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A concerning trend is emerging in the UK, where four in 10 parents are struggling to afford essential items for their newborn babies. This is according to a recent survey conducted by the charity Barnardo's, which polled 2,000 parents with children under the age of five.The study found that 49% of parents felt their child had missed out on opportunities to learn or play due to the cost of living, while 44% reported that financial pressures had impacted their child's development, including speech, socializing, and physical play.In response to these findings, Barnardo's is advocating for the nationwide rollout of baby boxes, a scheme already implemented in Scotland. Since its launch in 2017, over 360,000 baby boxes have been distributed in Scotland, providing essential items such as clothes, books, and a changing mat.The charity's chief executive, Lynn Perry, emphasized the importance of such support, stating that it allows parents to focus on bonding with their baby rather than worrying about providing for them. Seven in 10 parents surveyed expressed support for making baby boxes universally available.The issue of poverty is a pressing concern in the UK, with an estimated 4 million children (27%) living in poverty. Despite the government's efforts to address this issue, including the scrapping of the two-child benefit policy, Barnardo's is calling for a greater focus on tackling poverty in the early years of life.