BREAKING Explained in 30 seconds

Breaking AI & Tech News Analyzed

The latest stories simplified for humans.

Tech May 29, 2026

Kiwibit's AI Bird Feeder Transforms Backyard Bird Watching into an Interactive Experience

The Kiwibit Bird Feeder Pro 4K AI Camera transforms traditional bird feeding into an interactive ex…
The LeadThe Kiwibit Bird Feeder Pro 4K AI Camera has emerged as a revolutionary backyard accessory that combines traditional bird feeding with cutting-edge artificial intelligence. This smart device not only attracts birds but also identifies and tracks their visits, creating an engaging experience for nature enthusiasts.The Event DetailsSetting up the Kiwibit Bird Feeder Pro is straightforward with multiple mounting options for poles, window ledges, or trees. The device features dual seed compartments for easy refills and cleaning, and a solar panel to eliminate battery concerns. Key specifications include 2.4 GHz Wi-Fi support, cloud storage, built-in two-way audio, and a 130-degree wide-angle lens.Once installed, the feeder connects to the Kiwibit app, which notifies users when birds visit, allows them to watch recordings, and tracks all visits. The app uses Kiwibit's proprietary bird-identification algorithm to recognize over 10,000 bird species, providing detailed information about each species through integration with Wikipedia.The Data AnalysisPriced between $179.99 and $249.99 depending on the model, the Kiwibit Bird Feeder Pro offers significant value for wildlife enthusiasts. During testing, the device successfully recorded visits from six different bird species, with users receiving notifications for each visitor. The Activity tab tracks metrics such as visit count, videos recorded, and species observed, providing quantifiable data about backyard biodiversity.However, the system has a notable limitation in accurately counting visits. When a bird remains in front of the camera for extended periods, the AI may register multiple visits even if the bird hasn't moved significantly, affecting the accuracy of the visitation data.The Impact AnalysisThe Kiwibit Bird Feeder represents a significant advancement in smart wildlife observation, merging technology with nature appreciation. This device democratizes ornithology by making bird identification accessible to casual observers without requiring specialized knowledge. The integration of AI technology transforms passive bird feeding into an interactive, educational experience that encourages users to learn about local wildlife.Additionally, the device's ability to capture and share moments creates new opportunities for community engagement among nature enthusiasts, similar to how Pokémon GO transformed casual exploration into a social gaming experience.The PredictionAs AI technology continues to advance, we can expect future iterations of smart bird feeders to improve in accuracy and functionality. The current limitations in visit counting will likely be addressed through enhanced computer vision algorithms. Furthermore, we anticipate the integration of additional features such as automated food dispensing based on species recognition, weather-adaptive feeding schedules, and expanded social sharing capabilities.The success of devices like the Kiwibit Bird Feeder suggests a growing market for smart wildlife observation technology, potentially leading to more sophisticated backyard ecosystems that monitor and interact with various species beyond birds, creating comprehensive backyard biodiversity monitoring systems.
#Kiwibit #AI Bird Feeder #Smart Technology
Read More
Business May 28, 2026

