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The Evolution of Virtual Shopping Assistants The rise of AI in online shopping is transforming the e-commerce landscape. Virtual models, powered by artificial intelligence, are becoming increasingly popular as they offer a more personalized and engaging shopping experience. How AI is Changing the Online Shopping Experience AI-powered virtual models can analyze consumer behavior, preferences, and shopping patterns to provide tailored product recommendations. This technology is also enabling businesses to create immersive and interactive shopping experiences, increasing customer engagement and loyalty. The Future of Online Shopping As AI technology continues to advance, we can expect to see even more innovative applications in online shopping. From virtual try-on capabilities to AI-driven customer service, the possibilities are endless. Businesses that adopt AI-powered solutions will be better equipped to meet the evolving needs of their customers and stay ahead of the competition. The Impact on E-commerce The integration of AI in online shopping is expected to have a significant impact on the e-commerce industry. With AI-powered virtual models, businesses can increase sales, improve customer satisfaction, and reduce returns. As the technology continues to evolve, we can expect to see new business models and revenue streams emerge. The Road Ahead As AI technology continues to transform the online shopping experience, businesses must adapt to stay competitive. By investing in AI-powered solutions, companies can create a more personalized, engaging, and immersive shopping experience for their customers.

The PlayStation Strategic ShiftPlayStation's future has looked a little uncertain these past few years. Although the PS5 has sold well and been very profitable, the brand is far from the runaway market leader it was in the PS2 days. Earlier this week, Game File dug into Sony's most recent earnings reports to illustrate how PlayStation has been selling fewer and fewer of its own flagship games since a peak during the pandemic. About 54.1m copies of games either developed or published by Sony were sold in the 2018 financial year; in 2025, it sold 32.1m.The State of Play Event OverviewSo what is Sony going to do in the next few years, as we enter a later stage of the PS5 lifecycle? Will it play safe, or diversify? Perhaps revive some older games for nostalgic millennials? Thanks to a State of Play live-stream last night, we now have some answers. Here's what's on the slate:Marvel's Wolverine: A Violent DepartureCalifornian developer Insomniac's next Marvel adaptation after the somewhat wholesome Spider-Man adventures is an exceptionally violent Wolverine game. Seriously, we see those claws go through about seven people in the first 30 seconds of the demo, before fellow mutant Jean Grey shows up and starts killing people with telekinesis instead. A motorbike chase follows, and a showdown atop a moving vehicle. Truly all the Hollywood-esque action a player could possibly want, if also rather more blood spatter than some of us can take. There was also less 18-rated Marvel action in the form of comic-book-style fighting game Marvel Tokon: Fighting Souls (coming 6 August).Horror Revival with Silent Hill: TownfallThis Silent Hill spin-off, from the Scottish developer Screen Burn, looks excellent. It's a horror game set in a misty town on the east coast of Scotland. Expect: many disgusting creatures that arise from the depths of its characters' worst imaginings. Many eerily abandoned little seaside homes. Many ominous shots of closed doors at the end of hallways. And much creepy radio static.Classic Franchises ReturnCapcom revives another of its classic PlayStation series in this Japanese-mythology action game, in which you slice up demons with a katana. (It will have to work hard to compete with the Nioh games and FromSoftware's Sekiro, which have filled this niche in the two decades Onimusha has been away.) The demo is available to try now.Although this was announced late last year, we've just got our first good look at it. It's a remake of the very first Tomb Raider, and they really mean it – it looks like a new Uncharted game. It's got all the classics: Egyptian tombs, jungle temples, T-Rexes, and Lara Croft looks badass in a modernised version of her classic outfit.Market Competition ContextSony has put out some great homegrown games since the PS5 was released in 2020, from Astro Bot to Ghost of Yōtei, but it has also had some expensive and very public failures and cancellations; PlayStation boss Jim Ryan, who retired in 2024, placed big bets on live-service games and only a few panned out (hello, Helldivers). Sony also seems to have rolled back on releasing its single-player PS5 games on PC after a polite interval of time, suggesting it wants to preserve what advantage and exclusivity it has.Meanwhile, its longtime console rival Xbox may have faded into the background as a sales competitor – the PS5 has outsold the Xbox Series S/X by approximately three to one – but it has become a strong publishing competitor, having bought up tens of development studios alongside Activision and Bethesda. Then there's Nintendo, whose exclusive games for the Switch and Switch 2 consoles have performed significantly better than Sony's over the last decade. (The top-selling Sony-developed PS4 game was Spider-Man, at 22.68m. The top-selling Nintendo-developed Switch game was Mario Kart 8 Deluxe at … 71m.)Strategic Implications for SonyThe State of Play event reveals Sony's strategic approach to the next phase of the PS5 lifecycle. By reviving classic franchises like Onimusha and Tomb Raider while investing in high-profile exclusives like Marvel's Wolverine and horror properties like Silent Hill, Sony appears to be balancing nostalgia with innovation. The company seems to be acknowledging its need to strengthen exclusive content while also diversifying its portfolio beyond live-service games that haven't always met expectations.Future Outlook for PlayStationWith releases spanning from late 2026 into 2027, Sony appears to be building a substantial pipeline of exclusive content designed to maintain PS5 momentum. The emphasis on both established franchises and new intellectual properties suggests a strategy to appeal to multiple segments of the gaming audience. As the console market matures and competition intensifies, Sony's ability to deliver compelling exclusive experiences will be crucial in maintaining its market position against Microsoft's expanded publishing arm and Nintendo's consistently strong first-party offerings.

