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Salesforce's AI Roadmap Strategy Artificial intelligence continues to advance at a dizzying clip, forcing enterprises to develop and release new products quicker than ever or risk becoming irrelevant to a faster-moving competitor. Salesforce believes it has found a strategy that allows it to keep up even if it isn’t clear where AI is headed next. The customer management software giant is crowdsourcing its AI roadmap in real time. Crowdsourcing AI Development Salesforce is certainly not the only company to work intimately with its customers for feedback on its products. However, it’s notable considering the sheer size of the company, the pace of new product launches or fixes to existing ones, and the granular level of these relationships. These aren’t annual or even quarterly discussions. Salesforce is meeting with some customers as often as once a week. The Role of Customer Feedback “The 18,000 customers are a wellspring of information and a wealth of information that is really needed to get to customer success,” Jayesh Govindarajan, executive vice president at Salesforce AI, told TechCrunch in a recent interview. “The stack that we’ve built has resonated with these customers. Over time we can get context to be better, and as it gets better, and LLMs get better, agent systems do more and more fully autonomous behaviors. That’s a long-running innovation track and we’re going to invest in that.” Rapid Product Releases Salesforce credits its customers for the rate of its product releases. The company told TechCrunch that by letting its customers lead the way, it is able to build an AI product roadmap that can quickly react to where AI technology is headed. Real-World Impact Engine, a travel management platform, is one of the companies within Salesforce’s customer feedback loop. And it’s not a casual relationship. The company’s operations team meets with Salesforce weekly, according to Engine founder and CEO Elia Wallen. Through the partnership, Engine gets access to AI tools before they’re released. Wallen said the access helps Engine stay competitive and get more value out of these tools than it would otherwise. The Future of AI Development This strategy also allows the company to roll out solutions and workflows built by users to its broader customer base too. Federal credit union PenFed has been able to slim down its tech stack by working closely with Salesforce, Shree Reddy, the company’s chief innovation officer and executive vice president, told TechCrunch.