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The Pitch: Removing Guesswork from Short‑Video Virality Clouted, a startup emerging from a16z’s Speedrun accelerator, is building an end‑to‑end platform that automatically clips, distributes, and optimizes short‑form video content for brands. How Clouted Automates Clipping and Distribution The service taps a network of over 100,000 gig creators to edit 30‑90‑second clips, then applies AI to select the optimal social platform and target audience. The system runs a continuous testing loop, experimenting with formats and channels to learn what drives engagement. Seed Funding and Market Signals $7 million seed round led by Slow Ventures, with participation from Gold House Ventures, Weekend Fund, Peak XV’s Surge, and others. Founder Justin Banusing first applied the technology to grow the Manila‑based festival &Friends;, now attracting over 20,000 attendees. Competitors such as Overlap AI, CreatorIQ, and Hightouch (which recently reported $100 million ARR) illustrate a rapidly expanding enterprise marketing infrastructure market. Implications for Brands, Creators, and Marketing Infrastructure By turning the clipping process into a data‑driven loop, Clouted promises lower operational overhead for agencies and more predictable ROI for brands, while offering a steady workflow for gig creators. Future Outlook: Scaling the Automated Clip Engine If the AI continues to refine distribution heuristics, Clouted could become a de‑facto layer beneath larger marketing stacks, potentially attracting acquisition interest from established infrastructure firms.