The Shift in Defense EthicsFormer GCHQ head David Omand has called for the integration of moral guidelines into future AI-powered weapon systems, arguing that autonomous drones are the only way to manage the speed of modern warfare. Omand, who previously chaired a 2014 commission on armed drones expressing doubts about AI's ability to distinguish civilians, now believes technology can "formalize moral authority" to ensure compliance with international humanitarian law.From Skepticism to "Adaptive Moral Control"Omand's intervention marks a significant pivot in the debate over autonomous weapons. He proposes an "adaptive moral control layer" where humans set the parameters of a mission—such as the expected proximity of civilians—before deployment. The AI then operates within these constraints, making split-second targeting decisions that reflect "sound moral reasoning." This approach aims to move away from the "in the loop" model, where a human authorizes every action, to an "on the loop" model where humans supervise the system's parameters.The $54bn AI Arms RaceThe push for ethical AI in warfare is fueled by massive investment and the reality of modern combat. The US is aggressively pursuing this technology, allocating $54bn for autonomous systems in its 2027 budget. This spending is driven by the need to shorten the "kill chain" in conflicts like the Iran war, where AI tools from companies like Palantir and Anthropic are already being deployed to process data faster than human operators can react.Redefining Human Oversight in CombatThe debate is fundamentally changing how military leaders view human involvement. Omand argues that relying on humans to make every decision in the "heat of combat" is operationally impossible and likely to lead to worse collateral damage. Instead, he envisions a future where machines execute attacks under strict human-defined ethical boundaries. However, critics like Chris Cole of Drone Wars UK argue that AI is merely a data processor incapable of the cognitive judgment required to distinguish combatants from civilians or judge proportionality.The Future of Automated WarfareThe consensus among defense analysts is that the shift to "on the loop" systems is inevitable. As warfare accelerates, the ability to program ethical constraints into autonomous systems may become a standard requirement for military capability. The challenge moving forward will be ensuring that these "moral codes" are robust enough to prevent civilian casualties while maintaining the speed advantage that AI provides.

The Presidential Pitch United States President Donald Trump has sought to reassure farmers hard-hit by tariffs and the economic fallout of the US-Israeli war with Iran during a visit to Wisconsin. Farmers Hit by Tariffs and High Prices The stop in Chippewa Falls on Friday for a farming roundtable comes months before the midterm elections in November. Trump was seeking to bolster support for Republican US Representative Derrick Van Orden, who has been targeted by Democrats hoping to take control of the chamber. Farmers have been particularly hard-hit by Trump's aggressive tariff policies, with many countries limiting imports of US products, notably soybeans, in response. The tariffs have also made importing items needed for daily operations more expensive. Economic Challenges Facing Farmers The administration has sought to offset the fallout with temporary aid packages for farmers. An April survey by the American Farm Bureau Federation found that 70 percent of farmers in the US reported they cannot afford all of their fertiliser needs. The average gas price of $4.04 per gallon of petrol this week was also $1.08 higher than a year ago, according to the American Automobile Association. The Impact on Midterm Elections Democrats are considered favourites to take control of the US House of Representatives, currently controlled by Republicans, in the midterms. Success for Democrats would allow the party to seriously restrict Trump's agenda in the final two years of his term. The Future Outlook Trump assured those gathered that the administration had 'largely finished' the war 'one way or the other'. He vowed fertiliser and gas prices would come 'way down'.

