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The National Trust’s New £360 Influencer Filming Fee The heritage charity announced that any influencer, social‑media auditor or citizen journalist wishing to create paid‑for or gifted content on its properties must pre‑book through the Filming and Locations Office and pay a flat £360 charge. The policy, already in place but highlighted by recent media coverage, is positioned as a way to fund the upkeep of its lands, buildings and gardens. Revenue Snapshot: £3.1 million in Location Fees and the £360 Charge £3.1 million earned from commercial filming across the Trust’s estates in the last financial year. New influencer fee set at £360 per filming request. Fees are returned to the charity’s conservation and maintenance budget. Cultural Backlash and the Ongoing Culture Wars The fee has been seized upon by culture‑war groups such as Restore Trust, which accuse the National Trust of “wokeness” after recent controversies over historic ties to slavery and a vegan scone recipe. Director of Communications Celia Richardson defended the policy, framing it as a necessary measure to protect the Trust’s assets from “unregulated” commercial use. Future Outlook: How Influencer Policies May Evolve Analysts expect the Trust to tighten its filming controls further, potentially introducing tiered pricing based on audience reach or commercial intent. Influencers may either absorb the cost, seek alternative historic locations, or push for broader industry standards on heritage‑site filming fees.