Oura Unveils Ring 5, the Smallest Smart Ring Yet, and Sets Sights on 2026 IPO

Finnish‑American wearable maker Oura unveiled the Ring 5, the world’s smallest smart ring, and sign…
Ring 5 Redefines the Smart Ring Form FactorOura introduced the Ring 5, a 40% smaller iteration of its flagship device, measuring just 2.28 mm in thickness. The ring packs the health‑tracking capabilities of a smartwatch—sleep, stress, readiness and heart health—into a jewellery‑like profile while extending battery life. It will ship on 4 June with a retail price of £399 (€399/$399) and a mandatory $5.99 monthly subscription.40% reduction in size versus Ring 4Battery life increased (exact hours not disclosed)Subscription‑based model adds recurring revenueFinancial Outlook: $1 bn Revenue Target and $11 bn ValuationOura reports roughly 5 million paying subscribers and a four‑fold revenue growth over the past two years, projecting $1 bn in revenue for 2025. The company is currently valued at about $11 bn ahead of an IPO slated for later this year.Market Implications: Accelerating Smart‑Ring Adoption and Competitive LandscapeAnalyst firm FDM CCS Insight estimates 4 million smart rings shipped in 2025, a figure that has more than doubled each year for the past two. While still dwarfed by the 175 million smartwatches shipped in the same period, rings are gaining traction among both traditional smartwatch users and those who prefer a less conspicuous device. Oura’s focus on sleep‑first tracking and a “female‑first” design philosophy differentiates it from larger players such as Apple.What’s Next: IPO Timing and Expansion of Proactive Health ServicesWith a global footprint that now includes offices in Helsinki, London, Los Angeles, San Diego and dual headquarters in San Francisco and Oulu, Oura is positioning the Ring 5 as a gateway to broader health‑care services. Upcoming software features—such as a health radar for early detection of blood‑pressure spikes and GLP‑1 weight‑loss monitoring—signal a shift toward proactive health management. Investors will be watching the IPO filing later in 2026 for clues on how the company plans to monetize these new services and sustain its growth trajectory.
#Oura #Ring 5 #Smart Wearables
Read More
Entertainment May 28, 2026

Tina Fey's The Four Seasons Season Two: A Brilliant Midlife Comedy Masterpiece

Tina Fey's The Four Seasons returns for a second season that is even more perspicacious, poignant a…
The Lead: A Midlife Comedy Triumph Middle age is a brutal time of life, perfectly suited for mining laughs that are bound up with tears, crisis, and death. Tina Fey's The Four Seasons returns for a second season that is even more perspicacious, poignant and hilarious than the first, proving once again why Fey remains one of comedy's most insightful voices. The Event Details: Season Two's Narrative Structure The second season continues with four fancy holidays split across the seasons, each given two gag-packed episodes. This rigid but neat structural device allows big moments to happen off-screen while we experience the aftermath soundtracked by an avalanche of Vivaldi and bracing jokes about sad lonely donkeys, secret vapes mistaken for thumb drives, and the tragicomedy of being an angry, unravelling fiftysomething man. The three couples have been reconfigured after the death of Nick (Steve Carell) at the end of season one. We follow Kate (played by Fey) and Jack as they workshop their marriage, Danny and Claude as gay, unbearably chic, forever bickering couple, and Nick's ex-wife Anne and the much younger woman for whom he left her, Ginny – now heavily pregnant with his baby. By summer, Anne and Ginny have moved in together with the baby, creating an unconventional but loving family unit. The Critical Analysis: Why This Season Excels The Four Seasons season two delivers moments so hilarious they rival Fey's previous masterpiece, 30 Rock. The show's strength lies in its ability to balance absurd humor with genuine emotional depth. The conversations between Danny and Claude are particularly funny, moving, and sensitively wrought, while Kate and Jack's "freeballing" – their decision to "grow apart on purpose" – evolves into a beautiful meditation on the endurance test of long-term relationships. This season belongs to Anne, who makes a joyous transition from lonely, fearful ex-wife to contented (enough) single woman willing to dress up as a folkloric old witch at an Italian Christmas pageant. She delivers many of the best lines and sports the most fabulous wardrobe, proving that middle-aged women can be both hilarious and fashionable. The Impact Analysis: Redefining Midlife Comedy The Four Seasons stands out in today's television landscape by tackling middle age with honesty and humor. Unlike the aspirational settings of Nancy Meyers movies that the show lovingly mocks, The Four Seasons presents a more realistic – though still beautiful – vision of midlife. The lush lakeside lawns and lobster rolls serve as a lure to reel viewers into the murky depths of actual midlife experience, where good men smash up vintage snack shacks, regrets must be lived with, and people who love each other want completely different things. Fey's special power lies in creating jokes so specific they feel personally tailored to the middle-aged experience. The show's ability to make viewers laugh while simultaneously acknowledging the existential dread that comes with this life stage represents a significant contribution to the comedy genre. The Prediction: The Future of The Four Seasons Given the critical acclaim and the rich narrative possibilities still available, The Four Seasons seems poised for additional seasons. The show has established itself as a worthy successor to Fey's 30 Rock, with the potential to become a modern classic of television comedy. Its unique blend of high-concept settings and low-stakes domestic problems, combined with Fey's signature wit and emotional intelligence, suggests the series will continue to resonate with audiences navigating the complexities of middle age. As streaming platforms increasingly compete for quality content, The Four Seasons represents the kind of smart, character-driven comedy that awards seasons and cultural conversations are built around. If the show maintains this level of quality, it may not only extend its own run but also inspire more television creators to tackle middle age with the same honesty, humor, and heart.
#Tina Fey #The Four Seasons #Netflix
Read More
Tech May 28, 2026

