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The Plight of the UK Ceramics Sector The UK ceramics sector, a centuries-old craft integral to the country's heritage, is facing significant challenges. Portmeirion, a homeware brand based in Stoke-on-Trent, Staffordshire, is one of the prominent companies in this industry. With 433 employees, Portmeirion is a major player in the sector, which employs 20,000 people across the UK, half of them in the West Midlands. The Challenges Facing the Industry The industry is struggling due to international competition, rising labor expenses, and soaring energy costs. The cost of gas to power furnaces has increased significantly, with UK month-ahead prices hovering around 118p a therm – 50% up on the 78.50p the day before the Iran war began. This has put pressure on companies, with some, like Royal Stafford and Heraldic Pottery, going bust or teetering on the brink. The Impact of Energy Costs and Net Zero Targets Rising energy costs are central to the financial difficulties faced by the ceramics sector. The industry is energy-hungry, and the cost of decarbonization is a significant burden. While the sector is committed to decarbonizing and has spent £750m on initiatives to do so, it is inherently difficult to wean off fossil fuels. The government's target to reach net zero emissions by 2050 has also come under fire, with some arguing that it is not realistic and is leading to deindustrialization. The Call for Support The chancellor, Rachel Reeves, announced a £120m support package to support energy efficiency, decarbonization, and long-term competitiveness in the ceramics sector. However, industry leaders argue that more needs to be done to support the sector. Rob Flello, the chief executive of Ceramics UK, wants the government to 'decarbonise sensibly rather than decarbonising by deindustrialisation, which is the path we're on at the moment'. The Future of the Industry The UK ceramics sector is a vital part of the country's economy and heritage. If things get really tough in the geopolitical world and the UK can't repair its bridges because it can't make engineering bricks in the country anymore, it will have to import them from overseas, exporting its carbon to somewhere else. The industry is calling for more help to save what is considered a 'vital industry'.