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Technology Mar 19, 2026

The Cutthroat World of Online Gaming: Why Success is Fleeting

The article discusses the challenges of developing successful online games, particularly live-servi…
The online gaming industry has become a cutthroat world where success is fleeting. Developers are under pressure to create games that generate immediate and significant returns, making it difficult for them to sustain player engagement. Consider the case of Highguard, a free-to-play game that launched with a peak of 100,000 concurrent players on Steam. However, 90% of players abandoned the game within a week, and the developer, Wildlight Entertainment, announced that it would end service on March 12, after fewer than 50 days online. The game's failure can be attributed to several strategic errors, including a refusal to conduct public play tests before release and a complex structure that was difficult for players to understand. However, the main reason for its failure is the increasingly demanding expectations for immediate returns in the live-service game market. Live-service games are investments that are meant to deliver endless revenue, and developers are under pressure to emulate the success of genre juggernauts like Fortnite. However, executives and developers have different priorities, and the online commentariat is often negative about these types of games. Sony, for example, has greenlit several live-service games, but most of them have been canceled before release. One of its few successes is Helldivers 2, which sold 20 million copies and still has a healthy player base. Bungie's new game, Marathon, has also received critical acclaim, but its fate is uncertain due to the high expectations for returns. The game's developers have spent years maintaining Destiny, a trailblazing online shooter, which gives Marathon a significant advantage. However, the pressure to generate profits is still a major challenge, and the game's success is not guaranteed. In conclusion, the online gaming industry is becoming increasingly challenging, and developers are under pressure to create games that generate immediate returns. While some games, like Marathon, show promise, the existential threat facing them is the same: profit margins.
#tencent #sony #bungie
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Technology Mar 16, 2026

Scientists Teach Human Brain Cells to Play Doom: A Leap in Biological Computing

Scientists have successfully taught a petri dish of 200,000 human brain cells to play the iconic vi…
Researchers at Cortical Labs in Melbourne have created a 'biological computer' using living human tissue, which can play the 1993 shooter game Doom. The team used 10ml of blood from CEO Hon Weng Chong to harvest 100 white blood cells, which were then reprogrammed into induced pluripotent stem cells (iPSCs). These cells were used to create a dish of 200,000 neurons that can interface with a computer system.The brain cells were taught to play Doom by encoding game state information, passing it through a neural network, and converting it into signals the neurons can understand. The neurons then fire an output, which the system decodes and converts back into actions in the game. This process is similar to how humans operate, with information going into the retina, being converted into electrical signals, processed in the brain, and resulting in an output.While the achievement has sparked concerns about sentience and consciousness, Chong believes the brain cells are not conscious, stating, 'At first it didn’t know how to move, aim or shoot. Then it would shoot two enemies and stop. So it’s definitely learning.' The next step could be integrating this technology with Neuralink, a brain-machine interface developed by Elon Musk.The application of biological computing lies not in gaming, but in medicine, such as disease modeling for conditions like epilepsy. This technology could allow for personalized drug testing and tailored treatments. Meanwhile, Eon Systems in San Francisco has created a virtual insect brain that can behave like a real fly, challenging the assumption that intelligence must be acquired.Biological systems like these could eventually power robots, drones, and other machines that need to navigate complex environments. As Chong notes, 'Abstract reasoning, mathematics and language are relatively recent in evolutionary terms... but motor control and probabilistic decision-making are things we’ve inherited through millions of years of evolution.' While we're far from uploading human consciousness into the internet, this technology marks a significant step in the development of biological computing.
#brain #fly #neurons
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