Luxury Tech: Vertu's $6,880 AI Foldable Targets Executive Market

Luxury smartphone brand Vertu has unveiled the Alphafold, a premium foldable device with AI capabil…
The Lead: Vertu's AI-Powered Foldable Targets Executive Market Luxury smartphone brand Vertu has unveiled the Alphafold, a foldable phone powered by an AI agent designed specifically for executives managing business operations on the move. The device represents Vertu's latest attempt to reinvent itself for the AI era, combining luxury materials with enterprise-focused AI capabilities to target the high-end business market. The Event Details: Luxury Meets AI: The Alphafold's Enterprise Capabilities The Alphafold features Hermes Agent, built on the open-source Hermes project by Nous Research, which can connect to enterprise systems like ERP and CRM. The AI agent coordinates tasks such as approvals, scheduling, sales tracking, travel planning, and operational reporting through natural-language prompts. The device can route requests across multiple AI models including OpenAI's GPT, Anthropic's Claude, Google's Gemini, and selected open-source models, while integrating with more than 80 apps and dozens of native phone functions for cross-platform workflows. Vertu has emphasized the device's privacy-focused architecture featuring a proprietary A5 security chip designed to isolate authentication keys, biometric credentials, and sensitive enterprise information from the main operating system. The company states that commercially sensitive data can be processed locally on the device, while prompts sent to external AI models are redacted or tokenized before leaving the phone. The Data Analysis: Premium Pricing Strategy in the Smartphone Market The Alphafold starts at $6,880 for the calfskin version, with higher-end models featuring bespoke finishes including alligator leather, 18K gold, and natural diamond accents. Vertu's highest-end standard model is currently priced at $46,800, with further customization options available. This pricing strategy positions Vertu firmly in the ultra-premium segment of the smartphone market. While foldable smartphones remain a niche segment globally—with IDC data showing approximately 20 million units shipped in 2025, accounting for less than 2% of total smartphone shipments—Vertu is betting that the combination of luxury materials and AI capabilities will justify its premium pricing. The average price of foldable smartphones was about $1,300 last year, roughly three times the price of non-foldable smartphones. The Impact Analysis: How AI is Transforming Executive Productivity Vertu CEO Molly Ma highlighted that existing AI features on smartphones from major manufacturers remain focused largely on consumer tools such as image editing and voice assistance, leaving room for more advanced AI-agent workflows tied to enterprise systems. The Alphafold aims to address this gap by providing executives with a device that can seamlessly integrate with their business operations and workflows. The device's larger foldable display (8.05-inch inner screen and 6.53-inch outer screen) is better suited for multitasking and productivity-oriented experiences, according to Kiranjeet Kaur, associate research director for mobile phones research at IDC. However, she noted that enterprise AI adoption on smartphones still lags behind computers, with most enterprise smartphone decisions continuing to be driven by ecosystem integration and device management support rather than AI capabilities. The Prediction: The Future of Luxury AI-Powered Mobile Devices The Alphafold represents Vertu's significant step forward from its previous AI-focused device, Agent Q, with Ma noting that AI-agent technology has matured rapidly over the past year, with improvements in memory, automation, and app integration. While the company has not yet undergone third-party security audits for the device, it has confirmed that independent audits and certification remain on its security roadmap. As the first 115-unit batch of Vertu's Alphafold begins shipping across major markets including the U.S., the device will serve as a test case for whether there's a market for luxury smartphones with enterprise AI capabilities. If successful, Vertu's approach could inspire other manufacturers to develop similar devices targeting the executive market, potentially accelerating the integration of AI agents into mobile workflows.
#Vertu #AI #Smartphones
Read More
Sports May 27, 2026

