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The 70‑year‑old grandson of H. B. Reese, the man who created Reese’s Peanut Butter Cups, has publicly accused the $42 billion Hershey Company of quietly swapping the original milk‑chocolate and peanut‑butter formulas for cheaper compound coatings and “peanut‑butter‑style crèmes.”Brad Reese’s complaint, first aired on LinkedIn on Valentine’s Day, claims the confectionery giant has been “rewriting recipes” across flagship brands, a practice he describes as an “ingredient drift” that undermines both brand integrity and shareholder value.At a recent investor conference, Hershey announced it would restore the classic recipes for roughly 3 % of select products by next year, while insisting that the iconic Reese’s Peanut Butter Cups have never been altered.Chief Growth Officer Stacy Taffet explained that the company is “transitioning our sweets portfolio to colors from natural sources” and is committed to aligning all Hershey and Reese’s offerings with their historic milk‑ and dark‑chocolate formulas.Reese, however, dismissed the move as a “board‑level accountability problem,” arguing that the delayed rollout has already prompted shareholders to sell stock and that “your consumers are revolting.”In an interview with the New York Times, Reese labeled Hershey’s actions a “PR stunt,” insisting that a genuine commitment would mean an immediate return to the original recipes.Hershey counters that the recipe revisions are not a reaction to Reese’s criticism but stem from a strategic decision made after a 25 % increase in research and development spending aimed at talent, technology, and nutrition science.The dispute has taken on a personal dimension for Reese, who alleges the changes began after Hershey acquired the Reese’s brand in the 1960s. He recounts a recent taste test of Reese’s Unwrapped Chocolate Peanut Butter Creme Mini Hearts, stating, “I had to spit it out—it wasn’t real milk chocolate or real peanut butter.”Reese’s family, speaking to USA Today, clarified that his statements are his own and do not reflect the family’s view, adding that they continue to respect Hershey’s leadership and believe H. B. Reese would be proud of the brand’s current stewardship.Undeterred, Brad Reese retorted on LinkedIn that Hershey is “shooting the messenger,” accusing the company of managing perception rather than fixing the alleged product issues and warning that “the evidence chain isn’t going away.”