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The Admittance of Mike Ashley Mike Ashley, the billionaire founder of Sports Direct, has admitted to arranging surveillance footage that brought down his rival Peter Cowgill, the former JD Sports chair. In an interview with the Financial Times, Ashley said he was not "hiding from the fact" that he wanted to topple Cowgill. The Surveillance Footage The footage, which was seen by the Sunday Times, was secretly filmed in 2021 in a car talking with the Footasylum boss Barry Bown. JD Sports was in the process of acquiring the trainer retailer at the time and the two companies were not allowed to share commercially sensitive information. The footage triggered a regulatory investigation and ultimately led to fines of almost £5m from the competition watchdog and Cowgill being ousted from JD Sports. The Impact on JD Sports Cowgill suggested to the Sunday Times that the footage had been recorded on behalf of a "key competitor" and that he was concerned that they had been able "to go to those lengths". Ashley told the FT that most of the conflicts in his career had been driven by his beliefs around fairness. The Future of Frasers Group Ashley is one of the most prominent and unorthodox figures on the UK high street. He is worth more than £3bn, according to the Sunday Times rich list. He stepped down as chief executive of Frasers Group, formerly Sports Direct, in 2022 but still retains a 73% stake in the company that he built up from a single sports store in Maidenhead, England, in 1982 with £10,000 from his parents.