McCullum vows firm grip to curb England’s off‑field issues after winter tour setbacks

England head coach Brendon McCullum has promised a “firm grip” to tackle alcohol and attitude probl…
The Lead: McCullum’s firm‑grip promise after winter tour errorsEngland head coach Brendon McCullum has pledged to use a “firm grip” to address alcohol‑related and attitude problems that surfaced during the team’s disappointing winter tours of New Zealand and Australia.Winter tour setbacks and on‑field failuresThe side struggled in the away Ashes series, losing 4‑1, and McCullum admitted “mistakes were made” by players under pressure.Loss in Ashes: 4‑1 defeatMcCullum’s age: 44Captain Ben Stokes’ morale “may have waned” in AustraliaMcCullum’s cultural reset: firm grip and open dialogueIn an ECB interview, McCullum said the squad’s core culture is “really good” but occasional lapses require “a firm grip” to prevent repeat mistakes. He emphasized that differences of opinion with captain Ben Stokes are healthy and that no “clear‑the‑air” talk was needed because “there was nothing to clear the air about”.Impact on upcoming summer Tests and squad selectionMcCullum is confident the team can improve against New Zealand, Pakistan, and future series versus India and Australia. He highlighted the return of Jacob Bethell, pending a finger injury from the IPL, as a potential boost.First Test vs New Zealand at Lord’s – next ThursdayKey players: Ben Stokes, Jacob BethellFuture outlook: aiming for a feared, adaptable England sideMcCullum envisions a side that can “play brave when it needs to, play smart when it needs to” and handle pressure in any condition. If England can sharpen its decision‑making and maintain discipline, McCullum believes “the ultimate success” is within reach.
#Brendon McCullum #Ben Stokes #England cricket
Read More
Entertainment May 27, 2026

Sugar Review: Bob Mould's Reunited Band Still in a Sweet Spot

Bob Mould's reunited band Sugar is still in a sweet spot between noise and melody, delivering a fur…
The Revival of Sugar Bob Mould has never seemed to have much interest in looking back. The bridges to a Hüsker Dü reunion were burned long before drummer and songwriter Grant Hart died in 2017; the notion that Mould might revive Sugar, the band who scored three unlikely UK Top 10 albums of ferocious alt-rock in the mid-90s, seemed ridiculous. But here we are: after three New York shows, Mould, David Barbe and Malcolm Travis are touring the UK and Ireland. The Performance Some things have changed: the seething sea of moshers at 90s shows is now a placid lake of the nodding middle-aged. Travis, 73, seems to drum with the minimum amount of movement possible, wisely given the searing heat inside the Forum. Others haven’t: JC Auto, which closes the main set, remains brutal and churning, thrillingly intense. Mould still stomps in circles around the stage like a man furiously searching for his lost remote control. The Music Mould, arguably, is the man who brought melody to American hardcore punk, and Sugar continued his desire for big tunes and searing guitars. When he plays alone, it can be hard sometimes to pick out the melodies behind the trebly sheets of guitar, but the ballast of the rhythm section holds the tunes in place, and the pop smarts of If I Can’t Change Your Mind and Gee Angel burst out of the PA. The Vocal Dynamics The songs sung by Barbe don’t fare quite so well – his voice is smooth and high and gets a little lost in the mix. You can hear he’s singing during Company Book, but it’s more a texture than a selection of words, floating atop the guitars. That same texture, though, adds depth to his harmonies, giving Sugar a warmth that not all their contemporaries could manage. The Future There’s no time for messing around, just a furious charge through 23 songs in 90 minutes, including two recorded for the reunion – Long Live Love and House of Dead Memories – suggesting that Sugar might stick around to do more than tour gen X nostalgia. We can only hope. Sugar play Ulster Hall, Belfast, 26 May; then tour the UK and Ireland until 4 June
#Sugar #Bob Mould #Hüsker Dü
Read More
Politics May 27, 2026