Cobolli's Unexpected Path to the Final Italy's Flavio Cobolli said he was 'sad and happy at the same time' after reaching his first Grand Slam final at the French Open on Friday, following the last-minute withdrawal due to illness of his last-four opponent and compatriot Matteo Arnaldi. Arnaldi's Sudden Withdrawal Just more than 20 minutes before Cobolli and Arnaldi were due to take to Court Philippe Chatrier, tournament organisers announced that the 104th-ranked Italian had been forced to pull out with a 'virus'. Arnaldi had spent the most amount of time on court for a player en route to a Grand Slam semifinal. He began to feel unwell during the night after practice on Thursday, experiencing stomach issues and vomiting. Cobolli's Reaction and Tribute Cobolli paid tribute to a tearful Arnaldi, calling him 'a big inspiration for all of us' and 'an amazing player and amazing professional'. Cobolli will meet Alexander Zverev in Sunday's final, which will produce a new major champion, after the German second seed earlier moved past Jakub Mensik in the other semi-final. The Road Ahead Cobolli, the 24-year-old 10th seed, will go into the weekend's final with plenty of rest after his quarterfinal victory over Canadian fourth seed Felix Auger-Aliassime on Wednesday. 'Maybe having almost four days off is a lot, so you lose the rhythm,' he said. 'Now, I got practice again. I think I will be ready, for sure, for the final, but I also know that I will be fresh, for sure.'

The Final Countdown for Startup Battlefield 200 Applications Founders, your window to enter Startup Battlefield 200 is rapidly closing. Applications officially close in just three short days on June 8, 11:59 p.m. PT. This is a final call to secure your shot at competing on the Disrupt Stage at TechCrunch Disrupt 2026 this October at San Francisco’s Moscone West. The Opportunity of a Lifetime for Early-Stage Startups Startup Battlefield 200 is where ambitious early-stage startups go from unknown to impossible to ignore. Selected founders will take the spotlight at Disrupt, pitching live in front of top investors, influential media, and the global startup ecosystem. One startup will take home $100,000 in equity-free funding, but every selected company gains exposure that can accelerate growth, attract customers, and open doors to future fundraising opportunities. A Track Record of Success Over the years, Startup Battlefield alumni have collectively raised more than $32 billion and achieved more than 250 exits. Alumni have gone on to be acquired by companies such as Microsoft, Google, Salesforce, Uber, and Amazon. The competition has also helped launch companies such as Dropbox, Discord, Mint, Fitbit, and Trello. What You Need to Know About the Application Process TechCrunch is looking for bold early-stage startups with a working MVP and a vision capable of disrupting an industry. Bootstrapped, pre-seed, and seed-stage startups are encouraged to apply. Select Series A startups in capital-intensive sectors may also qualify. Every application is reviewed by the TechCrunch team. The Last Chance to Apply With only three days remaining, this is your chance to put your startup in front of investors, media, customers, and future partners all in one place. Apply or nominate a startup before the deadline and earn your place among the next generation of Startup Battlefield competitors.

