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The LeadWith Amazon's Prime Day sale on the horizon, many retailers are countering with their own discounts on popular items, offering consumers alternatives to Amazon's deals.Competing Sales During Prime DaySeveral major retailers, including Walmart, Best Buy, REI, Cozy Earth, and Gap, are providing substantial discounts on a range of products. These deals span various categories such as kitchenware, home goods, sleep products, fashion, beauty, and tech.Top DealsBest kitchen deal: Anyday Four-Piece Glass Round Dish Set + Cookbook Bundle for $63 (originally $87)Best home deal: Cozy Earth Waffle Bath Towels for $86.40 (originally $108)Best sleep deal: Helix Sleep Dusk Mattress for $799 (originally $998.75)Best fashion deal: Gap Heavyweight Easy Baggy Sweatpant Jeans for $35 (originally $89.95)Best beauty deal: Laneige Lip Sleeping Mask for $16.80 (originally $24)Best travel deal: Ninja Outdoor FrostVault Wheeled Cooler for $279.99 (originally $349.99)Best tech deal: Sony WF-1000XM5 Noise-Cancelling Earbuds for $248 (originally $328)Additional Kitchen DealsOther notable kitchen deals include:Anyday Four-Piece Glass Round Dish Set + Cookbook Bundle for $63 (originally $87)

Colin the Caterpillar, a British party favorite for 35 years, has been outperformed by eight supermarket rivals in a recent cake taste test conducted by consumer champion Which?.The 'original' chocolate caterpillar cake, produced by Marks & Spencer (M&S;), scored a mere 64%, ranking it at the bottom of the list. The main criticism was that its sponge was 'too dry', with almost half of the 75-strong panel of cake-testers expressing this concern.In contrast, Waitrose's Cecil caterpillar cake emerged as the winner with a score of 78% and was awarded a coveted 'best buy' gong. Cecil was praised for its remarkably moist texture, flavorful shell, and 'perfect' sponge-to-buttercream ratio.The taste test also revealed that Colin the Caterpillar contained the highest levels of sugar (46.3g) and fat (21.3g) per 100g among the caterpillar lineup, making it one of the most expensive options at £9.50. M&S; responded by highlighting a recent poll of 2,100 adults that named Colin the nation's best caterpillar cake.Key rankings:1st - Cecil (Waitrose): 78%, £9.50, 744g, 38.6g, 17g.2nd = Charlie (Co-op): 73%, £9.85, 702g, 46g, 14g;2nd = Wiggles (Sainsbury’s): 73%, £8.50, 613g, 41.9g, 18.7g.4th - Cuthbert (Aldi): 72%, £6.99, 624g, 43.5g, 17.7g9th – Colin (M&S;): 64%, £9.50, 625g, 46.3g, 21.3g.