Deadly Train Bomb in Pakistan's Baloch Region Amid Rising Violence

A suicide car bomb attack on a train in Pakistan's Balochistan province killed at least 24 people a…
Deadly Train Bomb in Balochistan Kills DozensAt least 24 people were killed and more than 50 injured when a suicide car bomb detonated on a train carrying soldiers in Quetta, capital of the southwestern Pakistani province of Balochistan. The attack occurred during Pakistan's Prime Minister Shehbaz Sharif's four-day visit to China, just before his meeting with China's President Xi Jinping to mark 75 years of diplomatic ties between the two nations.Sunday's Devastating Attack on Military TrainAccording to reports from the scene, several houses and buildings adjacent to the railway line were severely damaged in the blast, which caused train carriages to overturn and catch fire. A state of emergency was declared at public hospitals in Quetta, with doctors and medical staff ordered to remain on duty. Footage shared online showed charred vehicles and train carriages lying on their sides, with thick plumes of black smoke rising into the sky.Pakistan's Prime Minister Sharif condemned the attack in a post on X, stating: "Such cowardly acts of terrorism cannot weaken the resolve of the people of Pakistan. We remain steadfast in our determination to eliminate terrorism in all its forms and manifestations."Escalating Violence: Statistics on Balochistan ConflictResearch from the Pakistan Institute for Peace Studies indicates Balochistan recorded at least 254 attacks in 2025 – roughly 26 percent more than in 2024. A December 2025 report by ACLED found that separatists had intensified attacks, with the number of attacks using improvised explosive devices (IEDs) and grenades growing by more than 65 percent in the first 11 months of 2025 compared to the same period in 2024.The Global Terrorism Index report for 2026 found increased Baloch armed group activity in Pakistan, with the BLA responsible for Pakistan's largest terror attack of 2025 – the hijacking of the Jaffar Express train in March, which resulted in six military personnel killed and hundreds of passengers taken hostage.Who Are the BLA and Major Baloch Armed Groups?The Balochistan Liberation Army (BLA), which has a suicide squad called the Majeed Brigade, is the largest of several ethnic separatist groups fighting the federal government. It says it is fighting for the independence of Balochistan, Pakistan's poorest region despite its wealth of natural resources. The BLA often targets infrastructure and security forces but has also struck in other areas, including Karachi.The BLA has deployed women suicide bombers and was designated a "foreign terrorist organisation" by the United States in August 2025. The group was also at the center of tit-for-tat strikes in 2024 between Iran and Pakistan, bringing the neighbors to the brink of war.The Baloch Cause: Resources and MarginalizationHome to about 15 million of Pakistan's roughly 240 million people, Balochistan is the country's poorest region despite its wealth of natural resources, including coal, gold, copper, and gas. These resources generate significant revenue for the federal government – unfairly, according to the BLA, which wants Balochistan's natural wealth to belong to its people.The province is home to one of Pakistan's major deep-sea ports at Gwadar, a crucial trade corridor for China's $65 billion investment in the China-Pakistan Economic Corridor (CPEC), a wing of President Xi Jinping's Belt and Road initiative. It also contains key mining projects, including Reko Diq, believed to be one of the world's largest gold and copper mines.Regional Stability and International Investment at RiskThe attack comes as Pakistan attempts to strengthen economic and security cooperation with China – something the BLA strongly opposes. The movement poses a challenge to Pakistan's efforts to retain Chinese and American investment, potentially revealing deeper instability in the region."The persistence of insurgency has had implications for Pakistan's wider political system," explained Yunas Samad, an emeritus professor of South Asian Studies. "Security concerns in Balochistan have increasingly shaped governance and political discourse, strengthening the role of the military and security establishment in national affairs and undermining the democratisation process."Internationally, the issue matters because Pakistan remains a nuclear-armed state of enormous strategic importance. Any significant escalation in internal instability in a country with nuclear capabilities inevitably attracts international concern.Rare-Earth Minerals and Geopolitical CompetitionAnother major issue is that geological assessments suggest Balochistan contains 12 of the 17 rare-earth minerals on the periodic table. Rare earths are critical minerals used to manufacture a vast array of modern items, including batteries, military hardware, smartphones, and semiconductors.Since the start of his second term, US President Donald Trump has pushed plans to diversify Washington's stockpile of critical minerals to reduce reliance on China, which currently dominates the supply and processing of the world's rare-earth minerals. In December 2025, the US announced a $1.25 billion investment in critical minerals mining at Reko Diq to drive "economic growth in Balochistan."Future Outlook for Balochistan's ConflictWhether the current surge in attacks constitutes an entirely "new phase" of the conflict remains unclear. However, it does appear to indicate a degree of resurgence in militant capability and confidence among sections of the Baloch insurgency."The fact that this latest incident nevertheless occurred may suggest that militant groups retain a significant operational capability despite security efforts," noted Samad. "Whether this constitutes an entirely 'new phase' is perhaps too strong a conclusion at present. However, it does appear to indicate a degree of resurgence in militant capability and confidence among sections of the Baloch insurgency."The Baloch separatist movement remains one of the major unresolved questions over Pakistan's statehood, serving as a constant reminder of the challenges the Pakistani state faces in maintaining unity and stability in the region.
#Balochistan #BLA #Pakistan
Read More
Tech May 27, 2026

