Tech
May 27, 2026
DuckDuckGo Sees 30% Surge in Installs as Users Reject Google's AI Search
DuckDuckGo has seen a 30% surge in installs as users reject Google's new AI search features, citing…
The Backlash Against Google's AI Search
Google's recent overhaul of its search engine, which includes AI Overviews and a more seamless AI Mode, has sparked a backlash from users who prefer a more traditional search experience. Some users have expressed concerns that the new features will "kill the open web" and surface inaccurate responses.
DuckDuckGo Sees Significant Growth
In response to Google's changes, many users have begun defecting to DuckDuckGo, a privacy-focused alternative that has never been able to break past Google's dominance. DuckDuckGo said U.S. app installs went up 18.1% week-over-week on average during the May 20 to May 25 period, compared to May 13 to May 18. The company said that growth was sustained for six consecutive days and peaked at 30.5% on May 25. On iOS, the rate of install is even higher, with week-over-week growth hitting a 33% average, peaking at 69.9%.
The Data Analysis
DuckDuckGo's app installs increased by 18.1% week-over-week
iOS installs grew at a 33% average, peaking at 69.9%
Visits to DuckDuckGo's AI-free search page averaged 22.7% WoW growth, peaking at 27.7% on May 24
The Impact Analysis
The growth of DuckDuckGo is significant, as it offers a more traditional search experience without AI features. The company's CEO, Gabriel Weinberg, said that Google is "force-feeding AI with no way to opt out," and that DuckDuckGo wants to be the place that puts users in charge and allows them to decide how much or how little AI they want.
The Prediction
As users continue to defect from Google's AI search, DuckDuckGo is well-positioned to gain market share. The company's commitment to privacy and user choice is likely to appeal to users who are concerned about the impact of AI on their search experience. With its own AI product, Duck.ai, and features like Search Assist and AI Image Filter, DuckDuckGo is poised to become a major player in the search engine market.
#DuckDuckGo
#Google
#AI Search
Read More