Google’s $920 Million‑Per‑Month Compute Agreement with SpaceXIn a regulatory filing dated June 5, 2026, SpaceX disclosed a new partnership with Google that will see the search‑engine giant paying $920 million per month for AI‑compute capacity starting October 2026 and running through June 2029. The arrangement adds a second marquee customer to SpaceX’s emerging data‑center business just days before the company’s historic IPO.Deal Structure: Timeline, Hardware, and Financial TermsStart date: October 2026End date: June 2029 (36 months)Hardware: Approximately 110,000 NVIDIA GPUs, CPUs, memory, and ancillary componentsMonthly fee: $920 millionCancellation clause: Either party may terminate with 90‑day notice after December 31, 2026The filing does not specify which SpaceX data centre will host Google’s workload, though industry observers note the company’s “Colossus 2” facility is earmarked for its own xAI initiatives.Financial Scale: $920 Million Monthly vs. Anthropic’s $1.25 BillionGoogle’s commitment is roughly half the monthly spend Anthropic agreed to in its own SpaceX contract ($1.25 billion per month). Both deals lock in access to the same pool of compute at SpaceX’s Memphis‑area data centre, but Google’s agreement reflects a more modest share of the total capacity.Total spend for Google: $33.12 billion over the contract termTotal spend for Anthropic (projected): $45 billion over a similar horizonStrategic Implications for AI Infrastructure and Market CompetitionThe partnership underscores Google’s need for “bridge capacity” to satisfy surging demand for its newly launched Gemini Enterprise agent platform. By tapping SpaceX’s high‑density GPU farms, Google can augment its own cloud offering without waiting for internal hardware roll‑outs.For SpaceX, the deal diversifies revenue streams ahead of the IPO, positioning the company as a credible AI‑compute provider alongside traditional hyperscalers. It also deepens the financial ties between SpaceX and Alphabet, whose stake in the rocket firm is projected to exceed $100 billion post‑IPO.What the Deal Signals for Future Cloud‑Compute PartnershipsAnalysts view the agreement as a bellwether for a broader trend: tech giants increasingly leasing external, high‑performance compute rather than building it in‑house. The 90‑day termination window after 2026 gives both parties flexibility, suggesting the contract is a short‑term stopgap while Google scales its own hardware pipeline.Looking ahead, the collaboration could pave the way for more ambitious projects, such as the rumored “orbital data centres” that would combine SpaceX’s launch capability with Google’s cloud services, potentially reshaping the geography of AI compute.

The LeadEngland took a significant turn in their Test match against New Zealand on the second day, grabbing crucial wickets after Emilio Gay's pivotal half-century. The day ended with New Zealand at 36 for three, still a long way from their target of 254. Gay's Crucial Half-CenturyEmilio Gay's 50 underpinned England's second innings, helping them post a competitive total. His innings was marked by careful accumulation of runs, which later changed momentum when he plundered 16 runs off a single Nathan Smith over, completing his first Test half-century. The WicketsNew Zealand's run chase started terribly with Tom Latham edging the third ball high to Harry Brook at second slip. Kane Williamson and Devon Conway were resolute but were eventually dismissed, with Williamson trapped lbw by Josh Tongue in the final minutes of the day. The nightwatchman Will O'Rourke was bowled by a beauty from Gus Atkinson. The Impact AnalysisThe match has been marked by a high rate of wickets falling, with 33 wickets in just over a day and a half of play. England's lead was reduced but still significant. The pitch has been unpredictable, with the ball behaving erratically and causing problems for both teams. The PredictionNew Zealand still faces a challenging task to reach their target of 254, especially with their key batsmen dismissed. England will look to build on their momentum and take the remaining wickets to secure a win. The match promises to be an exciting contest with both teams fighting hard.

The Challenging Innings Emilio Gay lived through three critical moments in his innings on Friday. The first was in the 14th over when he was on 20 and edged a ball from Matt Henry that fortuitously passed between the slips. The second was in the 16th over when he had 24 and played and missed another delivery from Henry, which hit his front pad and was given not out by the umpire, a decision New Zealand chose not to review. The Turning Point Gay's third and final life came later in the afternoon session when he had reached 57. He edged a ball from Nathan Smith to Tom Blundell, ending his innings. Gay's manner didn't change much throughout his fortunes, showing a level head. The Impact of His Innings Gay's innings was crucial as it was the highest score made in a match where batting conditions were extremely challenging. His partners, Ben Duckett and Jacob Bethell, also benefited from dropped catches and favorable decisions. The Analysis of His Game Gay's batting style and technique were put to the test. Despite some analysts finding potential weaknesses, his innings suggested he could be a valuable asset for England, especially in handling pressure and difficult conditions. The Future Outlook Gay becoming the first English opener to score 50 in his first Test at home since 2004 and the first to do so anywhere since 2016, sets a positive precedent. His performance indicates potential for future success, pending further analysis and adjustments by opposing teams.