SOND exits stealth with $7M to launch AI‑powered Dreambuds sleep earbuds

Boston‑based SOND, founded by former Bose head of sleep Yadid Ayzenberg and MIT alumnus Amir Lazaro…
Lead: AI‑driven earbuds aim to transform how we sleep Boston startup SOND announced its debut product, Dreambuds, a sensor‑rich earbud that streams twelve physiological signals to a cloud‑based AI sleep coach. The launch coincides with a $7 million seed round led by MIT‑affiliated investors, positioning the company to move from prototype to mass production by mid‑2026. SOND unveils Dreambuds, a closed‑loop AI sleep earbud system Dreambuds combine high‑fidelity audio drivers with an array of sensors that monitor respiration, heart‑rate variability, cardiorespiratory coupling, sleep staging, body position, snoring, and seismocardiography (SCG). The data is processed in real time, allowing the AI coach to select or generate personalized audio programs, respond to voice commands, and adjust sleep plans without a phone. 12 physiological signals captured in‑ear Cloud AI coach with a library of 500+ audio programs Charging case includes Wi‑Fi, Bluetooth, OLED display, speaker, and physical buttons End‑to‑end operation; no smartphone required for core functions $7 million seed round backed by MIT‑linked investors The funding round was led by E14 Fund and included Crosslink Capital, Ubiquity Ventures, Alumni Ventures, Meach Cove Capital, and Boston Scientific co‑founder John Abele. The capital will finance final engineering, regulatory clearance, and a crowdfunding campaign slated for later this year. Potential shift in sleep‑tech market away from passive noise‑cancellation Traditional sleep earbuds, such as Bose’s Sleepbuds 2, focused on masking ambient noise. Dreambuds’ active, data‑driven approach could redefine consumer expectations, prompting competitors to embed richer sensor suites and AI coaching. By eliminating the need for a phone, SOND also addresses privacy concerns and user‑experience friction that have limited adoption of earlier wearables. Roadmap to mass production and market adoption by 2026‑2027 SOND plans to begin mass manufacturing in Q2 2026, following a crowdfunding round intended to raise additional runway. Early reservations are already open on the company website. If production scales as projected, Dreambuds could capture a notable share of the growing sleep‑tech market, which analysts estimate will exceed $5 billion by 2028.
#SOND #Dreambuds #Yadid Ayzenberg
Read More
Sports May 27, 2026

