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Tech May 07, 2026

Snap and Perplexity End $400M AI Deal

Snap has ended its $400M deal with Perplexity, which would have integrated Perplexity's AI search e…
The End of a Lucrative Partnership Snap has ended its $400M deal with Perplexity, a company that specializes in AI search engines. The deal, announced last November, would have seen Perplexity's technology integrated directly into Snapchat. Details of the Failed Partnership The deal was worth $400 million in cash and equity over one year. Perplexity's AI search engine was to be integrated into Snapchat's 'Chat' interface. The partnership was expected to contribute to Snap's financials in 2026. Snap and Perplexity 'amicably ended the relationship in Q1.' Impact on Snap's Financials Snap's sales guidance 'assumes no contribution from Perplexity.' The company revealed that its global daily active users (DAU) rose 5% year-over-year to 483 million, while monthly active users (MAU) also grew 5% to reach 965 million. The Future of AI Integration Snap CEO Evan Spiegel had previously stated that the deal reflected the company's vision to use AI to enhance discovery on Snapchat. The company remains focused on investing in AI and other technologies, such as intelligent eyewear. What's Next for Snap and Perplexity While the deal with Perplexity has ended, Snap continues to explore other partnerships and technologies to enhance its platform. The company will share more about its plans at AWE on June 16th.
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Technology Apr 15, 2026

Snap Inc Cites AI Advancements as Reason for Laying Off 1,000 Workers

Snap Inc, the parent company of Snapchat, is laying off 1,000 workers, or 16% of its employees, cit…
Snap Inc, the parent company of Snapchat, has announced plans to lay off 1,000 workers, or 16% of its employees, citing rapid advancements in artificial intelligence as the reason. The social media company informed staff of the decision in an internal memo on Wednesday.The layoffs are part of a wave of tech industry job cuts in the past year, with many firms, including Microsoft, Amazon, and Oracle, blaming AI for the reductions. Snap Inc's CEO, Evan Spiegel, claimed that the layoffs would help the company move towards profitability and suggested that AI could fill the gap left by human labor.In his memo to staff, Spiegel wrote: “While these changes are necessary to realize Snap’s long-term potential, we believe that rapid advancements in artificial intelligence enable our teams to reduce repetitive work, increase velocity, and better support our community, partners, and advertisers.”The company, which employed around 5,200 people as of December last year, had also posted 300 open roles that will no longer be filled. Snap's stock rose around 6% in early trading following the news of the layoffs.The move has sparked concerns about the impact of AI on the labor market, with some experts and workers accusing firms of “AI-washing” layoffs to posture for investors and the market. However, top AI firms such as OpenAI and Anthropic have launched a charm offensive to address AI's potentially harmful effects on the labor market.
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