Breaking AI & Tech News Analyzed

Forecasts indicate that the worldwide secondhand apparel sector will expand by 12% in 2024, reaching $289 bn (£217 bn), buoyed by artificial intelligence tools and social‑media influencers that help consumers locate desired items.Platforms such as Vinted, Depop, Vestige and ThredUp are expected to sustain an average 9% annual growth over the next five years, pushing the market to an estimated $393 bn—roughly double the growth rate of the broader clothing industry.The outlook stems from ThredUp’s latest resale report, which incorporates analysis from GlobalData. In 2021 the market was valued at just $141 bn, meaning the projected 2024 figure is more than double that baseline.Major brands—including Dr Martens, Zara and Mulberry—are now entering the resale space, either by offering pre‑owned pieces or refurbishing items to satisfy rising consumer demand."Resale is no longer merely expanding; it’s capturing direct market share," said James Reinhart, co‑founder and CEO of ThredUp. The report notes that resale now accounts for one‑tenth of global clothing sales, and that the U.S. secondhand market grew nearly four times faster than the overall market by 2025.ThredUp’s own revenue climbed 20% to $310.8 m last year. Depop reported a 42% increase to £101 m, while Vinted posted a 36% rise to €813.4 m (£710 m) in 2024. However, profitability remains elusive: ThredUp posted a $20 m pre‑tax loss, Depop a £42 m loss, and only Vinted turned a profit, earning €76.7 m. Depop was recently acquired by eBay from Etsy.Reinhart warned that rising inflation—spurred by geopolitical tensions that lift energy and fuel costs for manufacturers—could push more shoppers toward affordable secondhand options."The industry stays robust, driven by young consumers' behaviour," he added.Artificial intelligence is streamlining the massive inventories of resale platforms, enabling rapid cataloguing and matching of items to buyer preferences. "Netflix and Spotify spent decades building data and algorithms to recommend content; AI can achieve similar personalization for fashion almost instantly," Reinhart explained, noting that this reduces friction between spotting an item on social media and completing a purchase.Looking ahead, the market’s next phase will be defined by firms that can unlock supply and leverage AI to connect inventory with the next generation of shoppers, according to Reinhart.Analyst Neil Saunders of GlobalData highlighted that consumers aged 14‑45 (Gen Z and millennials) are projected to generate 70% of market growth. He emphasized that discovery tools must migrate to the social feeds where these shoppers spend their time, and that technology will be essential to simplify selling and maintain sufficient stock for expanding demand.

Around 15 years ago, Ashley Markle was introduced to a culinary curiosity that would later become a global phenomenon. While staying at her aunt's house, she encountered a small, plastic-wrapped biscuit that would forever change her perception of cookies. What began as an unknown airline snack evolved into one of the fastest-growing biscuit brands in the US, with Markle becoming an unwitting early adopter of what would become a cultural movement.The spiced caramel biscuit, created in 1932 by Belgian company Lotus, has experienced remarkable peaks in popularity over the past decade. From being described as 'crack in a jar' in 2014 to becoming a staple in freakshakes in 2016, the brand has consistently found new ways to capture consumer interest. The pandemic home-baking boom in 2021 propelled Biscoff into social media stardom, with chef Jon Watts demonstrating multiple Biscoff recipes on daytime television.In January 2026, Biscoff experienced another viral surge, particularly on TikTok and Instagram, where users obsessively shared recipes for a 'Japanese cheesecake' featuring the biscuits. Markle, a social media creator specializing in snack recipes, has seen her Biscoff-related content accumulate millions of views, including a cheesecake recipe that garnered over 4 million views and a two-ingredient cookie recipe with 5.6 million views.The phenomenon extends beyond social media. A teacher named Raj developed such an affinity for Biscoff that he purchased multiple boxes, declaring: 'I'd smoke Biscoff if I could.' At his school, colleagues use the biscuits as incentives for students to attend tutoring sessions, demonstrating the brand's cultural penetration.Food industry experts attribute Biscoff's success to several converging trends. Lisa Harris, co-founder of food consultancy Harris and Hayes, explains: 'Biscoff isn't a single trend in itself, more an expression of various converging trends.' The brand taps into nostalgia, accessible indulgence, and versatility, allowing it to appear in everything from drinks to ice cream to desserts.The brand's partnerships with other companies exemplify modern 'collab culture', with Harris noting that products with distinctive flavors often develop a life of their own among consumers. 'Fans run with it and feel as if they have ownership over the product as much as the brand itself does,' she observes.Lotus Bakeries has responded strategically to the social media buzz. The company is removing the Lotus embossing from biscuits, replacing it with the word Biscoff to better resonate with younger shoppers. Niamh Leonard-Bedwell, fast-moving consumer goods editor at The Grocer, notes: 'In the week to January 17, their volume sales were up 30% on the same time last year.'The business impact has been substantial. In its 2025 annual results, Lotus announced a 10% revenue increase, with more than half coming from the Biscoff brand. The company has expanded internationally with factories in the US and Thailand, with founder's grandson Jan Boone declaring: 'We want to conquer the world.'Despite its sweet reputation, Biscoff is venturing into savory territory with recipes like prawns in Biscoff sauce and creamy Biscoff duck breast. However, chef Jon Watts remains skeptical about these applications, preferring the biscuit's traditional uses in desserts and treats.Industry analysts believe Biscoff's universal appeal will sustain its popularity. Unlike divisive trends like matcha, Biscoff offers a 'quite universally likable flavor' that balances novelty with familiarity. As Kiti Soininen of Mintel notes: 'If it's that sort of safe adventure, where it's got that newness, that freshness, but it's pairing that with familiarity – that hits the mark with a lot of people.'Despite growing concerns about ultra-processed foods, Biscoff's traditional positioning may insulate it from criticism. There's a disconnect between how products are classified and consumer intuition, with Soininen observing: 'If my grandmother can have bought this then it can't be truly ultra-processed.'With retailers developing Biscoff-inspired products including porridge, tea, popcorn, and breakfast cereal, the trend shows no signs of abating. As Markle predicts: 'I don't see anybody deciding that they don't like Biscoff any more.'