Enhanced Games: Why the Controversial Doping-Filled Sports Event Will Fail by 2031

The author attended the Enhanced Games in Las Vegas and predicts the controversial doping-filled sp…
The Enhanced Games: A Doping-Filled Spectacle in Las Vegas I woke up in Las Vegas on Monday to an avalanche of messages from people across elite sport asking about the Enhanced Games. Some wanted to know what it was really like. Most, though, wanted to dance on its grave. So much for the organisers' promises that we would witness multiple world records. So much for their ridiculous claim to be the "Super Bowl of athletics, swimming and weightlifting!" Hubris meet nemesis. The Reality of Performance-Enhanced Competition Perhaps the most farcical moment came just before the women's 100m final. Only one athlete in the modest field had ever broken 11 seconds. But that didn't stop the announcer floating the idea that Florence Griffith Joyner's world record of 10.49sec might be under threat. "Are we going to witness history?" she asked. "Let's hope so." Of course we weren't. Tristan Evelyn, who was competing as a drug-free athlete, won in 11.26sec – a time that would have barely made it out of the first round of the 2024 Olympics. The Financial Temptation: Why Athletes Are Being Lured When I spoke to its chair, Christian Angermayer, on Sunday night he revealed the plan for next year was to invite fitness influencers to race alongside elite athletes. A legends section may also follow, he reckoned. Shortly afterwards, the Australian swim coach Brett Hawke revealed that his phone had been buzzing with elite stars wanting to sign up. Can you blame them? Hunter Armstrong competed clean and walked away with $250,000 (£186,000). That's 12½ times what gold at the World Aquatics championships pays. While World Athletics offers significantly more – the winner of each event in its Ultimate Championships will get $150,000 – Angermayer believes he can also lure big track stars over. The Cultural Divide: Puritans in Babylon Most of the time I felt like a puritan in Babylon. I didn't see the Michael Jackson lookalike, who has had plastic surgery to look uncannily like him and turned up at the aftershow party. But I did see dozens of fitness influencers going round filming each other, showing off their abs, and asking each other which protocol they were on. And hear predictions that there would be a pill that would give you all the benefits of easy exercise in zone 2. It felt like a trip to the Upside Down. The Marketing Machine: More Than Just a Sports Event Before I arrived in Vegas, I thought the Enhanced Games people were grifters. Now I think it is more accurate to say they are evangelicals. They truly believe these drugs have changed their lives. And they want others to enjoy them, albeit while burning a few hundred dollars a month. Some also believe that the Enhanced Games is a Trojan horse to sell drugs such as testosterone and human growth hormone. I don't quite agree. Because organisers are not exactly being shy here. The horse is rolling towards Troy draped in a large advert for testosterone cream and peptides. The Inevitable Collapse: Why the Enhanced Games Will Fail Ultimately, though, I believe the Enhanced Games will fail. Not next year. But probably over the next five. Why? Because while its movers and shakers are rich and smart, they don't come across as caring deeply about sport. They don't seem to understand its whims and irrationalities, its rivalries and narratives, its traditions and its heart. You can't pay a mortgage with morals, but you also can't build a lasting sporting movement on money alone.
#Enhanced Games #Christian Angermayer #Doping in Sports
Read More