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The Lead: Ritchie's Resilient Entertainment ValueWhile the actual quality might never threaten to float him above a three-star rating, I've grown an odd, outsized fondness for Guy Ritchie's recent run of solidly enjoyable lower-tier action films. Whether deadly serious (Wrath of Man), entirely unserious (Operation Fortune) or somewhere between the two (The Ministry of Ungentlemanly Warfare), there's been a real snap to them, one that's usually missing from other recent films of that ilk.The Event Details: Ritchie's Craft in 'In the Grey'Ritchie is more deeply invested in the thought-through craft of making a B-movie than many of his peers and there's a smooth sensuousness to how he moves, each of them looking, feeling and sounding like films he genuinely cares about. But, against all considerable odds, In the Grey might well be Ritchie's most purely entertaining film for years. Sure, it's messy in moments and nonsensically plotted at others, but it's also an incredibly, consistently fun time.The Plot Premise: A Debt Recovery ThrillerIt's his first sole writing credit since 2019's The Gentleman and hinges on a nifty, unusual premise. Rachel (Eiza González, reteaming with Ritchie after Ministry) is a lawyer tasked with trying to retrieve unpaid debts from dangerous figures, working on behalf of similarly shadowy financial firms. Her latest target Salazar (Carlos Bardem) owes $1bn and he's already dispatched the last lawyer who tried to get it back for sharp-edged exec Bobby (Rosamund Pike, devouring her few scenes).The Cast Dynamics: Chemistry and CharacterHis film is a tightly edited game with each moving part as thrilling as the other, whether it's González sparring with Pike (the pair trained well in 2020's nasty comedy I Care a Lot) or Gyllenhaal and Cavill enjoying the homoerotic motions of their boys-with-their-toys preparation. Ritchie's films have long toyed with queerness and here, the sexual chemistry and undefined dynamic between the two men isn't played for mean-spirited gay panic humour, they are for all intents and purposes playing a gay couple.The Action Craft: Ritchie's Signature StyleRitchie, as one has to come to expect, is an expert chaos-constructer and the action, along with another booming, seat-vibrating score from Christopher Benstead, is all seriously exciting to watch. Suspension of disbelief is of course required with our leads emerging as unscathed as superheroes, while also remaining as perfectly styled as models, but I was far too wrapped up to care.The Commercial Challenges: A Pattern of Mishandled ReleasesIf only audiences, and the companies releasing them, felt the same. While Wrath of Man, a more marketable Jason Statham revenge thriller yet containing more grit than one would expect, managed to make enough money overseas, he's otherwise struggled to justify his unusually high budgets. Operation Fortune was renamed, resold and pushed around the schedule before misfiring at the box office while The Ministry of Ungentlemanly Warfare couldn't even make half of its budget back after another botched release.The Future Outlook: Ritchie's Enduring AppealI fear for the day Ritchie will stop getting funding for his zippy and sleek yet commercially mishandled and criminally underseen larks but for now, with two more in the can, I'll happily live in a time when the cheques are still being written. The ending is at first satisfying and then a little abrupt, roughly yanking us out of what had been a smooth summer sojourn, the dust the film had been gathering on the shelf suddenly getting in our eyes.In the Grey is out now in US and Australian cinemas with a UK date to be announced