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New research commissioned by the Wildlife Trusts reveals that while 90% of UK adults cherish memories of outdoor play, nearly 50% now spend less than three hours a week in nature, with 10% getting under an hour. The findings highlight a growing gap between childhood experiences and adult reality, prompting calls for policy action and community programmes. Survey Reveals Declining Adult Time in Nature The poll surveyed 2,000 adults across the United Kingdom. Respondents were asked about current weekly time spent in gardens, parks, fields or woods and compared it with their childhood outdoor habits. Almost half of adults (≈48%) now spend <3 hours per week outdoors. One in ten (≈10%) reports less than one hour weekly. In contrast, ≈66% of adults recalled spending more than half of their free time outside as children. Key Numbers: Hours, Memories, and Health Savings Beyond the time‑use figures, the survey touches on broader health economics: Regular green‑space access can cut GP visits by 28%. Potential NHS savings from increased nature exposure are estimated at £2 bn per year. Two‑thirds of respondents said childhood memories make them more likely to reconnect with nature. Why Reduced Outdoor Time Matters for Public Health and Equality Spending time outdoors is linked to physical and mental well‑being. The decline is especially acute in deprived areas, where one in five households lack a green space within a 15‑minute walk, despite the government’s pledge to ensure universal access. Experts such as Dom Higgins, head of health and education at the Wildlife Trusts, warn that limited access could exacerbate health inequalities and erode community cohesion. What Could Reverse the Trend? Policy and Community Initiatives Several levers may help close the gap: Accelerating funding for local parks and the 30 Days Wild challenge, which already engages 3 million participants. Implementing the government’s plan for new national forests and nine regional river walks. Ensuring councils receive sustainable financing to protect discretionary services like parks, as highlighted by Julie Jones‑Evans of the Local Government Association. By combining policy commitment with community‑driven programmes, the UK can aim to restore the childhood‑level connection to nature for adults and improve public health outcomes.