies promoted across social media platforms. Bola, who is in her early 40s and has never had children, bought the supplement earlier this year and increased the recommended dosage, hoping for quicker results after hearing about it from friends and family. "I recognised the symptoms of asthma; the wheezing sound at night was familiar," she told Al Jazeera. "When I checked online, I realised it could be from the herbal medication." Her experience is not isolated. Across Nigeria, doctors and pharmacists report a surge in social media-driven self-medication, particularly involving unverified herbal products. This trend is worsening health outcomes, delaying treatment, and adding pressure to an already strained healthcare system serving about 230 million people. Nigeria's young, hyperconnected population increasingly uses digital platforms for health information and advice. But that access has also created what Dr Isaac Kolawole and Dr Fidelis describe as an "algorithmic apothecary" – an unregulated online marketplace where influencers and anonymous sellers promote remedies directly to consumers with little or no scientific backing. Health Impacts of Unverified Herbal Remedies Within this ecosystem, herbal remedies, long part of Nigeria's medical and cultural landscape, are increasingly repackaged as miracle cures, sometimes with dangerous consequences. Doctors report more patients arriving at hospitals only when their conditions have significantly worsened, often after prolonged use of unverified treatments. A consultant nephrologist at the University College Hospital in Ibadan, Dr Yemi Raji, said herbal medicine continues to play a role in kidney disease cases in Nigeria. "When you take herbal medication, you are taking both the good and the bad," he said. "Patients often arrive late, when treatment is more difficult and expensive." Dialysis alone can cost between 50,000 and 100,000 naira ($36-72) per session, several times a week. Studies link herbal use to kidney and liver disease cases across Africa, including findings that about 46 percent of liver disease admissions in one Nigerian hospital involved herbs or roots. A 2022 study found that 76.65 percent of participants had used herbal medicine, with more than a third combining herbal and conventional treatments while 82.44 percent did not inform their doctors. The Algorithmic Amplification Effect On a smartphone screen, relief is just a click away: fertility tonics, eye drops promising restored vision, syrups claiming to "flush out" disease. The advertisements are polished, persuasive and constant, woven into TikTok, Facebook, Instagram and X feeds. "The platforms themselves amplify this effect," said Dr Egemba Chinonso Fidelis, a public health advocate known online as Aproko Doctor. "Their algorithms reward engaging content and push it to wider audiences." Even users who try to avoid such content often encounter it repeatedly, shaped by emotional storytelling, music and urgency-driven messaging. A 2025 Nigeria-based study on Jinja Herbal Mixture found it appeared safe for short-term use within tested dosage ranges, but researchers recorded biochemical changes at higher doses, including altered creatinine and sodium levels in test subjects, signs of possible kidney and liver stress. The study called for further research into long-term effects and interactions with conventional medicines. Regulatory Challenges in the Digital Age The National Agency for Food and Drug Administration and Control (NAFDAC) says it is working to track unregistered manufacturers, but enforcement remains difficult, especially online. "With the sheer volume of products online, enforcement has limited reach," said Isaac Kolawole, the southwest zonal director of NAFDAC. Many sellers use fake or incomplete addresses, making them difficult to trace. NAFDAC requires strict registration, testing and approval before herbal products can be sold or advertised, but regulation has not kept pace with online commerce. Fidelis argued that stronger regulation alone is not enough. "If there are no consequences for lying about healthcare online, people will keep doing it," he said. He noted that scammers have even used AI-generated versions of his image to promote fake products. "Real medicine does not promise to cure everything, and it does not rely on countdowns," he added. "Scammers do." Path Forward for Safer Digital Health As Nigeria's digital economy expands, the intersection of technology and healthcare will only grow more complex. Fidelis stressed that access to affordable healthcare must improve, public trust must be rebuilt, and digital platforms must take responsibility for the health content they amplify. Pharmacist Akinade Akinlolu noted that while conditions like diabetes and hypertension can be managed, online claims often suggest cures. "Economic pressure is also pushing people towards cheaper or 'miracle' alternatives," he added. "Without stronger safeguards," Fidelis warned, "the algorithmic apothecary will continue to grow and put more people at risk." The challenge for Nigeria's healthcare system is to harness the power of digital platforms while ensuring they promote evidence-based care rather than potentially harmful alternatives.